Tuesday, September 12 is the launch date for all three devices, reports the Wall Street Journal, citing people briefed on Apple's event plans.
This is the same date we've heard leaked once before, and now it comes from a more reliable source. It also mentions a possible venue launch: the new Apple Park campus.
But when is that iPhone 8 release date?
Of course, even if Apple launches three new iPhones, an LTE-equipped Apple Watch and a 4K Apple TV, not all of them may not all come out right away.
The iPhone 8, in particular, has been surrounded by delay rumors, with analysts predicting that the actual release date won't be until October or November.
However, as we've noted before, Apple's fiscal year ends on September 31, and with such a upbeat earnings forecast from execs, it's a strong hint that iPhone 8 could be here before the month is out.
We fully expect the iPhone 7S and iPhone 7S Plus at a cheaper price (or simply to replace the and price), while the iPhone 8 may come in at . After all, that's only slightly higher than the price at US$930 (£869, AU$1,499).