Amazon’s Ember Artline is its answer to Samsung’s Frame — with a focus on value and AI

While Samsung’s Frame TV — and now Frame Pro — inaugurated the category of a lifestyle TV that displays art, and does it to an exceptional degree with anti-reflection blocking coatings, there have since been other entries in the category.

Hisense offers its Canvas TV, which, for one, significantly lowers the cost of entry, and now Amazon, which has also been expanding its Fire TV lineup with QLED and Mini LED sets, is moving into lifestyle TVs.

Dubbed a “lifestyle TV for any room,” the Amazon Ember Artline looks a lot like a Samsung Frame or a Hisense Canvas TV, complete with a frame that snaps around the edges. The main difference, though, from the released images, is that the Ember Artline, like a Fire TV Omni, has a rectangular box on the bottom.

This piece helps to power Amazon’s Omnisense Technology, which enables an ambient experience for this Fire TV – meaning it can intelligently turn the TV on or off, and even change what’s being shown as it detects people entering the space.

Given Amazon's all-in commitment to Alexa+, at least in the United States and other supported countries, there are far-field microphones, and the AI-powered version of the ever-popular Amazon assistant will be functional here.

As far as picture quality goes, the Amazon Ember Artline is a 4K QLED TV with support for HDR10+ and Dolby Vision, and it’s finished with a matte coating to offer what we suspect will be a similar effect to that of Samsung’s The Frame and The Frame Pro – meaning it will block reflections on the screen and ultimately reduce glare. That’s especially important when it’s displaying artwork, as it helps keep the effect believable. We’ll definitely want to test this out, but Amazon also says the Ember Artline is just 1.5 inches thick, making it quite thin.

Out of the box, you’ll be able to pick from over 2,000 pieces of art to display on the Ember Artline, but you can also connect it to Amazon Photos to easily expand that number with your own images. Amazon has also built a new AI feature in which you’ll take and upload four photos of where the Ember Artline is being hung, allowing it to analyze the space and then recommend photos or artwork that will work best with the existing designs in your home.

To complete the effect that the Ember Artline is a work of art, Amazon will offer 10 different styles of frame that attach around the TV. Those include Ash, Black Oak, Midnight Blue, Fig, Matte White, Teak, Walnut, Pale Gold, Silver, and Graphite, and the frame will be included with the purchase of the TV – a major difference compared to The Frame and The Frame Pro.

Amazon’s Ember Artline will launch in the United States, the UK, Canada, and Germany in the spring of 2026, starting at $899.99 (about £670) for the 55-inch model, with a 65-inch model also set to launch at an unannounced price. That’s significantly fewer sizes than the Frame or the Canvas TV, but this is an interesting first step for Amazon, and one that aims to differentiate on value when it comes to cost by including the frame for the Ember Artline.

They’re not alone in the AI TV space, though, with Samsung already announcing at CES 2026 that, in addition to its own AI and LLMs on its TVs, it will also support Copilot and Perplexity. Suffice to say, we’re eager to go hands-on with Amazon’s new Ember Artline Fire TV and will do just as soon as we can.

We'll also need to see how Samsung prices its 2026 Frame TV lineup, but right now a 55-inch Frame TV has a list price of $999, so Amazon is undercutting that by $100 if this pricing sticks.

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