Best TV 2017: which TV should you buy?

Update: We've added the Philips 9002 OLED to our roundup of the best TVs to buy in 2017. It's price means it sits a little further down the list, but its Ambilight technology goes some way to justifying its premium status. 

Best TV Buying Guide: Welcome to TechRadar's round-up of the best TVs you can buy in 2017.

While we're expected to replace our phones once every couple of years or so, a TV is a much more long-term investment, and hence the pressure is on to make the right decision. 

But this choice is made all the more complicated by the sheer range of different technologies and features that modern TVs pack. These change every year as the industry sprints to keep up with the cutting edge in tech. 

But not every piece of technology is essential. Sky Q, for example, supports HDR10 but doesn't stretch to the more advanced Dolby Vision, and so if you're buying a TV with that in mind then you might not want to bother with the additional expense. 

  • Our guide to HDR will teach you everything you need to know about the new technology

Our guide to the best TVs available is here to help you separate out the cheap panels from the best 4K screens – allowing you to find an awesome flatscreen without wasting hours of research comparing spec sheets. 

If you're looking for a buying guide that deals with TVs that only support the new Ultra HD resolution, check out our guide to the best 4K TVs. If getting a flatscreen on the cheap is your main concern, check out the best 4K TV deals.

But, if you're looking for the best-of-the-best TV out there today without limits or stipulations, this is the place for you. 

Here's a summary of our list of the best TVs around:

  1. LG OLED C7
  2. Sony XBR-ZD9
  3. LG Signature Series OLED W7
  4. Samsung Q9F QLED
  5. Sony Bravia A1 OLED
  6. LG OLED E7
  7. Sony Bravia XE90 Series 
  8. LG OLED B7
  9. Philips 9002 OLED TV
  10. Sony Bravia XE93 Series

"So, should I buy a TV now or wait it out?"

We hear this question a lot. Like most technology, TVs are getting incrementally better all the time – which means, yes, if you wait a year there will probably be a bigger, flashier TV out there for less money. 

But, that said, there has recently been a huge flurry of progress as manufacturers have rushed to embrace new display standards including Ultra HD , Wide Colour Gamut and HDR

The majority of TV manufacturers now support these next generation of features, including newer versions of HDR such as Hybrid Log Gamma. 

So long as your next TV purchase supports these technologies (looking for an Ultra HD Premium certification is a good way to go), we reckon you won't be kicking yourself in six month's time when the next batch of sets arrive 

OK, but let's say you do want to know what's coming next for TVs. If that's the case we'd be remiss if we didn't let you know about the new HDMI 2.1 standard, which as well as allowing support for 8K at 60 frames per second and 4K at 120 will also allow for FreeSync to be supported over HDMI. 

It's cool technology for sure, but unless you're seriously into your gaming then we reckon you're safe making a purchase now. 

  • Want better audio? Check out our guide to the best soundbars available.
  • Once you've decided on a panel, make sure you read our guide on how to set up your TV to make sure you're getting the most out of it.

1. LG C7 OLED Series (2017)

Stunning pictures at an affordable price puts OLED back on top

55-inch: LG OLED55C7 | 65-inch: LG OLED65C7

Stunning contrast-rich pictures
Gorgeous ultra-thin design
Excellent operating system
Lacks brightness vs LCD

At the top of our list for 2017 is the LG OLED C7 – available in both 55 and 65-inch iterations. It's here because it delivers better brightness and light control than last year’s C6 (something we weren't sure was even possible), making it a high dynamic range performer that doesn't sacrifice OLED’s class-leading standard dynamic range capabilities. It delivers its new picture thrills at a price that finally makes OLED a financially viable alternative to top-end LCD sets  making it, beyond a doubt, one of 2017’s most irresistible TVs.

There are other OLEDs worth considering this year (see: Sony's A1E OLED or LG's B7 and W7) but we think the OLED C7 offers the best price-to-performance ratio of any TV under the sun in the year 2017.

Read the full review: LG OLED C7 (OLED55C7)

2. Sony XBR-Z9D Series (2016)

Sony’s 2016 flagship TV set new standards in picture quality

65-inch: Sony XBR-65Z9D | 75-inch: Sony XBR-75Z9D | 100-inch: Sony XBR-100Z9D

Stunning HDR picture quality
Ground-breaking backlight
Android TV feels sluggish
Pretty average audio

From the moment we laid eyes on the the XBR-65Z9D we’ve been desperate to get our hands on one. It is, hands down, the holy grail of television for 2017: a TV able to combine the extreme, high dynamic range-friendly brightness of LCD technology with a backlight arrangement capable of getting LCD closer than ever before to the stunning light control you get with OLED technology.

This backlight arrangement comprises more than 600 LEDs that sit behind the 65Z9D’s screen that are capable of outputting their own light levels independently of their neighbors. This should enable the TV to produce more of the extremes of light and shade associated with new high dynamic range (HDR) technology while suffering less than other LCD TVs with distracting clouds, stripes or halos of unwanted, extraneous light.

As if this wasn’t already attraction enough, the 65Z9D also sports Sony’s new ‘X1 Extreme’ video processing system and the latest version of Sony’s reliable Triluminos wide colour technology for unlocking the extended colour spectrums associated with HDR sources.

3. LG Signature Series W7 OLED (2017)

LG's W7 OLED melds into the wall

65-inch: LG 65W7OLED | 77-inch: LG 77W7OLED

Insanely slim design
Colour, clarity and contrast
Future-proof HDR
Motion issues with TruMotion

The LG W7 OLED is truly something special. Not only is it one of the thinnest TVs to ever grace our vision (it’s 2.75mm thin), but it’s also one of the most gorgeous. When fed the right kind of content – in this case, 4K HDR10 or Dolby Vision video – it truly shines. A super-slim design alone wouldn’t have been enough to warrant the extra cost to upgrade to LG’s latest panel. But the thin frame on top of a Dolby Atmos soundbar on top of four types of HDR support on top of the magnetic mounting system on top of the new webOS 3.5 operating system surely did the trick. This incredibly gorgeous TV isn’t without its faults (see: motion handling, its sticker price and soundbar issues), but in terms of sheer picture performance there’s nothing else like it right now. 

Samsung KS9500

4. Samsung QLED Q9F (2017)

Getting the hots for metal Quantum Dots

75-inch: Samsung QE75Q9F | 65-inch: Samsung QE65Q9F

Unprecedented colour levels
Ultra high brightness
Occasional backlight clouding
Limited viewing angles

It looks like someone on Samsung’s TV design team has been watching 2001: A Space Odyssey. The 65-inch Q9 is a ringer for that film’s mysterious black monolith thanks to the way both its front and back sides are completely flat and feature ultra-robust, polished finishes. Ultra HD HDR playback is what the Q9F was created to do and, given Samsung’s potent HDR track record, it's no surprise to find that it does it supremely well. Even though the Q9F has 4K HDR optimisation in its DNA, it’s capable of looking seriously good with high definition standard dynamic range content too.

Best TV

5. Sony Bravia A1 OLED

Sony's brand-new TV for 2017 is returning to OLED

65-inch: Sony Bravia 65A1E | 55-inch: Sony Bravia 55A1E

Gorgeous picture quality
Startling, monolithic design
Innovative and excellent sound
It’s not very bright

If LG's OLED isn't your thing, spend some time checking out Sony's new OLED.

The 55A1 – and the A1 OLED series overall – are crowd pleasers in just about every way. Their ‘picture only’ design has been beautifully realized, managing to be simultaneously subtle and dramatic. Their vibrating screen delivers a far more powerful and effective sound performance than I’d thought possible, too. The real stars of the show here, though, are the A1’s exquisitely detailed, contrast-rich and colourful pictures. These prove emphatically what we’ve long suspected: More brands using OLED technology can only lead to good things. 

LG OLED E6

6. LG OLEDE7 Series (2017)

OLED just keeps getting better

55-inch: LG OLED55E7 | 65-inch: LG OLED65E7

Gorgeous, contrast-rich pictures
Incredibly thin design
Some brightness-related noise
LCD TVs are brighter

After kickstarting its 2017 OLED campaign with the sensational-but-expensive OLED W7, LG is now following that up with something rather more affordable. Picking the more affordable option means you have to forego the W7’s incredibly thin and flexible screen, as well as its external control box and speaker system. However, the OLED E7 still looks like a million bucks, still boasts an integrated soundbar that claims Dolby Atmos support, still boasts LG’s excellent webOS smart system, and still, most importantly of all, delivers pretty much identical picture quality to its more expensive sibling. For all those reasons and more, the E7 OLED is a worthwhile addition to any home theater.

Best TV

7. Sony Bravia XE90 Series (2017)

This is the HDR flatscreen we’ve all been waiting for

Direct LED with local dimming
Excellent motion handling
Unfussy but elegant design
HDR is a bit dim

OK, so you don't want Sony's new A1 OLED or the fantastic-but-pricey ZD9. So what should you buy? Check out the XE90 series. With superb 4K image clarity, powerful SDR-to-HDR remastering, and a smooth direct LED backlight, Sony is offering something very different with the XE90. We loved the consistency of its images, the eye-popping vibrancy of its wide colour gamut panel and its easy-to-watch HDR – you get spectral highlights without accompanying eye fatigue. 

Given this set’s high-but-fair price point, any niggles we have are negligible. The XE90 is highly recommended and deserved our Best in Class award. 

LG OLED B6 deals

8. LG OLEDB7 Series (2017)

LG's entry level OLEDs continue to impress

55-inch: LG OLED55B7V | 65-inch: LG OLED65B7V

Excellent all-round image quality
Complete HDR support
Great smart platform
No Dolby Atmos passthrough
Mediocre onboard audio

We've already recommended a couple of different OLED sets on this list, and the B7 is the most affordable of the bunch. 

But rather than compromising on that glorious panel to hit a more wallet-friendly price point, LG has instead compromised on sound. 

This puts the LG B7 in a slightly weird situation audio-wise. It technically supports Dolby Atmos, but played through its mediocre downward-firing speakers the technology lacks most of what makes it impressive. 

Thankfully you're of course able to plug in an external sound system, and we'd advise you to do. 

If that's something you're prepared to do then you'll find the B7 has every bit the talent of its more expensive siblings at a fraction of the cost. 

Read the full review: LG OLED B7

Best TV

9. Philips 9002 Series

Ambilight is a great partner for OLED

55-inch: Philips 55POS9002 | 65-inch: Philips 65POS9002

Ambilight works a treat
Excellent all-round picture quality
Attractive design
Android TV can annoy
Slightly weak sound
Complicated to use

It's an open secret within the TV industry that every OLED TV uses panels produced by LG Display, meaning that whether you're buying a Sony, a Philips, or a LG, the OLED panel at the heart of each set is the same hardware. 

However, Philips has a bit of a trick up its sleeve thanks to its Ambilight technology, which projects colors onto the wall behind it that mirror those shown on the TV itself. 

The result is that the company's flagship OLED series, the 9002, is a really stunning piece of tech, and its P5 picture processing engine is great at getting the most out of its OLED panel. 

You'll be paying a slight price premium over LG's more budget sets, but Ambilight could be exactly what you need to justify that premium. 

Read the full review: Philips OLED 9002

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10. Sony XE93 Series (2017)

Sony turns to the bright side using its Slim Backlight Drive

65-inch: Sony XBR-65X930E | 55-inch: Sony XBR-55X930E

Blisteringly bright HDR images
Stunningly rich colours
Android TV is cumbersome
Runs sluggishly at times

The XE93 Series builds on last year's XD93 series in a few important ways, the first of which is by including one of Sony’s new X1 Extreme chipsets. These are around 40% more powerful than the original X1 chips, and introduce separate databases to help the TV analyze noise and upscale sub-4K sources to the screen’s native 4K resolution. Add in an apparently much-improved sound system and Sony’s Triluminos technology for delivering today’s wider colour ranges and the XE93 series seems to tick all the right boxes. 

Unfortunately, though, even an improved version of Sony’s Slim Backlight Drive can’t completely hide the fact that with current edge LED technology there’s always a backlight-based price to pay for all that HDR-sating brightness. 

Continue on to page two to read about what to look for when buying a TV!