You'll need to be an Amazon Prime member to take advantage of Prime Day deals. You can sign up for a free trial (opens in new tab), which will see you through Prime Day and which you can cancel after 30 days, or if you like the look of Prime then right now you can save £20 on a one-year subscription.
Amazon Prime Day is a great time to pick up a TV bargain, but we weren't expecting to a see a Philips OLED TV deal this good.
Discount seasons like Prime Day tend to focus on the lower-end of the TV market, with LCD panels usually being the main point of trading. So to find the superb Philips 55POS9002 at one of the lowest prices it's ever been is a real treat.
A 55-inch 4K OLED panel with top-notch HDR credentials and solid Android Smart TV apps and interface features, it's a premium TV at a not-very-premium price thanks to the promotional offer. It's a couple of years old, but to see it at £879.99 as it is right now is a steal – its RRP is closer to £2,000, and even after time has eroded its price, it usually hovers around the £1,200 mark. It's a bargain.
Not in the UK? Try these amazing US TV deals
Just because you can't get this Philips TV deal in the US, that doesn't mean that there aren't other great offers to be had. In the US, Amazon Prime Day is offering plenty of great deals on the brand-name TVs from Sony, Vizio, LG and more.
More Amazon Prime Day TV Deals in the UK
Can't afford to stump up for an OLED? Or not a big Ambilight fan? Whether you're after a Samsung, a Hisense or an LG TV, a curved set or a flat panel, a smaller 43-incher or a giant 65-inch monster, Amazon Prime Day has TVs to satisfy all needs.
There are loads of televisions on sale for Amazon's Prime Day promotion – these are our favorite finds so far. Keep checking back, as we'll be updating this page with more offers as soon as they appear on Amazon's site.
Prime Day TV deals you missed
- TechRadar is scouring the site rounding up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one simple-to-use place to help you find the offers that will really matter to you.