The Sony A7 III, one of the best mirrorless cameras of all-time, is toying with us. Last week it dropped to a record-low price, only to rise again during Amazon Prime Day. But if you missed out on that earlier deal, we have good news – it's back. (Not in the UK? Scroll down for deals in your region).
In one of the later Amazon Prime Day deals we've seen, the Sony A7 III is now available again for only £1,450 (recently £1,699) at Amazon. That's cracking value for anyone who needs a powerful full-frame camera, and also beats the price we saw during Black Friday last year.
While the A7 III since been succeeded by the Sony A7 IV, that camera costs almost £1,000 more and most of its improvements are for video shooters. So if you're mainly a stills photographer and have been looking for a full-frame model with a wide range of lenses, this deal is a real corker.
It wasn't long ago that the Sony A7 III reigned at the top of our guide to the best cameras you can buy. The only reason it's no longer in the upper echelons of that list is because it was succeeded by the Sony A7 IV this year.
But while that successor is a brilliant camera for hybrid shooters who need one body for stills and video, the A7 III arguably offers better value for photographers. Our review called it "a brilliant camera that ticks a lot of boxes for many photographers", with Sony taking "some of the best bits from its flagship Alpha A9 and A7R III, and distilling them into a single camera that offers a fantastic mix of performance and image quality."
It may have launched back in 2018, but the A7 III camera was very much ahead of its time. You get a compact, tough body with five-axis image stabilization, uncropped 4K video and a 693-point AF system. The A7 III also benefits from a huge range of E-mount lenses, both from Sony and third-party manufacturers, which remains wider than rival systems from Canon and Nikon.
More mirrorless camera deals
No matter where you live, you'll find all the lowest prices on mirrorless cameras from around the web right here, with offers available in your region.
More Prime Day deals in the UK
- Amazon devices: up to 65% off Echo Dot and Fire TV Cube
- Adidas: 30% off some sportswear and trainers
- Apple: save up to £150 on iPads and Apple Watches
- Back to school: backpacks and stationery from £1.50
- Beauty: save on Rimmel, Revlon, Olay, and more top brands
- Coffee machines: starting at just £19 with up to 60% off
- Cheap Fire tablets: Amazon Fire tablets starting at £34.99
- Dental: 57% off Oral-B and Philips electric toothbrushes
- Fashion: 40% off Vans, Hugo Boss, Wrangler, and other brands
- Fire TV Stick: lowest price yet on all models
- Groceries: £10 off your first three grocery shops
- Grooming & hair care: 60% off Philips, Remmington shavers & straighteners
- Headphones: Sony and Bose headphones at lowest-ever prices
- Kindle: 25% off Kindle ereader bundles
- Laptops: 15% off Microsoft, Huawei, Acer, and Asus laptops
- Phones: Google Pixel 6 lowest ever price, OnePlus, Motorola
- PS5: Dualsense deals, plus savings on leading games
- Security: £180 off Ring Home Security bundles
- Smart home: £144 off Ring and Echo bundles
- Smartwatch: up to 50% off Garmin watches and trackers
- Tablets: 41% off Samsung, Lenovo, and Huawei tablets
- Tools: 49% off some Bosch tools and garden items
- TVs: 4K TVs starting at just £199 with half-price deals
- Vacuums: 35% off Shark cordless vacs
- Xbox: Xbox Series X in stock for £449
More Prime Day deals in the US
- Alexa devices: Fire TV Sticks from $12 and more
- Adidas: 50% off sneakers and sportswear
- Apple: Apple Watch 7 at cheapest price yet
- Back to school: backpacks and stationery discounts
- Cell phones: $100 off the Google Pixel 6
- College essentials: bedding, decor and cleaning sale
- Cooling: portable fans from $16.99
- Fashion: 66% off clothing, shoes and jewelry
- Groceries: up to 40% off coffee and food essentials
- Headphones: up to $125 off Sony headphones and earbuds
- Home: Levoit Air Purifier for $42.49
- Instant Pot: up to 29% off
- Kindle: up to 50% off ereader bundles
- Kitchen: up to $120 off blenders, coffee makers and more
- Laptops: $200 off 14-inch MacBook Pro
- Mattresses: $490 off Casper mattresses
- PS5: register for the next PS5 restock
- Security: Blink Home Security bundles from $44.99
- Smart home: Echo Show 5 smart display for $34.99
- Smartwatch: Amazon Halo View up to 55% off
- Speakers: JBL portable speakers from $29.95
- Storage: up to 39% off Samsung SSDs
- Tablets: Samsung Galaxy Tab S8 - save up to $120
- TVs: Smart TVs from $89
- Vacuums: save on Shark, iRobot and Bissell
