Pixel 10 launch live – last-minute rumors ahead of today's Made by Google event
Get ready for new Pixel phones, a new Pixel Watch, and more
The next Made by Google event, where the search giant shows off its latest hardware, will take place today (August 20) at 10pm PT / 1pm ET and 6pm UK time, and 3am on August 21 in Australia.
At the showcase, we expect announcements of the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold, Pixel Watch 4 and the Pixel Buds 2a, going by the rumors and tidbits of information we've seen. And that should mean a bumper product refresh for Google, and very likely a whole lot of artificial intelligence features added into the mix, as the search giant builds out its consumer-grade AI tools.
So let's get into it: below I'll go over all the rumors and last-minute news so far, along with what we expect, and once the showcase kicks off, TechRadar will be live reporting on the event.
What you need to know
- Expect to see the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and Pixel 10 Pro Fold
- We reckon we'll see the reveal of the Google Pixel Watch 4, complete with new AI features
- And expect the Google Pixel Buds 2a, with improved audio and more AI
- Jimmy Fallon will host the Mady By Google event
- 5 ways the Google Pixel 10 Pro can get ahead of the iPhone 17 Pro and Galaxy S26 Ultra
- If Google wants the Pixel 10 to beat the iPhone 17, I think it should bring back its best-ever feature
- The Google Pixel 10 could have the iPhone 17 beat even before Apple’s phone arrives – here’s how
- The Google Pixel 9 Pro was our Phone of the Year in 2024, but I can't see the Pixel 10 Pro repeating the feat in 2025 – here’s why
- Here's how the Google Pixel 10 Pro's new look might test my loyalty to Apple
How to watch the Made by Google event
Simply check out the embedded YouTube video below. If you can't watch the event live, do check back with TechRadar, as we'll bring you all our first impressions and reactions from the Made by Google showcase.
I expect boosts in the sensor and performance capabilities on the Pixel Watch 4 could make it a lot more appealing than its rumored design might tip.
The same can be said for the Google Pixel Watch 4 which looks a lot like its predecessors.
Not a bad thing in my opinion as I've always like the design of Google's smartwatch, But I do hope its got snappier performance and a host of AI features to make it feel like an 'AI smartwatch'.
One rumor did hint at the standard Google Pixel 10 going for a triple rear-camera system, adding a telephoto snapper into the mix. I've already written how I'd be a fan of that and how it could tackle the looming phone threat of the iPhone 17.
But I'm not really all that convince Google will do that, especially given the price leaks, which would suggest Google will still keep the telephoto camera for the Pro Pixels.
Don't expect major hardware changes
As I've mentioned before, a lot of the rumors and claimed leaks so far have all pointed at the Pixel 10 lineup being a minor evolution on its predecessors, rather than bringing in any dramatic upgrades.
For me, that's kinda fine, as the Pixel 9 phones are so good, I don't think I'd appreciate Google messing with a winning formula quite yet.
In fact, I've already touted how I think the Pixel 10 needs to bring more AI stuff to the table to keep at the top of the AI phones pile.
To quote myself: "with the Samsung Galaxy S25 and Galaxy Z Fold 7 landing with improved AI features, and Apple Intelligence starting to get up to speed and offer a solid suite of features on compatible iPhones, as well as some synchronicity with Macs, Google’s AI phone crown could be up for grabs.
"So I feel that for Google to keep ahead and continue to blaze a trail for practical, and hopefully safe, consumer use, it'll need to bring more to the table with the Pixel 10."
Some people might baulk at the idea of paying iPhone 16 Pro and Galaxy S25 Plus prices for phones with Tensor chips in them. But I feel AI performance, rather than raw silicon horsepower, will be the key to these Pixel phones.
The standard Pixel 10 seems to be missing from that price leak, but we expect it to come in around the same price as the Google Pixel 9.
And overall, those prices look reasonable for a flagship range of phones.
But there's more too, with serial tipster Evan Blass seemingly leaking the pricing for all the Pixel devices we expect to see.
Pricing. The Buds 2a slot in at $129. Enjoy the launch tomorrow, especially those planning to buy. pic.twitter.com/ZSKwq52LDMAugust 20, 2025
A big last-minute leak!
We've just got another last-minute Pixel 10 leak, with it pointing towards an eSIM only approach by Google for its new phones, and new AI features tipped.
And a promo clip has been shared too.
Bonjour, Pixel 10 pic.twitter.com/KYvJPYpbN8August 19, 2025
I'm not sure what secret Jimmy could be referring to... maybe it'll be some new AI tool or assistant, or maybe something to do with mixed reality. So far there have been scant rumors on any big surprises from the Google event.
One thing that's will be new, is the Made by Google event will be hosted by TV's Jimmy Fallon, which is unusual for Google as it tends to use its own executives and marketing folks to spearhead the showcases.
Check out the teaser video below...

Going by a rather last-minute rumor, it looks like magnetic accessories will be a big part of the Pixel 10 lineup, with an Apple MagSafe-style system facilitating a magnetic charging stand for the phones.
I currently use a Pixel Stand from 2021 to charge my phones that support wireless charging, so an upgrade here would be much appreciated, especially if it enables a wider range of accessories ot be used with the new Pixel phones.
Expect to see four new Pixel phones today: the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold. This will be a refresh of the whole main Google Pixel phone lineup.
Don't expect any drastic design changes, at least going by the rumors, but I do expect to see new Tensor chips, perhaps some improvements on the camera side such as new sensors, and a big injection of AI software upgrades.
If all the rumors I've seen so far prove to be true, then we could be looking at a big showcase for Google later on today, with new phones, a new Pixel Watch and new earbuds.
And I'll buy a hat and eat it if Google doesn't spend a good amount of time discussing what it's been doing on the AI side for its Pixel devices.
Good morning. Managing Editor of Mobile Computing Roland Moore-Colyer here to take you through the run up to the Made by Google event.