Massive Amazon UK Black Friday sale is live - here are today's 38 best deals

Collage of products from the Amazon UK Black Friday sale including MacBook Air, Nothing earbuds, Oral B electric toothbrush, Ninja Air Fryer, PS5, Google Pixel phone and Kindle Paperwhite
(Image credit: Future)

I've taken a fresh look at the Amazon UK Black Friday sale and hand-picked over 40 of the best deals you can shop today. With savings of up to 68% on TVs, laptops, appliances, headphones, tablets, phones and games consoles there's lots to search through, but you'll find only the top 38 offers worth buying right here.

See the full Black Friday sale at Amazon UK

I've covered the Black Friday sales at Amazon for eight years so I've learnt when deals are actually good value for money and when you should pull the trigger to secure your most-wanted items for a record-low price. I've also drawn on the knowledge of the wider TechRadar team to pick out only the best-reviewed and highly-rated products tested by our experts.

Some of the standout Amazon Black Friday deals include the excellent Sony WF-C700N Earbuds for £66.99 (was £99), the brand-new MacBook Air (M3) for a record-low price, and this first-ever price cut on the latest Kindle Paperwhite.

Amazon has also announced a price promise is in effect until December 2 to give you some extra peace of mind when shopping. This means that if you see something you bought with the Black Friday badge for less between now and then you will automatically get a refund for the difference.

See all my top picks from the Amazon UK Black Friday sale below or jump into the best offers in various categories using the quick links. And for offers at other retailers, check out our full Black Friday deals coverage.

Amazon UK Black Friday sale

38 best Black Friday deals at Amazon UK

Sony WF-C700N
Sony WF-C700N: was £99 now £66.99 at Amazon

The Sony WF-C700N are simply some of the best cheap noise-cancelling earbuds you can buy – and they're now even better value after this record-breaking Black Friday discount. With premium audio and a solid 15 hours of battery life, there's nothing else out there that can compete at this price point if you want some general everyday buds that don't compromise on quality.

Eufy G50 Robot Vacuum
Eufy G50 Robot Vacuum: was £169.99 now £99.99 at Amazon

The G50 is very budget-friendly even at full price, but even more so with this Black Friday deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect the navigation to be basic, and geared towards whole-home cleans rather than anything more specific. Because there's no central raised puck, it'll be able to sneak under low furniture. We generally rate Eufy highly as a brand, although we haven't reviewed this specific model yet.

Oral-B Pro 3
Oral-B Pro 3: was £100 now £35 at Amazon

This entry-level electric toothbrush is a solid pickup while it's less than half price in Amazon's Black Friday deals. It doesn't boast many impressive high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a handy carry case included for free.

Eufy Solocam C210
Eufy Solocam C210: was £69.99 now £34.99 at Amazon

There's a huge 50% off this outdoor wireless security camera from Eufy that supports high-quality 2K video and is weather resistant. On top of that, there are no monthly fees to pay for video storage costs as it's kept privately for up to three months. A real bargain compared to other smart home tech.

Tefal Easy Fry Air Fryer
Tefal Easy Fry Air Fryer: was £179.99 now £99 at amazon.co.https:

One of my favourite budget air fryer deals ahead of Black Friday can be found at Amazon right now. This heavily reduced Tefal Easy Fry is a decently sized 8.3L model that's almost at the same price as the smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year.

Amazon Kindle Paperwhite
Amazon Kindle Paperwhite: was £159.99 now £124.99 at Amazon

Amazon's all-new Kindle Paperwhite is on sale for the first time since launch this Black Friday. Previous versions have been reduced to under £100 in the past, but it's unlikely we'll ever see an offer like that again on this upgraded version. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including an improved 12-week battery life, a larger glare-free 7-inch screen, adjustable warm light and storage space for thousands of books.

Sony PlayStation 5
Sony PlayStation 5: was £479.99 now £399.99 at Amazon

The PS5 is the console I use the most and it's now down to a record-low price for Black Friday. This is just the console by itself and has everything you need to get started, including a controller and all cables. If you or the person you're buying for is a Fortnite fan then you can also get this PS5 and Fortnite Starter Pack Bundle for an extra £10 that comes with some in-game items and V-Bucks.

Ninja Foodi StaySharp Knife Block
Ninja Foodi StaySharp Knife Block: was £169.99 now £109.99 at Amazon

I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.

Nothing Ear (a)
Nothing Ear (a): was £99 now £69 at Amazon

These have been some of the surprise earbuds of the year, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £130, the fact that these boast massively superior sound and great active noise cancellation for far less than Apple's offering makes them a no-brainer.

Amazon Basics 256GB MicroSD Card
Amazon Basics 256GB MicroSD Card: was £16.99 now £14.36 at Amazon

Here's a cheap and cheerful 256GB MicroSD card for under £15 in the Amazon Black Friday sale. Whether you need it for a camera, phone, tablet or Nintendo Switch, it'll expand the storage available in the device for more photos, videos, apps, games, or whatever else you need for very little money.

Apple MacBook Air 13-inch (M3, 2024)
Apple MacBook Air 13-inch (M3, 2024): was £999 now £849 at Amazon

Display - 13.6 inches
Processor - Apple M3
RAM - 16GB
Storage - 256GB

Apple's latest version of the MacBook Air is our pick for the best laptop you can buy right now, and this price cut brings the brand-new version with 16GB of RAM down to a record-low price. Windows 11 laptops at this price point just can't compare, and this is an ideal offer if you're looking for a thin, light and dependable laptop to use for school and work.

Shark Stratos Cordless Stick Vacuum Cleaner
Shark Stratos Cordless Stick Vacuum Cleaner: was £399.99 now £219.99 at Amazon

Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.

Samsung Galaxy S24 Ultra
Samsung Galaxy S24 Ultra: was £1,249 now £999 at Amazon

Would you prefer to buy the Samsung Galaxy S24 Ultra outright instead of getting a monthly contract? This deal at Amazon brings it to within £50 of the record-low price for Black Friday. As we found in our Samsung Galaxy S24 Ultra review, this device represents the very best that Samsung has to offer in its latest phone lineup, with superb cameras, a powerful chipset for great performance, and a large display.

Ninja Foodi Max Dual Zone Air Fryer
Ninja Foodi Max Dual Zone Air Fryer: was £249 now £154.99 at Amazon

At £90 off, this Black Friday deal on the Ninja Foodi Max Dual Zone air fryer is no joke. It's a return to the best price on this super-popular model so don't miss it if you're serious about your air fryers. Our Ninja Foodi Max Dual Zone Air Fryer review praised this model's ability to cook two foods at once, how easy it was to clean, and the superb results. Note, however, that this is a bulky appliance and best suited to kitchens with plenty of countertop space.

Blink Outdoor
Blink Outdoor: was £89.99 now £35.99 at Amazon

Amazon has this wireless outdoor security camera down to a new record-low price for all as part of its Black Friday deals. You get 1080p HD video, motion detection, and the option of two-way talk through the Blink app. A two-year battery life also means you can have the camera set up and running for a good amount of time. Of course, there's Alexa compatibility too, so you can see through cameras using your Echo Show or other displays. You can also add up to three extra cameras to get an impressive bundle for the price if you want to get started with an easy-to-use home security system.

Apple AirPods Pro 2
Apple AirPods Pro 2: was £229 now £179 at Amazon

This beats the discount we saw last year by £20 on the latest generation Apple AirPods Pro 2 with USB-C support. As well as that more universal connection option, Apple's newest premium earbuds come with sought-after improvements to audio quality and noise cancellation. In our AirPods Pro 2 review, we said that these upgrades ensured they were a big step up compared to the originals and helped them truly compete with other high-end buds.

DJI Mini 4K
DJI Mini 4K: was £269 now £209 at Amazon

DJI's latest entry-level drone builds on the Mini 2 SE by bringing 4K video to the table, whereas the Mini 2 SE only shoots in 2.7K. With this early Black Friday deal you get over 20% off what we think is hands-down the best 4K drone for the money. This standard combo includes DJI's basic remote controller and a single battery for a 31-minute flight time. If you're looking for your first drone equipped with a camera, the Mini 4K is a great starting point.

Microsoft Xbox Series S
Microsoft Xbox Series S: was £249.99 now £199.99 at Amazon

There's a solid £50 saving available on the wonderful little Xbox Series S at Amazon. Microsoft's cheaper current generation console is not as powerful as the Xbox Series X, but with this deal, it's over £250 cheaper and still capable of playing all the same games in full HD. Pair this with an Xbox Game Pass subscription and it's a good option if you want to game on a budget.

Waterpik Cordless Pearl Water Flosser
Waterpik Cordless Pearl Water Flosser: was £65 now £37.99 at Amazon

This dental flosser comes from the premium brand Waterpik and there's a small saving available for Black Friday that brings it back to a record-low price. It's a simple and no-frills version but still includes multiple brush heads, comes in a compact size, offers good battery life, and is completely cordless. It's one of the better options available if it's your first time trying a water flosser and you don't want to spend much money.

Sony WH-1000MX4 Wireless Headphones
Sony WH-1000MX4 Wireless Headphones: was £279.99 now £175 at Amazon

The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about £70 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people because you can find them at a price like this during major sales such as Black Friday.

Apple AirTag (4 Pack)
Apple AirTag (4 Pack): was £119 now £84 at Amazon

The best-selling Apple AirTag rarely gets discounted, but Amazon has the four-pack on sale for £84. These are a great way to keep track of a child's backpack or anything you don't want to lose. Just attach the Apple AirTag and your iPhone will locate it with a touch of a button.

Amazon Fire TV 4-Series 55-inch 4K Smart TV
Amazon Fire TV 4-Series 55-inch 4K Smart TV: was £549.99 now £349.99 at Amazon

This Amazon Fire TV 4-Series is a strong buy after this £200 discount if you've got a small budget and need a more modern option for your everyday TV viewing. The mid-sized 4K display supports HDR 10 to offer a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.

Renpho Massage Gun
Renpho Massage Gun: was £49.90 now £39.99 at Amazon

I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.

Amazon Echo Dot (5th Gen)
Amazon Echo Dot (5th Gen): was £54.99 now £22.99 at Amazon

Amazon's best-selling Echo Dot is down to £23 for Black Friday and that's just £1 more than the previous record-low price. The Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.

Garmin Vivoactive 5
Garmin Vivoactive 5: was £249.99 now £178.99 at Amazon

You can now get over £70 off this year's Garmin Vivoactive 5 at Amazon, with an AMOLED display, GPS, and all the health and fitness tracking features you need. That drops it to an all-new lowest-ever price of under £180. It's the ideal Apple Watch replacement, and unlike an Apple, lasts up to 11 days in smartwatch mode.

Ninja Double Stack XL Air Fryer
Ninja Double Stack XL Air Fryer: was £269.99 now £209 at Amazon

Ninja's recent space-saving air fryer is down to a record-low price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.

Nespresso Vertuo Pop
Nespresso Vertuo Pop: was £99.99 now £54 at Amazon

This single-serve Nespresso machine comes in various fun colours and can brew a large variety of caffeinated beverages. Your order will also come with 30 free capsules, so you can start enjoying delicious coffee right away. Not bad for a cheap and easy-to-use machine for the infrequent or less-fussy coffee drinker.

Ring Battery Video Doorbell
Ring Battery Video Doorbell: was £99.99 now £59 at Amazon

The latest wireless Ring Doorbell has been discounted for only the second time this year, with Amazon slashing £40 from its starting price. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.

Amazon Fire HD 8
Amazon Fire HD 8: was £99.99 now £49.99 at Amazon

A new version of the Amazon Fire HD 8 tablet was only recently released and this latest budget-friendly slate has now got a huge 50% discount at Amazon for Black Friday. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.

Sonos Era 100
Sonos Era 100: was £249 now £188.98 at Amazon

This updated Sonos Era 100 recently knocked the classic Sonos One off the top spot to become our favourite wireless speaker. It offers terrific audio quality for its small size with a rich soundscape and strong bass. It's also versatile so you can connect to it via Bluetooth, Wi-Fi or an aux cable and fire music to it from multiple streaming services. The hefty starting price was the only off-putting factor in our Sonos Era 100 review, but this record-low makes it a great buy as an all-around home speaker.

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was £39.99 now £27.99 at Amazon

Amazon's new version of the standard Fire TV Stick is now the cheapest it's ever been making this is an affordable way to add or upgrade the essential smart features in your TV, including access to streaming apps in HD, Alexa voice controls and the ability to control other smart home devices. As we said in our Fire TV Stick review, this is a decent option if you're looking to upgrade your streaming setup on the cheap.

Apple iPad 10.9 (2022)
Apple iPad 10.9 (2022): was £349 now £299 at Amazon

If you want to go for the more modern version of Apple's entry-level tablet then this iPad 10.9 is now at its cheapest price yet for Black Friday. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model in our iPad 10.9 review, with a larger Liquid Retina display, a new A14 Bionic chip, improved cameras, USB-C support, and a sleek design. Some colours have sold out already.

Asus Vivobook 15 OLED
Asus Vivobook 15 OLED: was £849.99 now £599.99 at Amazon

Display - 15.6 inches
Processor - Intel i7
RAM - 16GB
Storage - 1TB

A laptop with this amount of power and at this sort of price with an OLED screen is a rare find, so if you desire top-tier image quality for photo/video editing or watching TV/movies then this device is one to consider. With a reasonably modern Intel i7 processor, 16GB of RAM and a large 1TB SSD it has all the power you need to keep up with more demanding jobs and all of your computing needs.

Ring Battery Video Doorbell
Ring Battery Video Doorbell: was £99.99 now £59 at Amazon

The latest wireless Ring Doorbell has been discounted for only the second time this year, with Amazon slashing £40 from its starting price. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.

Amazon Fire TV Stick 4K
Amazon Fire TV Stick 4K: was £59.99 now £34.99 at Amazon

As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was almost three years ago. Chances of seeing that price again are slim as this discount seems to be the new normal for the upgrade streaming stick and the old version has been discontinued from sale.

Microsoft Surface Pro 11
Microsoft Surface Pro 11: was £1,449 now £1,049 at Amazon

Display - 13-inch OLED
Processor - Snapdragon X Plus
RAM - 16GB
Storage - 256GB

This is one of the best discounts I've seen on the new Surface Pro models and it's a tempting buy after we were super-impressed in our Surface Pro 11 review. This version boasts a gorgeous 13-inch PixelSense Flow OLED display at 2880 x 1920 resolution so it looks sharp and crisp with some vibrant colors and deep blacks. Meanwhile, the Snapdragon X Plus processor ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory and 256GB of SSD storage which will ensure speedy performance and enough storage space for your essential files and applications.

Sonos Beam (Gen 2) Soundbar
Sonos Beam (Gen 2) Soundbar: was £449 now £335 at Amazon

This second-generation Sonos Beam soundbar is a few years old but this discount drops it back to a record-low price. For the money, you get a compact and stylish soundbar with excellent integration with the wider Sonos ecosystem and Dolby Atmos support for a more immersive experience when watching movies. We also found it's great at playing music in our Sonos Beam (Gen 2) review so it's a good choice if you need one for multiple uses.

EA Sports FC 25
EA Sports FC 25: was £69.99 now £41.99 at Amazon

Another year, another update to EA's all-consuming football sim – and it's perhaps just as unsurprising to see EA FC 25 get its first significant discount for Black Friday. In many respects its a reskin of last year's game, but with just enough changes and graphical tweaks to make it worthwhile. And who else would be on the cover but Jude Bellingham?

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.