Roku streaming stick owners just got 36 new live channels for free

Matt Lucas, Prue Leith, Paul Hollywood and Noel Fielding in The Great British Baking Show
(Image credit: Channel 4)

The holidays are just around the corner, and the good folks over at Roku are clearly getting into the giving spirit. 

The streaming company has seen fit to add a whopping 36 new live channels to The Roku Channel completely free of charge, marking the service’s biggest overhaul since its launch in 2017. 

Among the new ad-supported entertainment options (available to anyone with a Roku account, don't forget) are two AMC channels, several cooking channels, a PGA Tour channel and a channel dedicated to the wildly popular British reality import The Great British Baking Show.

The latter, in particular, is a big get for Roku. Not only will the new channel play host to the US debut of seasons 1 and 2 of The Great British Baking Show, but it’ll also make the series’ various spin-offs – including Celebrity Baking Show, Baking Show: An Extra Slice, Paul Hollywood Bread, Mary Berry Cooks, Chronicles of Nadia and Liam Bakes – available to watch for the first time in overseas markets.

The launch of Roku’s baking-exclusive channel comes just a few months after the company announced plans to produce a new season of The Great American Baking Show, which originally aired on ABC. A holiday-themed celebrity episode of the series is heading to The Roku Channel on December 2, too.

In other words, The Roku Channel now looks to be the best place to enjoy the world’s ever-growing suite of baking-related entertainment (if you live in the US, anyway).

Baking not your thing? Fear not. In addition to those 35 other new channels, The Roku Channel was the beneficiary of 27 new on-demand, ad-supported movies – including War of the Worlds, Chicken Run, Vice and Wall Street – on November 15. You can check out the full list of additions on Roku’s website

If you haven’t boarded the Roku hype train just yet and are looking for a more affordable alternative to the best streaming services in 2022, read up on how the best Roku streaming devices compare. And if you see a product you like, head over to our roundup of the best Roku deals to grab one of today’s best bargains.

Axel Metz
Phones Editor

Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.  Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.