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Early Prime Day deals are live - I've hand-picked the 29 best that I'd buy right now

Amazon Prime Day is coming... and you can shop early deals starting today

Early Amazon Prime Day deals 2025

It's official. Amazon's 2025 Prime Day sale will take place from July 8 to 11, and with the announcement, the retailer has also revealed early deals that you can shop for right now. That's right, instead of having to wait for July 8, the retailer has early Prime Day deals available starting today

Shop Amazon's full early sale

As TechRadar's resident Prime Day expert (I've covered the sale as a deals editor for seven years), I've gone through today's early offers and hand-picked the 29 best. I've selected highly-rated products and best-sellers from previous Prime Day sales, including Amazon smart home gadgets, vacuums, TVs, Apple devices, and home appliances. All of today's early Prime Day deals listed below offer impressive discounts and excellent value, which is why I recommend buying them now.

Below, I've listed Amazon's most popular sale categories if you want to jump straight to the site, followed by my pick of today's 15 best offers. I'll also be live-blogging Amazon's best early deals throughout the day, highlighting why I selected each item and breaking down everything else you need to know about this year's 2025 Amazon Prime Day sale.

Amazon early Prime Day deals - quick links

The 29 best early Prime Day deals

Ring Battery Doorbell
Ring Battery Doorbell: was $99.95 now $49.99 at Amazon

I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today's early Prime Day deal from Amazon is a record-low price.

Kasa  Smart Light Bulb
Kasa Smart Light Bulb: was $16.99 now $8.49 at Amazon

Amazon's cheapest early Prime Day deal is the best-selling Kasa Smart Light Bulb for just $8.49, making it a must-buy. The dimmable light bulb can be controlled from anywhere via the Kasa app, and it works with Amazon Alexa and Google Assistant, allowing you to use your voice to control your lights.

Kasa Smart Plug Ultra Mini
Kasa Smart Plug Ultra Mini: was $19.99 now $18.49 at Amazon

Grab the handy Alexa-enabled Kasa Smart Plug two-pack for just $18 - a must-have for this price. The smart plug allows you to add voice control to any outlet, so you can turn on and off lights and appliances completely hands-free or with the compatible Kasa app.

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was $39.99 now $19.99 at Amazon

Get a cheap streaming device with Amazon's standard Fire TV Stick on sale for just $20 at the retailer today. In our Fire TV Stick review, we found that the original version offered a cost-effective way to add essential smart features to your TV, including access to HD streaming apps, Alexa voice controls, and the ability to control other smart home devices.

Amazon Fire TV Stick 4K
Amazon Fire TV Stick 4K: was $49.99 now $29 at Amazon

The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.

Apple AirTag
Apple AirTag: was $29 now $24.99 at Amazon

The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $24 ahead of Prime Day. If you tend to misplace your keys or wallet or want to track your luggage, just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.

You can also buy an Apple AirTag four-pack for $74.99

Fullstar Vegetable Chopper
Fullstar Vegetable Chopper: was $39.99 now $26.97 at Amazon

The Fullstar vegetable chopper has over 100,000 positive reviews on Amazon and is always a customer favorite at past Prime Day sales. For just $26.97, you get four interchangeable blades, allowing you to chop, julienne, and slice your favorite veggies in a flash.

Keurig K-Express Pod Coffee Maker
Keurig K-Express Pod Coffee Maker: was $99.99 now $79.99 at Amazon

The Keurig K-Express is a cheap, convenient coffee maker that can quickly brew coffee using your favorite K-Cup Pods. It can brew 8, 10, and 12oz cups depending on your preference. The 42oz reservoir holds enough water to brew up to 5 8oz cups per refill. Today's early Prime Day deal shaves $20 off the retail price.

Apple AirPods 4
Apple AirPods 4: was $129 now $99 at Amazon

One of my favorite early Prime Day deals is Apple's all-new AirPods 4 on sale for $99 - the lowest price we've ever seen. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Blink Outdoor Security Camera
Blink Outdoor Security Camera: was $259.99 now $99.99 at Amazon

The 4th generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's early Prime Day deal is a massive 62% discount and a record-low price.

Ninja Crispi Air Fryer
Ninja Crispi Air Fryer: was $179.99 now $159.99 at Amazon

The Ninja Crispi Air Fryer is now $20 off, marking its lowest price yet. It features four cooking modes, including Max Crisp, Bake, Air Fry, and Recrisp. The Ninja Crispi comes with 4-qt and 6-cup TempWare glass containers with heat-safe feet that protect the glass from cracking while cooking and also the surfaces you're cooking on.

Shark Navigator Lift-Away Upright Vacuum
Shark Navigator Lift-Away Upright Vacuum: was $199.99 now $179.99 at Amazon

Home appliances are a hot category on Prime Day, and last year, the Shark Navigator was a top seller. The upright vacuum works on both carpet and hard floors, featuring lift-away technology that allows you to easily clean hard-to-reach areas by simply lifting the pod.

Tineco   iFLOOR 3 Breeze Complete Wet Dry Vacuum
Tineco iFLOOR 3 Breeze Complete Wet Dry Vacuum: was $280.99 now $199.90 at Amazon

Tineco vacuums are another Prime Day favorite, and Amazon has the top-rated iFloor 3 cordless wet-dry vacuum combo on sale for $199.90. The Tineco vacuums and washes hard floors in one step, handling both wet and dry messes in a single sweep.

Apple Watch Series 10
Apple Watch Series 10: was $399 now $299 at Amazon

Another impressive early Prime Day Apple deal is the top-selling Apple Watch Series 10 for a record-low price of $299. The smartwatch features upgrades such as Apple's new S10 chipset, sleep apnea detection, a depth gauge, and a new design with the most advanced display.

Samsung Galaxy Watch 7
Samsung Galaxy Watch 7: was $329.99 now $229.99 at Amazon

One of our favorite Android smartwatches at the moment, we rate the Galaxy Watch 7 for its health and fitness tracking and beautiful AMOLED display. Today's discount at Amazon brings a massive $100 upfront discount on the slightly larger 44mm size, which is a fantastic deal for one of the better smartwatches you can buy right now.

Apple iPad 10.9 (2025)
Apple iPad 10.9 (2025): was $349 now $299 at Amazon

Amazon isn't done with Apple deals - the retailer has the latest entry-level iPad, now available at its lowest price yet. While this particular model is outwardly extremely similar to the previous iteration, it features the powerful A16 chipset, making it a great choice for everyday browsing, shopping, and watching content.

Shark AI Ultra Robot Vacuum
Shark AI Ultra Robot Vacuum: was $549.99 now $329.99 at Amazon

If you're in the market for a robot vacuum, Amazon's early sale has the top-rated Shark AI Ultra on sale for $329.99, thanks to today's 40% discount.. The robot vacuum features deep cleaning thanks to the precision grid, which takes multiple passes over dirt and debris, and a self-emptying base for up to 30 days.

Dyson V8 Plus Cordless Vacuum
Dyson V8 Plus Cordless Vacuum: was $469.99 now $349.99 at Amazon

Dyson vacuums are consistently best sellers during holiday sales, such as Prime Day, and Amazon has a $120 discount on the highly rated V8 Plus model. Perfect for pet owners, it features powerful suction that works across hardwood floors and carpets and can transform into a handheld vac for quick and convenient clean-ups.

Apple MacBook Air 13-inch (2024)
Apple MacBook Air 13-inch (2024): was $1,199 now $1,049 at Amazon

Processor: Apple M4
RAM:
16GB
Storage:
512GB

If you're looking for a powerful MacBook, here's a $150 discount on the upgraded 512GB MacBook Air, which brings the price down to a record low. We're not a huge fan of the massive surcharge Apple wants for a storage upgrade, but this is likely to be the lowest price we'll see for a while on this configuration.

Samsung Galaxy S25 Plus
Samsung Galaxy S25 Plus: was $999 now $799 at Amazon

The excellent Samsung Galaxy S25 Plus has just hit a brand new record-low price at Amazon. With a powerful chipset, excellent camera array, and expansive 6.7-inch display, the Galaxy S25 is a great all-rounder for most people. With this price cut, it's arguably one of the best value flagships on the market, too. Check out our Samsung Galaxy S25 Plus review for an in-depth overview of this device.

Canon EOS R6 Mark II
Canon EOS R6 Mark II: was $1,999 now $1,799 at Amazon

This sub-$2,000 deal for the EOS R6 Mark II is a record-equalling low price for one of the best mirrorless hybrid cameras of 2023. Our Canon EOS R6 II review awarded this excellent model an impressive four and a half stars out of five, praising its autofocus, ISO handling, and burst shooting, so it's an easy recommendation with this deal at Amazon.

GoPro Hero 13 Black
GoPro Hero 13 Black: was $429.99 now $329 at Amazon

Save $100 on the latest Hero Black action camera from GoPro. Despite dropping to under $300 at the end of last year, this is the next best price it's ever been. Given that it's a limited-time deal, we recommend moving quickly if you're looking to up your game and capture breathtaking shots like never before.

Insignia 42-inch F20 Series HD smart TV
Insignia 42-inch F20 Series HD smart TV: was $179.99 now $119.99 at Amazon

Amazon's cheapest early Prime Day TV deal is the 42-inch Insignia HD smart TV, now on sale for a record-low price of $119.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

LG  42-inch C4 OLED 4K TV
LG 42-inch C4 OLED 4K TV: was $866.99 now $699.99 at Amazon

The LG C4 OLED is ranked number one in our best TV guide, and Amazon has the 42-inch model on sale for its lowest price yet. The LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia.

Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $179.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Amazon 50-inch 4-Series 4K Fire TV
Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

Roku  65-inch Select Series 4K Smart TV
Roku 65-inch Select Series 4K Smart TV: was $449.99 now $399.99 at Amazon

If you're looking for a larger budget display, Amazon has Roku's 65-inch 4K smart TV on sale for just $399.99—an incredible price. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

Toshiba C350 75-inch 4K Fire TV
Toshiba C350 75-inch 4K Fire TV: was $649.99 now $399.99 at Amazon

A 75-inch 4K smart TV for under $400 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a large display, this is an excellent option.

Amazon 75-inch Fire TV Omni Series 4K TV
Amazon 75-inch Fire TV Omni Series 4K TV: was $839.99 now $569.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's deal brings the 75-inch model down to $569.99, which is a new record-low price.

Deals selected by
Mackenzie Frazier
Deals selected by
Mackenzie Frazier

I'm TechRadar's lead for US deals and TV discounts, and I've been doing this for the last seven years. I have a lot more experience than that, though – I've worked in ecommerce for 11 years. No one has combed through more deals than I, I promise you.

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10.9 iPad

(Image credit: Future)

I've been highly impressed with Amazon's Apple deals, including the all-new 10.9-inch iPad on sale for its lowest price yet.

While this particular model is outwardly extremely similar to the previous iteration, it features the powerful A16 chipset, making it a great choice for everyday browsing, shopping, and watching content.

Apple iPad 10.9 (2025): was $349 now $299 at Amazon

Apple AirTag deal hero image

(Image credit: Future / Apple)

The best-selling tech gadget on Amazon is Apple's handy AirTag. If you tend to misplace your keys or wallet or want to track your luggage, you can just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item- genius.

Today's early Prime Day deal takes the AirTag price down to only $24.99.

Apple AirTag: was $29 now $24.99 at Amazon

Ninja Crispi Air Fryer in sage with containers on pink background with TechRadar price cut sign

(Image credit: Future)

Okay, we've highlighted today's best tech deals, now let's switch gears to best-selling appliances. The Ninja Crispi is a portable and easy-to-store air fryer, and it's on sale for its lowest price yet at Amazon.

The Ninja Crispi's biggest draw is its all-in-one system. It comes with 4-qt and 6-cup TempWare glass containers, allowing you to use it for everything from a large batch of chicken wings to a single serving.

Ninja Crispi Air Fryer: was $179.99 now $159.99 at Amazon

Insignia Fire TV

(Image credit: Future)

Need a cheap TV? Insignia's 50-inch F50 Series 4K Fire TV is on sale for only $179.99, which is a new record-low price and an incredible deal for a mid-size 4K TV.

The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Insignia 50-inch F50 Series 4K Fire TV: was $299.99 now $179.99 at Amazon

Ring Battery Doorbell on yellow radar background with price cut sign

(Image credit: Future)

The Ring Battery Doorbell comes with a heavy recommendation today - and a heavy discount, for that matter. Now available with a battery for easy installation, this smart security cam allows you to see, hear, and speak to anyone from your phone or computer.

Ring Battery Doorbell: was $99.95 now $49.99 at Amazon

The Apple Watch Series 10 on a purple background with text saying Lowest Price.

(Image credit: Future)

The latest Apple Watch model is available with an excellent $100 saving at Amazon today, offering a deal that matches the previous record-low. While some may prefer to go for the more stripped-out (and cheaper) SE model, we still think the Series 10 is an amazing choice for most people. Not only do you get the latest S10 chipset, but you also get some great new features like sleep apnea detection, a depth gauge, and a new design with the most advanced display yet.

Apple Watch Series 10: was $399 now $299 at Amazon

Samsung Galaxy S25 in mint green on green background with price cut text overlay

(Image credit: Future)

My favorite phone deal in today's sale ahead of Prime Day has to be the Galaxy S25 Plus, which is currently on sale for just $799. That's a full 20% off the latest device from Samsung, which features an excellent chipset, camera, and gorgeous 6.7-inch AMOLED display.

Samsung Galaxy S25 Plus: was $999.99 now $799.99 at Amazon

AirPods 4 deal

(Image credit: Future)

My favorite early Prime Day is Apple's best-selling AirPods 4 on sale for a record-low price of $99. That's not only the lowest price we've seen, but it's also the cheapest Apple earbuds you can buy.

The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalized spatial audio and voice isolation. You're also getting a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Apple AirPods 4: was $129 now $99 at Amazon

LG C4 OLED TV

(Image credit: Future)

The LG C4 OLED TV is a best-seller here at TechRadar and highly thought of. It's ranked as our best TV and our best OLED TV, thanks to its exceptional picture, impressive gaming features, and reasonable price.

Amazon's early Prime Day deals has dropped the 42-inch model to its lowest price yet - just $699.99. It's an incredible price for a stunning OLED display.

LG 42-inch C4 OLED TV: was $866.99 now $699.99 at Amazon

Prime Day 2025 will be a four day event

Amazon Prime Day 2025 dates on a branded blue Amazon background

(Image credit: Amazon)

Amazon has just officially announced that Prime Day 2025 will be a four-day event for the first time ever. Usually, Prime Day events run over two days, so it's a pretty significant change overall. On the plus side, it gives shoppers more time to browse, but it does also mean that you'll be hanging around at the retailer on the off-chance another deal drops.

Welcome to today's live coverage of everything Amazon Prime Day. The retailer officially announced the dates, July 8 to 11, and while the July start date was expected, Amazon's Prime Day sale is no longer a 48-hour event. Amazon's 2025 event will now take place over four days, offering four days of deals.

While we wait for the July date, Amazon has released early Prime Day deals with its announcement. I've reviewed all the early offers, and I'll be sharing my top picks for TVs, vacuums, smart home gadgets, tablets, AirPods, and more.

Keep in mind that while Amazon's official Prime Day requires a Prime membership, today's deals are for everyone. Happy shopping.