One of the best OLED TVs you can buy drops to an unbelievable price for March Madness

Samsung OLED TV S90C on blue green background with price cut sign
(Image credit: Future)

It's March Madness month, which means retailers are offering some eye-watering TV deals, allowing you to upgrade your display for less. Today's best offer is on Samsung's stunning but hard-to-find S90C OLED TV. Walmart has the 55-inch model on sale for $999 (originally $2,499), thanks to a massive $1,500 discount. That's a record-low price and an incredible deal on one of the best OLED TVs you can buy.

Shop more TV deals at Walmart

Released in 2023, the OLED display was ranked as our best TV last year and awarded five stars in our Samsung S90C review, praising its gorgeous picture, excellent gaming features, and fantastic value for money.

While it's not as bright as the flagship S95C, the OLED display still delivers an exceptional picture with vibrant colors and spectacular contrast. You also get an impressive sound system, Samsung's Tizen operating system, and a paper-thin design, resulting in the ultimate home-cinema setup.

Because Samsung's S90C OLED is an older model, most retailers no longer carry the TV. Walmart's deal allows you to buy a gorgeous, feature-rich OLED display on sale for its lowest-ever price, and it might be your last chance before it's gone for good.

March Madness TV deal: Samsung S90C OLED TV

Samsung 55-inch S90C Smart 4K OLED TV
Samsung 55-inch S90C Smart 4K OLED TV: was $2,499 now $999 at Walmart

The Samsung S90C OLED was TechRadar's best-rated TV last year, and Walmart still has the display in stock and on sale for an incredible $999. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price – especially with today's $1,500 price cut.

Below, shop more of today's best TV deals, including March Madness discounts from Best Buy, Amazon, and Samsung.

More of today's best TV deals

Samsung 42-inch S90D OLED TV
Samsung 42-inch S90D OLED TV: was $1,399.99 now $999.99 at Samsung

If you want a smaller display, Samsung's 42-inch S90D OLED TV is on sale for $999.99. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model on sale for $599.99 - just $50 shy of the record-low price. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade.

Samsung 55-inch Q60D 4K QLED TV
Samsung 55-inch Q60D 4K QLED TV: was $999.90 now $529.99 at Samsung

Thanks to its premium features and affordable price tag, Samsung's Q60D QLED TV has been a popular model here at TechRadar. The Q60D features 4K and Quantum HDR Smart technology with Motion Xcelerator, resulting in bright colors and realistic images. Its slim design also means it looks great in any living room. You can find the 55-inch model at its lowest price ever.

Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,499.99 now $899.99 at Samsung

If you've been eyeing Samsung's gorgeous The Frame QLED TV, the retailer has a $600 discount on the 55-inch model and a free customizable bezel. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. The display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

LG  C3 65-inch OLED TV (2023)
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,396.99 at Amazon

LG's highly rated 65-inch C3 OLED TV is on sale for an incredible price of $1,396.9. That's a whopping $1,100 discount and $200 more than the record-low price we briefly saw on Black Friday. The stunning OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,499.99 at Best Buy

Upgrading to a premium display for the big tournament? You can't get much better than LG's stunning 65-inch C4 OLED TV for $1,499.99. That's a $1,200 discount and only $100 more than the record-low price. Ranked number one in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Samsung DU6950 75-inch 4K TV
Samsung DU6950 75-inch 4K TV: was $549.99 now $529.99 at Best Buy

The Samsung DU6950 75-inch 4K TV has all the essentials you need like 4K Ultra HD support for a top-quality picture, Motion Xcelerator for a smooth viewing experience and HDR for superior colors. From a reputable brand like Samsung, it’s also better quality than cheaper models – especially at this already pretty lost cost considering the screen size. It also has Q-Symphony support if you have a relevant soundbar from Samsung for better quality sound.

Sony Bravia 8 77-inch OLED 4K TV
Sony Bravia 8 77-inch OLED 4K TV: was $3,199.99 now $2,499.99 at Best Buy

This 77-inch Sony Bravia 8 is on sale for $2,399.99, thanks to a $700 discount. As one of the best TVs for sound, it's an ideal choice if you want stellar sound without paying extra for a soundbar. Its OLED screen might not be the brightest of them all, but it still manages to rival the picture quality of its competitors using its brightness-boosting Bravia XP Processor. Thanks to the two HDMI ports (out of four total) that support 4K/120 Hz gaming, you can even use it with your gaming console.

See more of today's best TV deals and if you're interested in a premium display, you can visit our OLED TV deals guide. You can also check out today's best Samsung promo codes for additional savings.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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