You think your World Cup TV setup is good? This custom 9.4.4-channel Dolby Atmos home theater was designed for sports, with a unique smart 'Football Mode' and powerful sound that's probably louder than a real stadium crowd
Well this has spoiled my World Cup viewing experience before it's even begun
While a lot of people will be considering a visual or audio upgrade to their home setup in time for the World Cup, which kicks off June 11, one football fan's setup is going to make your plans feel… inadequate. It's an elite home theater designed with sports in mind, and it's won two CEDIA awards.
The project is called the Buzzards Road Home Cinema, and it was developed and executed by IndigoZest and Cinema Luxe. It uses a Sony 4K projector, an acoustically transparent screen (where LCR speakers were positioned behind the screen), and a 9.4.4-channel Dolby Atmos sound system.
Driving the system is a Artcoustic CPH1000D digital amplifier, an Anthem MCA 325 v2 power amplifier, and an Anthem MRX 1140 v2 Dolby Atmos AV receiver.
For speakers, Artcoustic made up the majority of the speaker configuration. Artcoustic Spitfire A10 wall speakers, Artcoustic SL 2-1 three-way monitor speakers and Artcoustic SL Architect PAS SPL in-ceiling speakers were used. For subwoofers, there were two Artcoustic Spitfire Sub 3 and two Artcoustic Sub 2 units in use.
For pictures, a Sony 4K projector and a 145-inch Control4 Dragonfly Fixed Ultra AcoustiWeave Projection Screen acoustically transparent screen were installed.
Alongside this, a Kaleidescape Strato 4K UHD Movie Player was installed, a premium alternative to the best 4K Blu-ray players that we’ve used here at TechRadar and it’s legitimately the real deal.
This is a seriously immersive setup with plenty of power and you’ll often find Sony 4K projectors at the heart of a reference setup, like the one I saw at AWE’s headquarters back in 2024. But the AV equipment was only one part of this system.
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Football fan paradise
One element crucial to the whole concept was the use of the room for showing football games (particularly Newcastle United).
Paul Laventure, Client Director at IndigoZest, said “Big sporting events are ultimately about shared experience, and that sits at the heart of how these spaces are approached. The ‘perfect’ setup goes beyond just a large screen and great sound; it’s about creating an environment that brings people together effortlessly”.
This was taken into consideration for planning not only the layout of the seating, opting for a more sociable layout to the traditional home theater seating, but also for control. The room's owner wanted to able to switch easily between movie viewing and football, but not just in a boring regular setup.
The installers used Control4, a smart control system focused on multi-unit control from one platform, the add a one-button ‘Football Mode’. Using this not only switches to watching football in the home theater room, but the match is also broadcast around the wider property.
For an added bit of smart control magic, whenever someone calls to the house on its gate intercom, the content on the screen — including live broadcast matches — pauses to make sure “nothing was missed”.
A good-looking room
While cinephiles and home theater enthusiasts may not be too worried about the look of a room, Buzzards Road was designed to be a social space that also reflected the look of the rest of the property. This is where interior designer Sinead Kelly Herbert came in.
Working with the AV team, Herbert worked to implement the best fixtures to make the cinema room feel more welcoming. Bronze lighting fixtures were used, as well as a fiber-optic star ceiling, CNC-cut panelling and a stone-finished bar at the rear of the room.
Alongside this, all the speakers listed earlier, and the projector, are hidden so the room feels as comfortable as possible. The result? “Today, it’s the most-used room in the house — a social space, a sanctuary, and a statement in refined entertainment,” says Laventure.
With all these visual touches and the focus on a social environment for a great atmosphere for football, not to mention the Football Mode and exquisite-looking list of equipment, this sounds like the ultimate World Cup watch party place. Alas most of us will just have to settle for the best TVs and best soundbars.
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James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.
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