More than 3/4 of UK web searches were on Google

Google 300 pound Gorilla

ComScore's latest internet usage figures show that more than three in every four searched conducted in the UK use Google search engines.

The staggering figure – which shows a 0.5 per cent change that pushed Google over the 75 per cent mark – show the disparity between the market leader and second place eBay, which holds a 5.5 per cent market share.

Others

Yahoo and Microsoft's search engines have 4.3 and 3.4 per cent respectively – the latter slightly up and the former slightly down on last month's figures, whilst AOL search has overtaken Facebook – largely due to the acquisition of Facebooks' social networking rival Bebo.

The figures – from June – also show 31 million UK internet users conducted at least one search and that a total of 3.9 billion search queries were made.

Google's dominance of search is far from a surprise - but the fact that their market share has grown further will be a major worry for the company's competitors.

Microsoft's open pursuit of Yahoo's search and advertising division shows that the major players are concerned that, unless a concerted push is made to win back a share of search, Google's dominance will continue to grow.