Apple's HomePod is trailing far behind its biggest rivals when it comes to the number of units shipped, according to new data from market research firm Strategy Analytics.
Apple shipped an estimated 600,000 HomePods in the first quarter of 2018, reports Strategy Analytics, netting 6% of smart speaker market share.
The Apple HomePod didn't go on sale until February 9, so it does have a disadvantage when it comes to time on sale.
It's important to note that Strategy Analytics is estimating shipments, not sales, so this isn't necessarily a reflection of how many HomePods were sent direct to consumers.
A few things working against Apple HomePod are its high price – $349 / £319 / AU$499 – and that you need an Apple Music subscription to make the experience worthwhile. It's a good speaker for Apple device users, but if you're outside of the iOS ecosystem, it's a very hard sell.
We'll see if Apple makes any adjustments to HomePod, including releasing a cheaper version, as the year goes on, but suffice it to say, the new numbers can't be music to its ears.
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