4th of July TV sales 2025: when sales starts and what deals to expect

4th of July TV deals
(Image credit: Future)

The 4th of July is less than a month away, which is why I've created this 4th of July TV sales guide if you're looking to buy a new display. I'm breaking down when sales start, what deals you can expect, and I'll have all the best 4th of July TV sales in one place as soon as offers become available.

4th of July sales always bring massive savings on a range of TVs, including new record-low prices on older-model displays and first-time price cuts on new 2025 TVs. Retailers like Amazon, Best Buy, Walmart, and Samsung will launch 4th of July sales, and I'll be hand-picking the best deals on 4K, QLED, and OLED TVs for this guide.

Below, I've listed today's best TV sales and stand-out deals if you want to browse offers right now, followed by more information on this year's 4th of July TV sales event. We expect to see early sales launch the week before the holiday, and I'll update this page as soon as offers become available.

Today's best TV sales

The best TV deals ahead of the 4th of July

LG B4 48-inch OLED TV
LG B4 48-inch OLED TV: was $699.99 now $499.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy's Tech Fest sale has dropped the 48-inch model to just $499.99 - a new record-low price. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate also make it an unbeatable deal for gamers looking to upgrade for less.

Insignia 32-inch F20 Series HD smart TV
Insignia 32-inch F20 Series HD smart TV: was $169.99 now $99.99 at Amazon

Amazon's cheapest early Prime Day TV deal is the 32-inch Insignia HD smart TV, now on sale for a record-low price of $99.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. Like the deal above, the Insignia F20 Series lacks 4K resolution, but you're getting the Fire TV experience built-in and an Alexa voice remote.

LG  42-inch C4 OLED 4K TV
LG 42-inch C4 OLED 4K TV: was $866.99 now $699.99 at Amazon

The best premium early Prime Day deal is LG's highly rated 42-inch C4 OLED TV, on sale for a record-low price of $699.99. The LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.

Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $179.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Amazon 50-inch 4-Series 4K Fire TV
Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon

With Prime: This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

Roku  65-inch Select Series 4K Smart TV
Roku 65-inch Select Series 4K Smart TV: was $449.99 now $399.99 at Amazon

If you're looking for a larger budget display, Amazon's early Prime Day sale has Roku's 65-inch 4K smart TV on sale for just $399.99—an incredible price. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

LG  C3 65-inch OLED TV (2023)
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,300 at Amazon

LG's 65-inch C3 OLED TV is on sale for an incredible price of $1,300 at Amazon right now. The stunning OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

Samsung 65-inch The Frame QLED TV (2024)
Samsung 65-inch The Frame QLED TV (2024): was $1,999.99 now $1,499.99 at Best Buy

Samsung's stunning The Frame TV is on sale for $1,499.99, plus a free mount is included. The 2024 Samsung Frame TV features Pantone art-validated colors, delivering lifelike images. The display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

Amazon 75-inch Omni Mini-LED Series, QLED 4K Fire TV
Amazon 75-inch Omni Mini-LED Series, QLED 4K Fire TV: was $1,499.99 now $1,299.99 at Amazon

With Prime: Amazon's 75-inch Omni Mini-LED Series QLED TV is on sale for its lowest price yet. The Mini-LED TV delivers an immersive viewing experience, supporting HDR10, HDR10+, HLG, and Dolby Vision. Plus, you can easily find your favorite content thanks to the built-in Fire TV interface.

Hisense U8N 75-inch Mini-LED 4K TV
Hisense U8N 75-inch Mini-LED 4K TV: was $1,299.99 now $1,099.99 at Best Buy

We scored the Hisense U8N 4.5 stars out of five stars and gave it a premium spot as the best mid-range TV in our best TV buyer's guide. We highly recommend the TV for its impressive picture quality for the price, high-end display tech, and solid gaming features. If you've been looking for a TV to really show off movies, shows, and games without breaking the bank, then this is it.

4th of July TV sales: FAQs

When do 4th of July TV sales start?

This year, the 4th of July lands on Friday, which will kick off the patriotic weekend. Most online retailers, including Best Buy, Amazon, Samsung, and Walmart, will launch their official 4th of July sales earlier in the week, which means we could see deals as early as Monday, June 30.

We should see most 4th of July TV sales last through the long holiday weekend and end on Monday, July 7.

I'll update this page with all the best offers as soon as early 4th of July TV sales become available, so make sure to bookmark this guide for all the latest bargains.

What 4th of July TV deals to expect

The 4th of July falls in the middle of summer, which means retailers offer clearance prices on older-model TVs. You'll find record-low prices and massive discounts on last year's best-selling displays from brands like Samsung, LG, Insignia, Sony, and Hisense. A few models that I'll have my eye on include LG's highly-rated C4 OLED TV, LG's 2023 C3 OLED TV, Samsung's S90D OLED, and LG's B4 OLED TV.

If you're looking to save on brand-new 2025 TVs, we also expect retailers to offer first-time discounts on models including Samsung's 2025 The Frame Pro TV, Samsung's S90F OLED TV, and the LG C5 OLED TV.

If you're looking for a budget display this 4th of July, there will be plenty of options from brands like Hisense, Insignia, and TCL. Retailers will offer a range of sizes and features with prices starting at just $79.99.

Shop more TV offers with our list of the best TV deals, and if you're looking for a more premium display, see the best OLED TV deals.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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