Amazon has a massive holiday sale with Black Friday favorites – 60% off Ninja, Apple, Nespresso, and Shark
Shop record-low prices right now on TVs, kitchen appliances, smart home devices, vacuums, and more
Amazon has just announced details about this year's Black Friday deals event and, more importantly, launched a holiday shop with Black Friday deals. You'll find Black Friday favorites on sale, including coffee makers, TVs, AirPods, robot vacuums, smart home gadgets, and more.
As a deals editor for TechRadar who's covered Black Friday for eight years now, I've gone through Amazon's early offers and hand-picked the 27 best deals. I've selected Black Friday best-sellers from brands like Ninja, Dyson, Apple, LG, Lego, Shark, and Amazon's own brand of smart home devices.
A few of my favorite deals include the latest Ring Battery Doorbell on sale for a record-low price of $49.99 (originally $99.99), the popular Ninja Crispi air fryer on sale for $159.99 (originally $179.99), and Dyson's rarely discounted Airwrap hair styler on sale for $399.99 (originally $549.99).
Shop more of Amazon's pre-Black Friday deals below, and keep in mind that today's discounts are competitive with what we expect to see on Black Friday. If you want to get a head start on your holiday shopping, then I recommend taking advantage of Amazon's early offers.
Amazon's 27 best Black Friday favorites
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I've had my eye on the Blink Mini 2 since its release, and now that it's on sale for just $17.99 - it's a must-buy. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also includes a 1080p HD live view, night view in color with a built-in spotlight, and a wider field of view.
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This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, allowing you to stream music and podcasts, take calls from your device, and enjoy an impressive 40 hours of battery life. The JBL Tune 510BT has over 50,000 positive reviews on Amazon and at this price, would make a great stocking stuffer.
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The Anker Soundcore 2 was already very affordable, but now it's on sale for just $29.39 at Amazon. It's got a broad set of features, a spiral bass port for enhanced low-end impact, and IPX7 waterproofing – that means it can be submerged in a meter of water for up to 30 minutes. Yes, really. All of that for less than $30? This is a great bargain and gift idea for the upcoming holidays.
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You can get a four-pack of Apple AirTags for just $64.99 – an instant savings of $34.01 and just cents away from a record-low price for Apple's item tracker. Setup is super easy with an iPhone, and the AirTag lives within the Find My app on your Apple devices. This way, you can track its location and ping it, but best of all, when the battery runs out, you can swap it on your own.
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The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $114 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.
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The new version of Amazon's standard Fire TV Stick is on sale for just $19.99 ahead of Black Friday. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
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As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high definition 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Amazon's pre-Black Friday deal shaves 40% off the retail price.
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One of my favorite early Black Friday deals at Amazon is the all-new Blink Video Doorbell at its lowest price ever. The Blink doorbell alerts you when motion is detected and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.
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Amazon's Echo devices are always best-sellers during the holidays, and the retailer currently has the Echo Show 8 smart display on sale for $99.99. Thanks to Alexa compatibility, the eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free.
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I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's deal from Amazon is a new record-low price, and I can't imagine it will drop further on Black Friday.
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The 4th-generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's pre-Black Friday deal is a massive 60% discount and a return to the record-low price.
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R2-D2 is the most iconic droid around, and right now, you can build your own version of the epic piece of Star Wars out of 1,050 bricks for just $79.99. That's a 20% discount from the $99.99 MSRP, and Prime members get free fast shipping. This set is themed to the 25th anniversary of Lego Star Wars and comes with a mini R2-D2, a display plate, and a Darth Malak minifigure.
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Air fryers are always popular Christmas gifts, and Amazon has the best-selling Cosori model on sale for $89.96. It offers nine cooking modes – air fry, roast, bake, broil, dehydrate, frozen, proof, reheat, and keep warm – so it's plenty versatile.
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Ninja's AF100 is one of the best budget-friendly air fryers, and we awarded this model four stars in our review. The 4-quart ceramic-coated basket is perfect for cooking and crisping food, with a capacity of about 2 lb. of French fries. It's easy to use too, with three preset functions and dishwasher-safe parts for an effortless cleanup.
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If you're looking to gift a powerful yet compact blender, Amazon has the best-selling Ninja BL660 on sale for $99.99. The Ninja blender comes with a 72-oz pitcher and two 16-oz to-go cups, so you can whip up large batches of frozen drinks, purees, smoothies, and more.
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This smart little Keurig machine offers an iced beverage option for cold-brew coffee instantly, lets you control the size and strength of your drink, and can also dispense hot water. It's a great gift idea for the coffee lover in your life, and it's currently 39% off at Amazon.
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Nespresso machines are always top sellers during Black Friday, and Amazon has the Vertuo model on sale for $131, the lowest price we've seen this year. The Nespresso Vertuo can whip up a frothy cup of espresso in minutes and can brew four different cup sizes.
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This innovative air fryer comes with 4-qt and 6-cup TempWare glass containers that make it possible to cook just about anything. All that is required is to place the food into the container, pop the air fryer lid on, and sit back while your food crisps up beautifully. We're huge fans of this particular model and rate it highly, and it's on sale for its lowest price ever.
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The Dyson Airwrap is a hugely popular multi-styler that uses the Coanda effect to create bouncy curls with minimal heat damage. Discounts on the pricey Dyson Airwrap are extremely rare outside of holiday sales, and today's deal from Amazon is a record-low price that I predict won't last long.
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If you're looking for a holiday deal on a powerful upright vacuum but don't want to spend a lot on a Dyson, Amazon has the best-selling Shark Navigator Lift-Away on sale for $149.99. The upright vacuum works on carpet and hard floors and features lift-away technology, so you can just lift the pod to clean hard-to-reach areas.
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The Eufy Omni C20 is an all-in-one appliance that can vacuum and mop, and all you have to do is touch a button. The robot vacuum also dries the mop with room-temperature air and features a self-emptying base. Today's deal from Amazon brings the price down to a new record-low of $349.99 when you apply the coupon code at checkout.
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Another budget HD TV deal is Insignia's 32-inch F40 Series Fire TV for just $69.999. The 2025 TV features Full HD resolution, DTS Virtual :X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa – all for under $100.
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Amazon's best-selling 40-inch 2-Series HD smart TV is down to just $169.99. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.
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Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's deal from Amazon is just $10 shy of the record-low price.
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This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99, which is a record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
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Amazon just dropped LG's 65-inch C5 OLED TV to $1,396.99, thanks to today's $1,300 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.
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If you're looking for a big-screen budget TV, this Insignia 70-inch display is an incredible deal at only $329.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
Shop more of Amazon's best deals
- Amazon Devices: Kindle & Ring from $18
- Apple: MacBooks, AirPods & iPads from $119
- Cheap TVs: smart TVs from $79.99
- Christmas: gift ideas from the whole family
- Deals under $25: tech, home, toys & more
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- Vacuums: Dyson, Shark & Bissell from $53.99
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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