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Subscription headphones are now a thing

Nuraphone
Image credit: TechRadar

Melbourne-based headphone designer Nura exploded onto the scene with a successful Kickstarter campaign back in 2016, and since then, the revolutionary Nuraphone cans have been making a splash in the world of wireless headphones.

Today, the company has announced a new service – NuraNow – that allows customers to pay a monthly fee in order to try out the brand’s flagship Nuraphone product (which would otherwise cost $399/£349/AU$499), alongside any other future release that Nura may be cooking up.

For those unfamiliar, the Nuraphone features a hybrid in-ear/over-ear design and offers wireless, noise-canceling audio with a neat twist – the music is tailored to each user’s ears via an automatically-generated sound profile.

What will it cost?

Plans start from $9 (£9, AU$10) per month with no lock-in contract, so you can cancel at any time with relatively little loss, depending on which plan you choose. The three options available are:

  • $9 (£9, AU$10) per month, with a $100 (£80, AU$130) up-front fee
  • $12 (£12, AU$15) per month, with a $30 (£30, AU$45) up-front fee
  • $15 (£14, AU$18) per month, with no up-front fee

Alongside the Nuraphone itself, all plans come with the full range of benefits, including a new Nura device every 24 months, exclusive tickets and offers to associated gigs, an analog (3.5mm) headphone cable, chances to win music and merch, and a warranty for the life of the subscription. 

If you cancel your membership within the first 30 days, the NuraNow site suggests “the member may be eligible for a refund of the up-front fee” as well, although you'll have to ship the Nuraphones back at your own cost, along with any other devices obtained through the program.

Harry Domanski
Harry is an Australian Journalist for TechRadar with an ear to the ground for future tech, and the other in front of a vintage amplifier. He likes stories told in charming ways, and content consumed through massive screens. He also likes to get his hands dirty with the ethics of the tech.