Facebook's Mark Zuckerberg wants to get a VR headset in every home, and while his Oculus ambitions there most likely set with the untethered Oculus Go, in the meantime its Oculus Rift paving the way for the company.
Hoping to tempt fence sitters into the fold in time for Christmas, Oculus is again slashing the price of its complete bundle packs, making for a tasty holiday treat for those ready to part with the cash.
Having already reset the price earlier this year to a permanent $399 / £399 for a pack including the headset, two sensors, the Oculus Touch controllers and seven apps (including the excellent Robo Recall), it's now dropping the price even further for a limited time to just $379/ £369.
You'll only have a short window within which to grab the headset at this price however, with the deal set to expire at 11.59pm (PT) on December 20.
The deal is available through Oculus's own website, but is also been offered through Amazon, Best Buy and Newegg too. It's worth noting however that, while stocks last, Amazon UK is still honoring the even-cheaper £349 Black Friday price that the company set.
Though a big user base still eludes Oculus, its software offering has gone from strength to strength this year, with great titles like From Other Suns, Lone Echo and Arktika.1 providing some of the most unique gaming experiences of any platform available at the moment. If you've been holding out, now would be the perfect time to don a headset and dive in.
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Gerald is Editor-in-Chief of iMore.com. Previously he was the Executive Editor for TechRadar, taking care of the site's home cinema, gaming, smart home, entertainment and audio output. He loves gaming, but don't expect him to play with you unless your console is hooked up to a 4K HDR screen and a 7.1 surround system. Before TechRadar, Gerald was Editor of Gizmodo UK. He is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press.