Sony looking to shift 10 million PS3s

Will GTA IV help towards target?

Sony is looking to sell 10 million PlayStation 3 consoles in the next financial year, after falling short of its targets for 2007-08.

The company’s financial statements show that PS3s fell well short of the prediction of 11 million units, with only 9.24 million selling.

$1.2 billion loss

But the company remains upbeat at the late surge for the console, as the blockbusting games began to arrive and it is hoping to top the 10 million mark for 2008-09.

Sony’s PlayStation brand is incredibly valuable to the company, and although PSP and PS2 both sold well with 13.9 million and 13.73 million units respectively, the sales of PS3 will be worrying.

However, considering the console is sold at an estimated $150 loss, the fact that the company’s gaming wing has lost $1.2 billion (around £770 million) is perhaps not surprising.

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Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.