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Australia's EOFY sales are in full swing, with a plethora of deals to shop right now, and given they'll run all month, it's a good time to pick up those big-ticket items you've been holding out on. I'm handpicking the top offers — follow my live coverage of the EOFY sales to find all the best EOFY deals and discounts — from trusted retailers and brands.
• Find the best EOFY 2026 deals here
Whether you're after a new laptop, a camera, a TVs or an appliance, you'll find excellent options with good savings.
EOFY sales have been going on for a while, with some brands having kicked off early in May. Lenovo started it, followed by HP, then Samsung and Vodafone entered the fray before June 1. Now it's a full-on (virtual) shouting match for your attention, so be sure to shop around as you'll be able to price match at the very least, or even price beat if the retailer allows.
Be sure to hold on to your receipts though as any work-related purchase will be tax deductible in your FY 25/26 returns. If you are eligible for some money back from the government, then hey, more savings!
My team and I will be covering all the major EOFY sales live, so be sure to follow along, but below are not just a few of our top deals, but a curated list of trusted retailers to check out if you're after something specific.
If you're keen to shop along with my team and I, be sure to follow our live coverage of all the best EOFY sales and deals in 2026.
EOFY 2026 top retailers
- Amazon: big discounts on headphones, vacuums and more
- Appliance Online: save hundreds on kitchen and home appliances
- Breville: up to AU$1,000 off + extra 10% off with our unique codes
- Dyson: up to AU$651 off on vacuums, purifiers and hair tools
- HP: up to 50% off select laptops
- JB Hi-Fi: save over a grand on robovacs, TVs and more
- Kogan: huge discounts across TV, gaming and appliances
- Lenovo: up to 47% off select PCs and more
- Ninja Kitchen: up to 50% off kitchen appliances and cookware
- Optus: up to AU$800 off latest flagship phones
- Samsung: up to AU$637 off Galaxy devices
- Secretlab: extra AU$200 off with minimum spend
- SharkClean: up to 63% off select vacuums, spot cleaners and purifiers
- Ted's Cameras: save on cameras, lenses and photographic accessories
- Vodafone: up to AU$1,200 off on the iPhone 17 Pro
Best EOFY 2026 deals
EOFY sales 2026: All you need to know
When are the 2026 EOFY sales in Australia?
The EOFY sales in Australia officially run for the month of June. However, in previous years (we've been scoping out deals for longer than we care to remember) we've noticed many of Australia's top retailers dropping their deals early, usually towards the end of May.
The best EOFY deals will arrive in June though, and don’t expect to see all retailers coming out with month-long sales. However, some retailers' EOFY sales will run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.
Does Amazon Australia have an EOFY sale?
Not exactly. Amazon Australia hosts its a Mid-Year Sale every June, which is its answer to EOFY, but this is just a week-long event. There is no word yet if Amazon will host the sale again this year, but I don't see why not — it's kept to its regular sales calendar the last few years and I don't see why 2026 should be an exception.
Is EOFY better than Black Friday?
Yes and no. EOFY sales and Black Friday promotions both offer consumers the chance to take advantage of some big savings on a range of items, but they serve different buying requirements. While EOFY sales are available to all consumers in Australia, it's often used as the best time to make tax-deductible purchases, particularly for work-related items.
Black Friday can often see the biggest discounts of the year, as retailers look to shift stock in the lead-up to Christmas and the end of the calendar year.
Do EOFY sales continue after June 30?
Potentially, yes. While the official EOFY shopping period is from June 1 – June 30, some retailers have been known to keep their deals live for the first few days of July and sometimes longer. Note, however, the work-related items you purchase after June 30 won't be tax deductible with your FY25/26 returns, but you can redeem them in the following financial year.
EOFY 2026: What deals will there be?
It's always tricky knowing exactly what deals to expect during any sales period, but because we've been deal hunting for a long time, we can make some logical assumptions.
TVs: TVs are usually one of the big-ticket items to receive standout discounts during EOFY. It makes sense, especially here in Australia, as the new ranges from the big-name brands – think LG, Samsung, TCL et al. – are usually on sale by the time we hit June, after being announced at CES in January. That means the models they replace are always ripe for some hefty discounts. Why that becomes even more attractive is because, in 2025 especially, we saw some incredible new screens – many of which have made it onto our list of the best TVs in Australia – so while you wouldn't be getting a brand-new screen, you'll still walk away with a formidable set.
Headphones & audio: Another major product category that generally receives great EOFY discounts, the tax-time season is a fantastic time to snap up a new set of headphones or a Bluetooth speaker. We often see discounts on top-performing models from Bose, Sony, Sennheiser among many others throughout the year. However, it's EOFY that can often see the best discounts that often stretch into the hundreds of dollars.
Vacuum cleaners: We love a vacuum cleaner deal here at TechRadar, and during the EOFY sales, it's one of the first product categories we look out for. Dyson and Shark vacuum cleaners are among our favourites, but there's no denying that Dyson stick vacuums in particular can be expensive. That's why the Australian EOFY sales present a perfect opportunity to pick up a new model for less.
Coffee machines: Aussies love their coffee, but I think we can all agree that nobody really wants to pay crazy amounts every day. That's why having a coffee machine at home can earn its price tag in no time. Top-rated models from De'Longhi, Philips and Breville are always high on our wish list, and if they are on yours too, you can save extra on Breville machines thanks to our exclusive Breville coupon code.
Gaming: The Nintendo Switch 2 was released to much acclaim in 2025, but it's been pretty immune to discounts in the months since its launch. We'll be hoping for some tempting discounts during the EOFY sales this year, and since the PS5 is showing no signs of slowing down in popularity, that will be on our wish list too.
EOFY sales 2026: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item are important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.
3. Consider a different brand
You might have your heart set on an LG TV, but you might get better value out of a similar-specced Hisense or TCL. So be flexible, as that can save you even more money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
