Sony has finally caught up with the burgeoning Blu-ray player market by releasing its first ever Profile 2.0 system, the BDP-350.
Well, that's not strictly true. It's released a profile 1.1 player that can be updated via a firmware later in the year – which is nearly as good.
Offering BD-Live capabilities (when they, er, go live) the player houses the latest in Blu-ray technology, meaning that no matter what disc you buy, the BDP-350 will be able to play features that use web-based functionality.
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Features-wise, the player houses 1080p output, 7.1-channel Dolby TrueHD and DTS HD Master Audio lossless surround sound.
The BD player is also an upscaler, so bung a standard DVD into the tray and it will convert the signal from 480i to 1080p.
Sony is also boasting that its new system is environmentally friendly; with the unit featuring 21 per cent less power consumption in playback mode and 43 percent reduced power consumption in stand-by mode.
The system has gone on sale for a very reasonable $400 (£200). There's no UK release date yet, but as always, we will keep you posted.