4th of July TV sales 2025: when it starts and what deals to expect
Your guide to this year's 2025 4th of July TV sales event

The 4th of July is less than a month away, which is why I've created this 4th of July TV sales guide if you're looking to buy a new display. I'm breaking down when sales start, what deals you can expect, and I'll have all the best 4th of July TV sales in one place as soon as offers become available.
4th of July sales always bring massive savings on a range of TVs, including new record-low prices on older-model displays and first-time price cuts on new 2025 TVs. Retailers like Amazon, Best Buy, Walmart, and Samsung will launch 4th of July sales, and I'll be hand-picking the best deals on 4K, QLED, and OLED TVs for this guide.
Below, I've listed today's best TV sales if you want to browse offers right now, followed by more information on this year's 4th of July TV sales event. We expect to see early sales launch the week before the holiday, and I'll update this page as soon as offers become available.
Today's best TV sales
- Amazon: smart TVs from $89.99
- Best Buy: big-screen TVs from $299.99
- OLED TVs: from $599.99 at Best Buy
- Samsung: $2,300 off 4K, OLED & QLED TVs
- Walmart: cheap 4K TVs from $298
4th of July TV sales: FAQs
When do 4th of July TV sales start?
This year, the 4th of July lands on Friday, which will kick off the patriotic weekend. Most online retailers, including Best Buy, Amazon, Samsung, and Walmart, will launch their official 4th of July sales earlier in the week, which means we could see deals as early as Monday, June 30.
We should see most 4th of July TV sales last through the long holiday weekend and end on Monday, July 7.
I'll update this page with all the best offers as soon as early 4th of July TV sales become available, so make sure to bookmark this guide for all the latest bargains.
What 4th of July TV deals to expect
The 4th of July falls in the middle of summer, which means retailers offer clearance prices on older-model TVs. You'll find record-low prices and massive discounts on last year's best-selling displays from brands like Samsung, LG, Insignia, Sony, and Hisense. A few models that I'll have my eye on include LG's highly-rated C4 OLED TV, LG's 2023 C3 OLED TV, Samsung's S90D OLED, and LG's B4 OLED TV.
If you're looking to save on brand-new 2025 TVs, we also expect retailers to offer first-time discounts on models including Samsung's 2025 The Frame Pro TV, Samsung's S90F OLED TV, and the LG C5 OLED TV.
If you're looking for a budget display this 4th of July, there will be plenty of options from brands like Hisense, Insignia, and TCL. Retailers will offer a range of sizes and features with prices starting at just $79.99.
4th of July TV sales: last year's best deals
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,449.99 at Best Buy
Best Buy just dropped LG's highly-rated 65-inch C3 OLED TV to $1,449.99. That's a massive $1,050 discount and a new record-low price. The feature-packed OLED TV delivers a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.
TCL 75-inch S4 S-Class 4K UHD HDR LED Smart TV: was $649.99 now $549.99 at Best Buy
If you're looking for a massive budget display, Best Buy's 4th of July sale has dropped the TCL 75-inch 4K smart TV to an incredible price of $549.99. The TCL S4 Series TV packs 4K Ultra HD Resolution, Dolby Vision, HDR10, DTS Virtual: X, and the Google TV Smart operating system with Chromecast built-in, all for under $600, which is a fantastic deal.
LG C4 48-inch OLED 4K TV: was $1,599.99 now $1,199.99 at Best Buy
LG's all-new 48-inch C4 OLED TV is getting a $400 discount at Best Buy's 4th of July sale, bringing the price down to a new record low of $1,199.99. The C4 is a successor to the highly rated LG C3, and we predict it will become one of this year's best OLED TVs. Upgrades include new gaming features and LG's latest Alpha 9 AI chip for improved performance and exceptional brightness.
Insignia 32-inch F20 Series HD smart TV: was $129.99 now $79.99 at Amazon
Today's cheapest 4th of July TV deal is this Insignia 32-inch HD TV for just $79.99 - the lowest price we've ever seen. While the Insignia F20 Series lacks 4K resolution, it comes with the Fire TV experience built-in, so you can stream your favorite movies and shows, and it has a handy Alexa voice remote.
Samsung 65-inch 4K Smart Tizen TV (2022): was $479.99 now $399.99 at Best Buy
Samsung's best-selling 65-inch TU690T series is down to a record-low price of $399.99 at Best Buy. That's the best dead for this specific model and an incredible price for a 65-inch 4K TV. The Samsung display packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and HDR support.
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $799.99 at Best Buy
The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, nearly 50% off its original price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it a deal that's unbeatable for gamers looking for an upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.
Vizio 65-inch V-Series 4K Smart TV: was $428 now $378 at Walmart
The 65-inch Vizio is a fantastic 65-inch budget option and pretty good value, considering you’re getting an array of built-in smart display features. For example, Vizio’s own SmartCast platform works with both Apple AirPlay and Google Chromecast and supports all the usual streaming services like Netflix right out of the box.
Samsung 65-inch 4K Smart Tizen TV (2022): was $479.99 now $399.99 at Best Buy
Samsung's best-selling 65-inch TU690T series is down to a record-low price of $399.99 at Best Buy. That's the best deal for this specific model and an incredible price for a 65-inch 4K TV. The Samsung display packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and HDR support.
Samsung 43-inch The Frame QLED 4K Smart TV (2022): was $999.99 now $799.99 at Best Buy
The stunning Samsung Frame TV transforms into a beautiful piece of art that seamlessly blends into your home's decor. It includes customizable bezels, a QLED screen, and smart capabilities. Today's deal from Best Buy brings the price of the 43-inch model down to a record-low of $799.99.
Amazon Fire TV 43-inch Omni QLED Series: was $449.99 now $359.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display, HDR, Dolby Vision, local array dimming, and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size, and with these high-end features under $400, so it's an excellent buy for the budget-conscious without compromising on quality. However, this offer is still $30 more than the record-low price.
Shop more TV offers with our list of the best TV deals, and if you're looking for a more premium display, see the best OLED TV deals.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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