2. iPhone 5S
The iPhone 5S is a phone that takes everything Apple has learned over the last six and a half years and put it together in an incredibly cohesive manner.
There's always an apathy with any kind of "S" device from Apple, as it's historically just the same thing made a little bit better, and it's true the advances on the iPhone 5S are few - but the ones that are there are very impressive indeed.
Below the surface, Apple has put together one of the most cutting-edge smartphones around, imbued with a top-end camera and a really innovative feature with TouchID.
There's only so much that smartphone manufacturers can do to differentiate these days, and while Apple can't expect consumers to be wowed by the same shell, it can expect to get some interest in the sharp camera and gives a sense of relief with the new A7 chip.
To say this is the best iPhone yet is relatively pointless, as of course it was going to be, being the latest. But the combination of iOS 7 to freshen things up with a powerful core and great camera mean that this phone should be considered on its own merits.
The high price will put many off, especially considering the now comparatively very cheap HTC One, but for any one who can afford it will find very little to fault the newest iPhone.