The best Amazon Kindle deals in October 2025
Get one of Amazon's ereaders for the cheapest price

Kindle deals are regularly available directly from Amazon and other major retailers. That means it's easy to save some cash on all devices in the popular ereader range, and you'll always be able to find the best offers in one place right here.
Below, you'll find today's best prices on every available model, including the latest versions of the entry-level Kindle, the newest feature-rich Paperwhite, the vibrant Kindle Colorsoft, and the premium Kindle Scribe. If there aren't any discounts right now, you will definitely be able to find some during next month's Black Friday sales.
Not sure which one to buy? We've covered everything you need to know in our comprehensive guide to the best Kindle, which explains all the key differences in detail. You may also wish to compare the Kindle to other brands such as Kobo and Pocketbook, too, so our best ereader guide will help there if you want a change from Amazon's ecosystem.
What does "With Ads" mean on a Kindle listing?
When looking at a Kindle ereader listing, whether it's on Amazon's website or a different retailer, you'll often see 'includes ads' or 'with ads' in the title or item description. Choose 'without ads' and the price will jump up by around £10 / $20.
Essentially, these versions put screensaver-style advertisements on your Kindle device. So, when you pop your Kindle on from sleep mode, you'll see an ad for a book on Amazon's Kindle store, or maybe a third-party ad.
Sounds annoying, right? Actually, the ads aren't as bothersome as they may initially sound. You can swipe the ad away easily (no trying to find the tiny X icon here) and get on with your reading straight away.
When in sleep mode, the ads cycle on the screen, but they're not illuminated and they don't seem to consume any power. They don't slow anything down when powering on the device after shutdown, either. The ads are replaced with generic artwork if you have them removed.
Seeing as these ads doesn't interfere with the experience at all, it's probably not worth spending the extra money to block them. You may even get pointed towards sales that you would be interested in.
If you really don't like them, though, you can always pay the difference at a later date to get them removed. So, it makes sense to opt for the cheaper ads option first and then decide if they really are an inconvenience you want removed at a later date.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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