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You'll need to be an Amazon Prime member to take advantage of Prime Day deals. You can sign up for a free trial, which will see you through Prime Day and which you can cancel after 30 days, or if you like the look of Prime then right now you can save £20 on a one-year subscription.
Amazon Prime Day is a great time to pick up a TV bargain, but we weren't expecting to a see a Philips OLED TV deal this good.
Discount seasons like Prime Day tend to focus on the lower-end of the TV market, with LCD panels usually being the main point of trading. So to find the superb Philips 55POS9002 at one of the lowest prices it's ever been is a real treat.
A 55-inch 4K OLED panel with top-notch HDR credentials and solid Android Smart TV apps and interface features, it's a premium TV at a not-very-premium price thanks to the promotional offer. It's a couple of years old, but to see it at £879.99 as it is right now is a steal – its RRP is closer to £2,000, and even after time has eroded its price, it usually hovers around the £1,200 mark. It's a bargain.
Philips 55POS9002 55-inch 4K HDR OLED TV: £1200 now £879.99
If you're after an OLED TV and don't mind picking one up that's a little older, this Philips set is an absolute bargain, reviewing very well at launch and still trumping the majority of TVs you'll find on shelves
Not in the UK? Try these amazing US TV deals
Just because you can't get this Philips TV deal in the US, that doesn't mean that there aren't other great offers to be had. In the US, Amazon Prime Day is offering plenty of great deals on the brand-name TVs from Sony, Vizio, LG and more.
Toshiba 50-inch 4K Ultra HD Smart Fire TV: $380 $279.99 at Amazon
Prime Day has the Toshiba 50-inch 4K Ultra HD TV on sale for $279.99. That's a $100 price cut for the smart TV that has the Fire TV experience built-in.
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TCL 43-inch 4K Ultra HD HDR Roku Smart TV $499.99 $259.99 at Walmart
Save over $200 on the TLC 43-inch 4K TV that features Dolby Vision HDR for a life-like picture. The smart TV also has the Roku experience built-in so you can stream your favorite content from the home screen of your TV.
TCL 49-inch 4K Ultra HD Roku Smart TV $599.99 $319.99 at Walmart
Save $280 on the TCL 49-inch 4K UHD TV at Walmart. The smart TV has the Roku experience built-in so you can stream you favorite movies and TV shows from the home screen of your TV.
LG 49-inch 4K HDR Smart UHD TV $896.99 $449 at Walmart
The LG Super UHD TV features a Nano Cell Display which claims to reveal more than a billion colors. The smart TV also features AI ThinQ technology and is currently $448 off the list price.
Sceptre 55-inch 4K TV $399.99 $219.99 at Walmart
Not that long ago, we would never expect to see a 55-inch 4K TV for under $250 outside of a Black Friday doorbuster, yet here it is for Prime Day. The 55-inch TV lacks smart features, but is a great budget option if you're looking for a basic midsize 4K TV.
Samsung 50-inch Class 4K UHD Smart LED TV $599.99 $327.99 at Walmart
Right now you can get the Samsung 50-Inch TV on sale at Walmart for $327.99. That's over a $200 discount, and the best price we've seen for this 4K UHD Smart TV.
Sony 55-inch 4K Ultra HD HDR Android TV $1,098 $798 at Walmart
Save $300 on the Sony 55-inch 4K TV at Walmart. The UHD smart TV has the Google Assistant built-in so you can use your voice to control you TV and other smart home devices.
More Amazon Prime Day TV Deals in the UK
Can't afford to stump up for an OLED? Or not a big Ambilight fan? Whether you're after a Samsung, a Hisense or an LG TV, a curved set or a flat panel, a smaller 43-incher or a giant 65-inch monster, Amazon Prime Day has TVs to satisfy all needs.
There are loads of televisions on sale for Amazon's Prime Day promotion – these are our favorite finds so far. Keep checking back, as we'll be updating this page with more offers as soon as they appear on Amazon's site.
Philips 50-inch 4K HDR 2019 TV with Ambilight £1000 £699.99 at Amazon
With over £300 off, this 50-inch 4K TV is a bargain. It has Philips's cool Ambilight feature, a stunning slim build and works with Alexa, and also packs Dolby Vision and Dolby Atmos to boot.
Philips 55-inch 4K HDR 2019 TV with Ambilight £1150 £799.99 at Amazon
Looking for something a little bigger? This 2019 model packs in 55 inches of 4K HDR goodness, and with extra features like Ambilight technology and Alexa compatibility, this 30% Prime Day discount feels like a great deal.
Philips 43-inch 4K HDR 2019 TV with Ambilight £850 £594.99 at Amazon
If you're short on space, a 43-inch TV will showcase your 4K shows and films without taking over your entire living room – and with £255 off, it won't break the bank either.
Philips 43PUS7303/12 43-Inch 4K HDR TV: £600 £394.99
If you're after a solid mid-range TV brand, you'll be hard pressed to do better than Philips and it's unique Ambilight sets. This one has £205 off, and offers HDR Plus, 4K visuals and the Android Smart TV platform for all your streaming and catch up needs.
Philips 50PUS7303/12 50-Inch 4K HDR TV: £700 £444.99
Philips mid-range TVs always come in at bargain prices, but it's hard not to be tempted by £255 off this 50-inch stunner. It packs in 4K HDR as well as the glowing Ambilight backlight system.
Philips 55PUS7303/12 55-Inch 4K HDR TV: £800 £519.99
55-inch is becoming the TV size sweet spot these days, and Philips TVs have enough bells and whistles to make them stand out from the crowd thanks to its Ambilight glow. There's current £280 off this 4K HDR stunner, making it well worth a look.
Philips 65PUS7303/12 65-Inch 4K HDR TV: £1300 £784.99
Bigger is better is best, right? If you're on the market for a huge Philips Ambilight TV, there's £515 off this 65-inch 4K HDR blinder. You might have to knock a wall through for it though.
Samsung UE40NU7120 40-Inch 4K HDR TV: £449.99 now £339
Want 4K visuals? Want the eye-popping bang of HDR brightness? Don't want a massive telly dominating your living room? This 40-inch has all mod cons, including smart TV features, in a small size.
LG 55UM7510PLA 55-Inch UHD 4K HDR Smart LED TV £679 £559 at Amazon
Amazon is offering this 55-inch Smart LED TV from LG for a £120 discount. It's a great deal considering it comes with freeview play and Ultra HD 4K resolution. There's also a built-in Alexa which you can control via a LG Magic remote.
LG 49UM7100PLB 49-Inch UHD 4K HDR Smart LED TV £549.99 £449 at Amazon
There's over £100 off this 49-inch Smart LED TV from LG, which comes with freeview play and Ultra HD 4K resolution. If that's not enough then there's also a built-in Alex which can be controlled by an LG Magic remote.
LG 55UM7100PLB 55-Inch UHD 4K HDR Smart LED TV £649.99 £499 at Amazon
There's now over £150 off this 55-inch Smart LED TV from LG, which comes with freeview play and Ultra HD 4K resolution. If that's not enough then there's also a built-in Alexa. Essentially you can get the 55-inch for the price of the 49-inch.
Hisense H43AE6100UK 43-Inch 4K Ultra HD HDR Smart TV £429 £249 at Amazon
There's 42% off this Hisense 43-inch Smart TV, meaning you save a massive £180. This Ultra HD 4K TV is easy to use and comes with plenty ports for various home entertainment devices.
Prime Day TV deals you missed
SOLD OUT: TCL 65-Inch 4K Ultra HD Roku Smart TV $1,299.99 $749.99 at Amazon
You can save a whopping $500+ on the TLC 65-inch 4K TV at Amazon. That's the best price we've seen for the UHD TV that has the Roku experience built-in.
SOLD OUT: Philips 50PUS6753 50-inch 4K HDR TV: £439 £349
With a £90 price cut just in time for Amazon Prime Day, this Philips Ambilight TV set will offer 50-inch bigscreen thrills, complete with 4K resolution, HDR visuals and smartTV apps, all bathed in backlit Ambilight glow that matches the action on screen.
SOLD OUT: Samsung UE49MU6500 49-Inch Curve TV: £479 now £379
Curved TVs may be out of vogue now, but savings are not. There's £100 off the price of this curvy Samsung number, which offers up 4K visuals, smart upscaling and catch-up TV platforms built in.
SOLD OUT: Samsung UE55NU7300 55-Inch Curved 4K TV: £449 now £379
Get a taste of IMAX-like screen viewing in your home with this 55-inch curved Samsung TV, complete with smart TV apps and HDR 10+ picture richness.
DEAL OVER: LG 43UM7500PLA 43-Inch UHD 4K HDR Smart LED TV £529 £419 at Amazon
Amazon is offering this 43-Inch Smart LED TV from LG for a £110 discount. It's a fantastic deal considering it comes with freeview play and Ultra HD 4K resolution. There's also a built-in Alexa which you can control via a LG Magic remote.
DEAL OVER: LG 43UK6200PLA 43-Inch 4K UHD HDR Smart LED TV £289.88 £269 at Amazon
This is a mega low price for an LG of this size - especially given that it's a 4K Smart TV. Not that we're complaining, especially as it's a still quite new 2018 model.
- TechRadar is scouring the site rounding up all the top deals on Amazon Prime Day - and we’ve put all the best Prime Day deals in one simple-to-use place to help you find the offers that will really matter to you.