So after months of conjecture, we finally know. Apple's ridiculously big, ridiculously powerful 10th anniversary phone is called the iPhone X and it will be available to pre-order from October 27 with the on-sale date being November 3.
On this page, we'll tell you how much the iPhone X costs upfront, and how much contract deals are likely to set you back based on our expert knowledge and previous launches. It's probably best to sit down - the amount of £££s might make you feel a bit faint!
The iterative updates of the iPhone 7 and 7 Plus are also landing - called the iPhone 8 and 8 Plus. But it's the iPhone X that will be the massive departure from what we've been used to with the last few iPhone releases.
iPhone X price: how much it cost?
We're going to level with you straightaway. The iPhone X IS EXPENSIVE. Are you ready for this...the 64GB version will cost an astonishing £999 at the outset.
But look on the bright side...at least you'll get £1 change from the thousand pound spend on your new phone!
Go for the 256GB model instead if you still like to save catalogues of photos, songs and films to your phone, and you'll have to find £1,149 instead. At that price, now might be the time to get in to streaming...
When can I buy the iPhone X?
Unlike the new iPhone 8, you're going to have to wait a while before the iPhone X is on the shelves. It will be available on Friday November 3rd - so still almost two months away!
You can start placing pre-orders on October 27, so now is a good time to set a calendar alert for that. And ensure that you're kept in the loop by signing up for iPhone X notifications from Carphone Warehouse. You'll be emailed as soon as stocks become available, so you can make sure you don't miss out.
But with such a slender period between release date and November 24, don't expect too many Black Friday 2017 bargains.
TechRadar predicts the best iPhone X deal
Let's face it - only the super keen are going to part with £1,000 outright to get the iPhone X. A 24-month contract is the way that the majority will go, paying a wedge upfront and then more manageable monthly payments. Here's how we see the cheapest of those contracts looking:
iPhone X | £199 upfront | 2GB data | Unlimited minutes and texts | £49pm
You couldn't get the iPhone 7 Plus for any less than £45pm when it hit the shelves. At least one phone retailer will probably be able to get scrape together a tariff for less than £50 a month, but that will only drive up the handset cost. Fingers crossed we're being way too negative and the contract price for the iPhone X will be a lot less than this - but don't bank on it. Total cost over 24 months is £1375
We know...it doesn't make for pretty reading. But it's worth remembering that this will be the biggest, most powerful iPhone ever made.
Prices will of course head upwards if you need more than 2GB of data a month. You're probably looking at over £50pm for 5GB and somewhere towards £60 for data plans exceeding 15GB. On this basis, they'll plunge way over the £1,500 mark for the total you'll pay. We'll go and grab the smelling salts.
If you can afford to buy the phone upfront then you could look at teaming the iPhone X with one of our best SIM only deals. Pop the 4GB data £9 per month Three SIM in the Apple phone for example, and you could end up saving in excess of a hundred quid over the two years.