This deal won't last long: LG's C5 OLED TV is 49% off for Prime Day – save $1,324

LG C5 OLED
(Image credit: Future)

It's officially Amazon's Big Prime Day deals sale event, and I'm not exaggerating when I say I've spotted this year's best TV deal. Amazon has LG's 65-inch C5 OLED TV on sale for an unbelievable price of $1,372.99 (originally $2696.99), thanks to a 49% discount.

And yes, you read that right, a whopping 49% discount ($1,324 off), marking a new record-low price. It's also an incredible price for a newly released OLED TV that's packed with high-end features.

Shop Amazon's full sale

The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list, surpassing its predecessor, the LG C4. The five-star-rated TV delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG's Alpha 9 AI processor Gen8. You're also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG's webOS 25 smart platform, which includes new AI features.

The good news about this Prime Day deal is that it doesn't require a Prime membership - everyone can shop this offer. The bad news is that because it's such an incredible deal, I don't expect it to last long. Grab this unbelievable deal while you can.

Today's best Prime Day TV deal: LG's C5 OLED TV

LG 65-Inch C5 OLED TV
Save 49%
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,372.99 at Amazon

Amazon's Prime Day sale features LG's all-new 65-inch C5 OLED TV on sale for $1,372.99, thanks to a 49% discount. That's a new record-low price and the best Prime Day TV deal I've spotted so far. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

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More of today's best Prime Day TV deals

Roku  50-inch Select Series 4K Smart TV
Roku 50-inch Select Series 4K Smart TV: was $299.99 now $257.99 at Amazon

For just $260, you can get Roku's 50-inch 4K smart TV at Amazon's Prime Day sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

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Amazon 50-inch Omni QLED Series 4K Fire TV
Amazon 50-inch Omni QLED Series 4K Fire TV: was $469.99 now $359.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's Prime Day deal on the 65-inch model is just $10 shy of the record-low price.

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Insignia 55-inch QF Series QLED 4K Fire TV
Insignia 55-inch QF Series QLED 4K Fire TV : was $399.99 now $209.99 at Best Buy

Amazon's best Prime Day QLED TV is Insignia's 55-inch QF Series for an incredible price of only $209.99. Insignia's QF Series QLED TV features 4K Ultra HD resolution with Quantum Dot technology, resulting in bold, bright colors and life-like images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Amazon 4-Series 55-inch 4K Fire TV
Amazon 4-Series 55-inch 4K Fire TV: was $459.99 now $339.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99 - a new record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

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Toshiba 55-inch C350 4K Fire TV
Save 50%
Toshiba 55-inch C350 4K Fire TV: was $399.99 now $199.99 at Amazon

A 55-inch 4K smart TV for under $200 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display, this is an excellent option.

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Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,497.99 now $797.99 at Amazon

Samsung's The Frame TV is my dream Prime Day purchase, and the 55-inch model is available for its lowest price yet. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

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Samsung 55-inch S90F OLED TV
Samsung 55-inch S90F OLED TV: was $1,597.99 now $1,099.99 at Amazon

Samsung's 2025 S90F OLED TV is now available with a $500 discount on the 55-inch model, reducing the price to $1,097.99. The S90D OLED TV delivers an outstanding picture, thanks to the quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system.

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Insignia 65-inch F50 Series HD 4K Smart Fire TV
Insignia 65-inch F50 Series HD 4K Smart Fire TV : was $449.99 now $274.99 at Amazon

If you're looking for a big-screen budget TV, this Insignia 65-inch display is an incredible deal at only $274.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.

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Samsung 65-inch QN90F
Samsung 65-inch QN90F: was $2,497.99 now $1,597.99 at Amazon

This is a surprisingly great Prime Day deal on Samsung's best 4K mini-LED TV, bringing the TV's price back down to the same record-low it hit last July during Amazon's last major sale. With high brightness and Samsung's Glare Free screen tech, this is a perfect TV for sports, and it's also packed with gaming features. It's unlikely prices will drop any lower on this TV during Prime Day proper.

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Hisense 65-inch U8QG
Hisense 65-inch U8QG: was $997.99 now $797.99 at Amazon

This Prime Day discount chops 20% off the original price of the 65-inch version of the Hisense U8QG – an unmissable deal on Hisense’s best new mini-LED TV for 2025. In our Hisense U8QG review, we praised it for its incredibly bright and colorful picture, as well as its refined local dimming, which resulted in deep and detailed shadows. It's a great all-around TV for watching sports and movies, and with three HDMI 2.1 ports that support 4K 165Hz, FreeSync Premium Pro, and Dolby Vision and HDR10+ gaming. It's also an excellent choice for gamers.

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TCL QM6K 75-inch 4K Mini-LED TV
TCL QM6K 75-inch 4K Mini-LED TV: was $999.99 now $749.99 at Amazon

The TCL QM6K offers a QD-Mini LED panel with excellent black levels, high HDR brightness, and a native 144Hz refresh rate. It also has a dedicated game accelerator mode, while the TCL AIPQ Pro processor does a great job of fine-tuning the TV’s picture at all times, so you get the best image no matter what you're watching. Today's Prime Day deal is a record-low price.

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Amazon  Fire TV Omni Mini-LED 65-inch 4K TV
Amazon Fire TV Omni Mini-LED 65-inch 4K TV: was $1,089.99 now $899.99 at Amazon

This Prime Day deal takes the 65-inch model of the Amazon Fire TV Omni Mini-LED down to a record-low price of $899.99. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use out-of-the-box sports mode that means watching sports requires minimal setup. It also features a great selection of gaming capabilities, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.

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Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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