Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Black Friday iPad deals are still live – 25% off iPad Air, 20% off iPad mini, and more record-low deals on Apple's top models
We've rounded up the best Black Friday iPad deals that are still live.
They forgot to reset these Black Friday laptop deals, so get 'em fast
These Black Friday laptop deals are still live, but you'll need to move fast if you want to take advantage before someone notices
OnePlus 15 vs iPhone 17 Pro Max: two of 2025’s best phones compared
The OnePlus 15 and iPhone 17 Pro Max are two of the best phones we've ever reviewed, so how do they compare?
My 5 biggest iOS 26 frustrations – and how I fixed them
I don’t like everything about iOS 26, but I managed to fix its worst annoyances – here’s how.
Black Friday mini PC deals are live, and you can save up to 50% on top-rated products from Apple, Minisforum, Geekom and more
Black Friday 2025 mini PCs are highly discounted for Black Friday/Cyber Monday, including some of our top-rated favorites.
Black Friday headphones and earbuds deals – the best discounts on AirPods, Sony, Bose, Sennheiser and more!
Record-lowest seen deals on Black Friday earbuds and huge savings on headphones for all budgets
These are the 17 top-performing mini PC deals I'd buy for Black Friday based on my tests
Black Friday 2025 These are the mini PC deals I'd buy for Black Friday based on my comprehensive testing and benchmarking, with top machines for business and creative professionals, gamers, and crafters at every budget
The 32 best Black Friday Apple deals to grab before they're gone - iPhone 17, AirPods, MacBooks, and more
I’m an Apple fan and these are the best Black Friday deals you simply can’t miss.
