Alongside a picture of the Samsung Galaxy S is an empty phone chassis nestled on a satin backdrop with the words "EVOLUTION is FATE" (their capitals) emblazoned on a screen so bright it is bursting out of the handset.
More teasing is yet to come on 1 February, the site promises, with a full reveal set for Samsung's press conference at Mobile World Congress on 13 February.
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Some sources are speculating that the use of the word 'Evolution' on the microsite suggests that the handset will come with LTE (Long Term Evolution) connectivity which won't be amazing for UK users since we don't have the right networks for it yet - but that would be odd for a European launch where LTE is far from prevalent.
Either way, we'll be out in Barcelona to bring you the official news as it happens.