The new Sony A7 V upgrades impress, but the Sony A7 IV is an excellent value in this post-Cyber Monday deal

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Now just $1,998 / £1,549 – the A7 IV costs so much less than its fresh-faced successor

Sony A7 IV camera on a purple background with Cyber Monday text overlay
(Image credit: Sony)

The Sony A7 V was announced today, and we waxed lyrical about it in our A7 V in-depth review, awarding the full-frame mirrorless all-rounder a perfect 5 out of 5 rating. I have followed up on that review with a Sony A7 V vs Sony A7 IV article that highlights the key differences between the two cameras, should you like to find out more.

There's an extra layer to those comparisons now – the new low prices available for the older model in the wake of the A7 V's launch, and the slate of Cyber Monday camera deals. In fact, you can now grab the Sony A7 IV for $1,998 at Adorama (was $2,699) / Sony A7 IV for £1,549 at Amazon UK (was £2,399) – that's a record-low price in the UK, and the lowest price this year in the US.

With the new A7 V costing $2,899 / £2,799, those price drops bring the A7 IV to practically half the price of the latest model in the UK, and the best part of $1,000 cheaper in the US.

Today's best Sony A7 IV deals

Sony A7 IV
Low price for 2025
Sony A7 IV: was $2,699 now $1,998 at Adorama

In the wake of the new fifth-generation model, the A7 IV can be purchased for much, much less, and we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and stellar auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest price this year.

Price check: $1,998 at B&H Photo

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Sony A7 IV
Record-low price
Sony A7 IV: was £2,399 now £1,549 at Amazon

Unbeatable! £1,549 for the A7 IV, which includes a £150 voucher / cashback, is the best deal for the 33MP full-frame hybrid. Now we know the price of the new A7 V since it was launched today – and it's £2,799 – so that's quite the price gap!

Price check: £1,549 at Jessops

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The Sony A7 V camera

The Sony A7 V camera during our in-depth review (Image credit: Future/ Peter Fenech)

The Sony A7 IV was announced in November 2021, so it's around four years old now. And naturally, the Sony A7 V is a more complete camera in just about every regard, being so much fresher.

It has a newly developed, partially stacked 33MP sensor and a new Bionz XR 2 processor with an AI processing unit, which, combined, deliver a slew of performance improvements. I've unpacked these differences in greater depth in that Sony A7 V versus Sony A7 IV article.

Of course, the A7 V brings about the latest tech and is the more complete all-rounder camera, especially if you shoot a lot of video and action photography. However, if you mostly photograph less demanding subjects, such as landscape photography, then you might not notice as keen a difference between the two cameras as that price gap reflects – they both shoot 33MP stills after all.

For a certain user, the Sony A7 IV at the deal prices listed above is arguably the better option. And there's no doubt the Sony A7 IV is now an excellent value even against rival Canon and Nikon full-frame cameras in these post-Cyber Monday deals. Remember – Sony cameras like the A7 IV have an enviable selection of lenses, including affordable third-party options, so it's a fantastic system to adopt.

More Cyber Monday deals in the US

More Cyber Monday deals in the UK

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Timothy Coleman
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 


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