This aligns with a prior rumor suggesting the event will happen in June, which is earlier than the usual July window for Amazon Prime Day. Of course, any mid-2021 date would be earlier than Amazon Prime Day 2020, which kept getting pushed back due to pandemic conditions until it was finally held in October 2020 – which was right before Black Friday.
The confirmation for Amazon Prime Day 2021 in June came from Amazon CFO Brian Olsavsky during the earnings call, who noted that the event was being held earlier out of concern for transportation slowdowns in July and potential impact of the Olympics in Q3 2021, according to CNET.
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David is now a mobile reporter at Cnet. Formerly Mobile Editor, US for TechRadar, he covered phones, tablets, and wearables. He still thinks the iPhone 4 is the best-looking smartphone ever made. He's most interested in technology, gaming and culture – and where they overlap and change our lives. His current beat explores how our on-the-go existence is affected by new gadgets, carrier coverage expansions, and corporate strategy shifts.