Black Friday iPhone deals are live – get up to £360 off the iPhone 17, and more top sales

The iPhone 17 Pro on a blue deals background
(Image credit: Apple / Future)

The best iPhones are some of the most expensive phones money can buy, but Black Friday is a great time to pick up an Apple device at a cut price (particularly in the UK, where shoppers can enjoy a nice mix of contract and SIM-only deals).

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iPhone Black Friday deals – UK quick links

Today's best iPhone Black Friday deals in the UK

Apple iPhone 17 Pro: 40GB for £10/mo at Sky
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Apple iPhone 17 Pro: 40GB for £10/mo at Sky
Sky is currently offering 40GB of data for just £10 per month, which is among the best Black Friday data deals available right now. This promotion can be added to the network's £34-per-month plan on the iPhone 17 Pro (totalling £44 per month with a £12 upfront cost), but it's also available on the iPhone 17, iPhone 17 Pro Max, and iPhone Air, so you can choose whichever new Apple device you prefer, and save big.

Apple iPhone 17 series: up to £670 off with a trade-in at Apple
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Apple iPhone 17 series: up to £670 off with a trade-in at Apple
Apple's trade-in rebate of up to £670 will be one of the better discounts out there for our UK readers this week, and definitely the best option for a cheap unlocked device. Of course, the rebate rates fall off pretty quickly unless you're handing over the shiniest of iPhones, but this is still a good option - especially if you're pairing up your device with a SIM-only contract.

Apple iPhone 17 series: £552 off with a trade-in and plan at Vodafone
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Apple iPhone 17 series: £552 off with a trade-in and plan at Vodafone
Vodafone is also offering exceptional discounts of up to £552 across the iPhone 17 range when you trade-in an old phone alongside a new contract. That can bag you an iPhone 17 for as little as £26.57 per month with just £40 to pay upfront. Also available is the network's 'Vodafone Xchange' – a program that lets you upgrade your device every year free of charge when you sign up for a 24-month plan.

Apple iPhone 17: save £360 on Unlimited tariffs at O2
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Apple iPhone 17: save £360 on Unlimited tariffs at O2
Understandably, there aren't any SIM-only iPhone 17 discounts out there right now, but O2 is offering a neat £360 saving on its Unlimited, Unlimited Plus, and Unlimited Ultimate Airtime Plans this Black Friday (you'll save £10 per month over 36 months). You can find similar deals at other networks (see Sky's data deal above), but O2 offers a nice mix of benefits like data rollover, free roaming, and early access to concert tickets.

Apple iPhone 17 Pro Max:save £117 on Airtime Plan at Vodafone
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Apple iPhone 17 Pro Max: save £117 on Airtime Plan at Vodafone
The iPhone 17 Pro Max is the most in-demand (and therefore most expensive) phone on the market right now, so deals aren't exactly forthcoming. But Vodafone is at least offering half price off select airtime plans for six months. The regular 5G Unlimited plan, for instance, will cost you £54.25 per month until May, before that price increases to £76.25. Bear in mind, though, that the above Sky deal could get you an iPhone 17 Pro Max with 40GB of data for as little as £47 per month, but Vodafone does benefit from superior network coverage thanks to its partnership with Three.

Apple iPhone Air: save £216 on select Tesco Mobile contracts
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Apple iPhone Air: save £216 on select Tesco Mobile contracts
If you're a Tesco Clubcard member (it's free to sign up), you can save up to £216 on 36-month iPhone Air plans at Tesco Mobile right now. 25GB of data for £43.99 per month (including the device itself) is not a deal to be sniffed at, and you'll find a similar promotion being offered on the iPhone 17 Pro (though not the base iPhone 17 nor the iPhone 17 Pro Max). If you can live with only one camera, the iPhone Air is a beautifully crafted device with Pro-equalling power and a battery that'll get you through a full day.

Apple iPhone 16
Apple iPhone 16: was £699 now £639 at Laptops Direct
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Now we get onto the SIM-only savings, and the iPhone 16 is still a great pick for Apple fans one year after release. It's got a beautiful 6.1-inch display, two high-quality cameras with the Camera Control shutter button, and the speedy A18 chipset with support for Apple Intelligence. At this price, the iPhone 16 is barely more expensive than the budget-tier iPhone 16e, and it beats that device on multiple fronts.

Apple iPhone 16 Plus
Apple iPhone 16 Plus: was £899 now £699 at Laptops Direct
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The iPhone 16 Plus is the same great phone as the smaller iPhone 16, with a bigger 6.7-inch display and larger battery, offering up to 27 hours of video playback. It's got the same A18 chip as its smaller sibling, as well as the same dual-camera system and overall design. This discount from Laptops Direct brings the price of the handset down to the current retail price of the smaller iPhone 16.

Apple iPhone 16
Apple iPhone 16: was £599 now £509 at John Lewis
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John Lewis has the budget-focused iPhone 16e at £509 in this Black Friday deal. As Apple's cheapest current-generation handset, the iPhone 16e brings the essential iPhone experience down in price while retaining great features like the 48MP Fusion Camera and Action Button. The iPhone 16e caused some debate over its price at launch, but this discount price is much more in line with comparable handsets like the Google Pixel 9a and Samsung Galaxy A56.

Apple iPhone 16 Pro
Apple iPhone 16 Pro: was £999 now £899 at AO.com
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Apple discontinues its Pro-level iPhones after one year, so it can be hard to find new previous-generation models later on. That's why this iPhone 16 Pro listing from AO gets our attention despite not being listed as a deal; it's an official, new iPhone 16 Pro at £100 less than the phone's former retail price, and the best UK deal I've seen for the handset so far.

Apple iPhone 16 Pro Max
Apple iPhone 16 Pro Max: was £1,199 now £1,099 at AO - Mobile Phones Direct
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Like the iPhone 16 Pro, the iPhone 16 Pro Max was discontinued when the iPhone 17 series came in to replace it. As such, it's hard to find new models on the market, let alone big discounts; still, Mobile Phones Direct has a deal on last year's best iPhone, bringing the price of this premium handset down to £1,099. Sure, that's still expensive, but it beats the price of the new iPhone 17 Pro Max by £100.

Apple iPhone 15 Pro Max
Apple iPhone 15 Pro Max: was £1,199 now £892 at Argos
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iPhone 15 Pro and Pro Max stock is incredibly hard to come by right now, but Argos has a sole iPhone 15 Pro Max model available for an extremely reasonable £892. That's some £307 less than the current price of the iPhone 17 Pro Max, and while this phone is two years older, you're still getting Apple's blistering A17 Pro chipset, three phenomenal cameras, and at least three more years of major update support. You won't get the Camera Control button, Apple's new 48MP zoom camera, or the iPhone 17 Pro's refined design, but ask yourself: are those features worth the premium?

Black Friday iPhone deals: buying advice

iPhone 17 and iPhone 17 Pro preorders

(Image credit: Future)

What models does TechRadar recommend?

Apple iPhone 17
Best for most people
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Apple iPhone 17
For the first time in a few generations, we recommend the standard iPhone as 'the best iPhone for most people'. It's a little boring, a little safe, but we can't deny just how good value this particular iteration is. For once, the standard iPhone isn't really the poor relation with its crisp 6.3-inch display, excellent chipset, and healthy 256GB capacity. The only downside? It lacks a few of the higher-end camera features of the Pro devices.

<p><a href="https://www.techradar.com/phones/iphone/apple-iphone-17-review"><strong>Read our review
Apple iPhone 17 Pro Max
Best for power users
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Apple iPhone 17 Pro Max
If you're going big, then go all the way, we say. The latest iPhone 17 Pro Max is just an incredible device with a (somewhat) justified price tag. The device features the best iPhone cameras we've ever seen, a fresh design, a huge battery, and the astoundingly quick A19 chipset. It's the ultimate iPhone for sure, although you'll have to decide whether all these 'nice-to-haves' are worth the premium versus the standard model.

<p><a href="https://www.techradar.com/phones/iphone/apple-iphone-17-pro-max-review"><strong>Read our review
Apple iPhone 16e
Best budget
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Apple iPhone 16e
The iPhone 16e is Apple's newest 'budget' model, but it's more accurately described as an entry-level iPhone for those who don't need the bells and whistles of an iPhone 17. You still get a 48MP 'Fusion' camera, a powerful chipset, a long-lasting battery, and Apple Intelligence compatibility, but given the phone's cheaper positioning in the iPhone lineup, you'll have to make do with a physical notch instead of the Dynamic Island, as well as a static 60Hz display and no MagSafe compatibility.

<p><a href="https://www.techradar.com/phones/iphone/iphone-16e-review"><strong>Read our review

What storage capacity should you choose?

Luckily, Apple now offers 256GB of storage as standard with all iPhone 17 models, but if you're shopping deals on previous-generation models, I'd recommend that you pay a little more for 256GB of storage instead of 128GB.

Why? Because apps and photos are now larger than ever before, and they're only set to get bigger. Specifically, as phone cameras have become more advanced, photos captured with them have got larger in size, and apps too have ballooned in size thanks to new features, higher-quality graphics, and more regular updates.

If you're not someone who plans to take loads of photos and download loads of storage-hungry apps, then 128GB of storage may be an acceptable capacity for you. But for 90% of users, it's better to be safe than sorry.

More Black Friday deals in the UK

Axel Metz
Phones Editor

Axel is TechRadar's Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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