Best Amazon Prime Day TV deals 2025: early deals live from $69.99
Amazon's early Prime Day sale is live - shop today's best TV deals

Early Prime Day TV deals are live. While Amazon's official sale takes place next week from July 8 to July 11, the retailer has released early deals, and unsurprisingly, some of the best discounts are on TVs, with record-low prices on 4K, QLED, and OLED displays.
As TechRadar's deals editor who specializes in TVs, I've created this guide to bring you today's best early Prime Day TV deals. I've selected TechRadar's best-rated OLED TVs, as well as Amazon's best-selling budget displays from brands like Samsung, Sony, LG, and Insignia.
While you can typically find the best discounts at Amazon's official Prime Day sale, today's early deals are so good that I recommend making a purchase right now. A few highlights include TechRadar's best-rated TV, the LG 65-inch C4 OLED TV, on sale for $1,296.99, the 32-inch Insignia Fire TV for just $69.99, and the Toshiba 75-inch 4K Fire TV on sale for an incredible price of $399.99.
Shop more of today's best early Prime Day TV deals below, and be sure to bookmark this guide, as I'll be continuously updating it with the best offers leading up to Amazon Prime Day.
Today's best early Prime Day TV deals at glance
- Insignia 32-inch F20 Series HD smart TV: was
$169.99now $79.99 - Insignia 50-inch F50 Series 4K Fire TV:
was $299.99now $179.99 - Amazon 50-inch 4-Series 4K Fire TV: was
$399.99now $259.99 - Hisense 55-inch QD6 Series QLED 4K Fire TV: was
$379.99now $259.99 - LG 55-Inch C5 OLED TV:
was $1,799.99now $1,496.99 at Amazon - LG 65-inch C4 OLED TV: was
$2,699.99now $1,296.99 - Toshiba C350 75-inch 4K Fire TV:
was $649.99now $399.99
60-75 inch Prime Day TV deals
The LG C4 OLED is ranked number one in our best TV guide, and Amazon has the 65-inch model on sale for $1,296.99, thanks to a $1,400 discount. The LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.
Amazon has LG's highly rated 65-inch C3 OLED TV on sale for an incredible price of $1,196.9. While the LG C3 was released in 2023, it still features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.
A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an excellent option.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99.
Sony's all-new Bravia 8 OLED TV is the successor to the popular Bravia 8 model and offers improved brightness, an impressive picture, and an overall premium picture experience that Sony OLED TVs are known for. It's also an excellent TV for gamers, with exclusive features for PS5. Today's early Prime Day deal is a new record-low price and a fantastic buy if you're wanting one of the best Sony OLED TVs on the market.
50-59 inch Prime Day TV deals
If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 55-inch model down to $339.99, which is the lowest price we've seen this year.
The all-new LG C5 was just released in March of this year, and Amazon's early Prime Day sale has an impressive $300 discount, bringing the price down to a record low. You're getting the best picture possible thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and comprehensive smart platform with all-new AI features.
32-49 inch Prime Day TV deals
Amazon's cheapest early Prime Day TV deal is the 32-inch Insignia HD smart TV, now on sale for a record-low price of $69.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.
You can get the best-selling Insignia 43-inch 4K Fire TV for just $149.99 - an incredible price. The Insignia F30 Series features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.
Prime Day TV deals 2025: FAQs
When is Prime Day 2025?
The date for Amazon Prime Day 2025 has been announced and will take place from July 8 to July 11. Yes, that means instead of two days of Prime Day TV deals, Amazon has extended the sale to 96 hours.
This is the first time Amazon has extended its Prime Day sale to four days, meaning we'll have more deals than ever before.
What Prime Day TV deals can you expect?
Prime Day TV deals are always popular during Amazon's 48-hour sale, thanks to a wide range of displays on sale. You can find record-low prices on premium display, as well as massive discounts on budget TVs, with prices as low as $64.99.
The best Prime Day TV deals are from Amazon's own lineup of Fire TVs. You can expect best-ever prices on Amazon's 4 Series, Omni Series, Omni QLED, and Insignia's Fire TVs. These best-selling TVs offer incredible value, and you can expect new record-low prices during Amazon's two-day sale.
If you're waiting for Prime Day to buy an OLED or QLED display, Amazon's sale will also include impressive discounts from brands like LG, Samsung, and Sony. Some models to keep an eye on include Samsung's 2024 The Frame TV, LG's C3 and C4 OLED TVs, and Hisense's U8 Mini-LED 4K Smart TV.
Do you need a Prime membership to shop Amazon's sale?
The short answer is yes. Most TV deals during Amazon's Prime Day sale require an Amazon Prime membership. If you don't have a Prime membership, you can always sign up for a free 30-day trial.
After your free trial ends, a subscription costs $14.99 per month or $139 for a year. Prime member perks include free shipping, access to Prime Video, and exclusive sales, such as Amazon Prime Day.
Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery and access to other services such as Prime Video, Prime Music, Prime Gaming, and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.
How we choose the best Prime Day TV deals
It's our job to help you find the very best Prime Day TV deals, giving you a range of options so you can find the exact set you want at the lowest price possible. Most TVs aren't cheap, so we know that it's a big buying decision and we want to give you all the information before you make your buying decision. We're checking Amazon's site daily to update this page with all the latest offers, using price history and comparison tools to ensure the deal we've selected is a genuine bargain.
When you read about each deal, we'll let you know if the price is down to a record low or if we've seen a better offer. We'll also cross-check other retailers to ensure Amazon has the best price.
Most of the TV deals we find have also been reviewed here at TechRadar, so we're using our product expertise to help you find the right TV for you. We'll let you know if the TV has been ranked in our best TV buying guide and link reviews. If we haven't been hands-on with a product, we'll give you our expert opinion based on its specs, price, and industry knowledge.
You can see more of today's best TV deals, and if you're looking for a premium display, you can check our OLED TV deals guide.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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