From Prime Day Apple Watch deals to record discounts on Garmins, these are the 24 smartwatch deals you need to see right now

Google Pixel Watch 4, Amazfit Active 2, Samsung Galaxy Watch 8 Classic, Apple Watch Ultra 3 on an AI-generated coffee table
(Image credit: Samsung, Apple, Amazfit, Google edited by Gemini)

Amazon Prime Day is the perfect time to find yourself a new smartwatch. But while most people use the word 'smartwatch' in a very general sense, there is a massive variety in the category, and the right smartwatch has to fit your lifestyle and budget.

Do you want something that could pass convincingly for an analog watch that can also field notifications and make calls, or do you want a rugged trail companion that'll withstand everything from seawater to rock-scrambling? A cheap fitness tracker or a super-premium specialist golf watch?

Below are 24 deals on every kind of smartwatch, mainly from Amazon but here and there from other sites running anti-Prime Day sales, for you to peruse this week. It's likely the wearable you're looking for is here, whether you want a rugged Apple Watch Ultra 3 for Prime Day or a low-priced, high-performer like the Amazfit Active 2.

US deals

Samsung Galaxy Watch8 Classic
Save 43%
Samsung Galaxy Watch8 Classic: was $649.99 now $372.24 at Amazon

Save an impressive 30% on the Samsung Galaxy Watch8 Classic, which features a rotating bezel that lets you scroll through the watch's options intuitively and resembles the look of a classic watch. It comes in one size (large, 46mm) with either a black or a white leather strap.

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Samsung Galaxy Watch 8 (44mm)
Save 38%
Samsung Galaxy Watch 8 (44mm): was $379.99 now $237.49 at Amazon

A 4.5-star smartwatch with super-accurate health and activity tracking, as well as AI features, we reviewed this watch and called it 'a triumph'. This larger 44mm version has a staggering 38% off, but the smaller 40mm versions start at $229.99 (was $349.99).

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Apple Watch Series 11 [GPS 42mm]
Save $120
Apple Watch Series 11 [GPS 42mm]: was $399 now $279 at Amazon

For one of Apple's latest smartwatches, $120 off is more than generous, especially if you're looking to upgrade for the latest watchOS 27 support, which comes with Siri AI goodies. This is the first time this month the Apple Watch Series 11 has dropped in price, but it's unlikely it'll see a bigger reduction this Prime Day.

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Apple Watch SE 3 [GPS 40mm]
Save $50
Apple Watch SE 3 [GPS 40mm]: was $249 now $199 at Amazon

As far as Apple's basic smartwatch range goes, not only is the SE 3 a speedy upgrade from its predecessor (it has the same chip as the Ultra 3), but it has the firmware to support watchOS 27. For less than $200, you can benefit from core fitness tracking features as well as the neat new tools that are on the way, which include Siri AI, all while not having to spend a shedload on an advanced model if you know you won't need all the nitty-gritty bells and whistles. We named this the best Apple Watch for most people, a safe and inexpensive option.

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Apple Watch Ultra 3 [GPS + Cellular 49mm]
Save $150
Apple Watch Ultra 3 [GPS + Cellular 49mm]: was $899 now $749 at Amazon

Are you a Garmin user who wants to try something different? The Apple Watch Ultra range is a solid Garmin rival if a) you like using your smartwatch without having to keep your iPhone nearby, and b) you know you'll want to get a kick out of its plethora of extreme sports features. As predicted, this model has seen another price drop just before Prime Day, hitting a record-low discount. It's the best watch of last year.

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Garmin  Fenix 8 (GPS) 43mm
Save $250
Garmin Fenix 8 (GPS) 43mm: was $999.99 now $749.99 at Amazon

$250 off the five-star Garmin Fenix 8 in its smallest 43mm size and Whitestone colorway. Perfect for those who want serious power on smaller wrists (and adventure watches are usually big, lumpy affairs, so it's nice to have a smaller option), it still packs an impressive 10-day battery life, advanced training features, an LED flashlight, and full-color maps.

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Garmin Epix Pro (Gen 2)
Save 50%
Garmin Epix Pro (Gen 2): was $999.99 now $499.99 at Amazon

Here's a chance to get a whopping 50% off the original retail price of the excellent Garmin epix Pro (Gen 2). The 4.5-star smartwatch is an excellent buy for dedicated and enthusiast runners, thanks to its top-tier health tracking and GPS navigation features. You also get a clear AMOLED display with a scratch-resistant sapphire lens, and a titanium bezel. As far as premium smartwatches go, this value prospect is tough to beat.

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Amazfit Active 2 Premium
Save 15%
Amazfit Active 2 Premium: was $129.99 now $109.99 at Amazon

You can save $20 on this already-cheap watch, making it an absolute steal. Beyond reliable fitness tracking, a nice screen, a stainless steel case, 10-day battery life, and free map software (not even Garmin will give you that at this price), you get the Premium super-tough sapphire glass, NFC payments, and a nicer strap than the base Active 2.

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Garmin Vivoactive 5
Save 37%
Garmin Vivoactive 5: was $299.99 now $189.99 at Amazon

The Garmin Vivoactive 5 is a fantastic all-rounder fitness smartwatch with tons of workout plans, a crisp AMOLED display, onboard GPS, and 11 days of battery life. At this price, you'll be hard-pressed to find a better-performing watch for general fitness, health, and exercise tracking. A Fitbit beater.

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Garmin Venu 4
US deal
Save 9%
Garmin Venu 4 : was $549.99 now $499.99 at Amazon

Right now, you can save $50 on both 41mm and 45mm Garmin Venu 4 models, in a variety of colors: Black and Lunar Gold for the 41mm, Grey and Citron for the 45mm. Up to 10 days of battery life, great workout and wellness tracking, and lots of Garmin Connect IQ third-party app support.

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Google Pixel Watch 4 (41mm) LTE
Save 18%
Google Pixel Watch 4 (41mm) LTE : was $449.99 now $369.99 at Best Buy

Save a cool $80 on the Google Pixel Watch 4, one of the best Android watches overall. But the real star of this deal is that as it's an LTE watch, Best Buy are offering 2 years of LTE data absolutely free, so you can call, email, and check messages even without a phone nearby. Beat that, Amazon!

45mm LTE version: was $499.99 now $419.99

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More Prime Day deals in the US

UK deals

Garmin epix Pro (Gen 2)
Save 59%
Garmin epix Pro (Gen 2): was £739.99 now £299.99 at H Samuel

The Garmin epix Pro (Gen 2) has a superb discount in the UK as well. Runners will not want to miss this best-ever offer on the 4.5-star smartwatch, which offers excellent health tracking and GPS navigation features. The vibrant AMOLED display and rugged titanium bezel make it easy to see and resilient. I ran a marathon with this, and at this price I'd buy it over any other Garmin.

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Amazfit Active 2 Premium
UK deal
Amazfit Active 2 Premium: was £129.99 now £104.49 at Amazon

In the UK there's a 20% discount on the Premium version of the five-star watch. Amazfit's health and fitness suite includes free maps, heart rate, sleep data, workout profiles, GPS and lots more, and NFC allows you to load your cards into its digital wallet. At this price is really is a steal.

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Garmin Venu 4, 41mm (Black)
Save 25%
Garmin Venu 4, 41mm (Black): was £469.99 now £354 at Amazon

Save a hefty 25% on the Black 41mm of the Garmin Venu 4. If you're looking for a bigger size, the 45mm is available for £365 in Grey and £368.49 in Citron yellow.

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Garmin Vivoactive 5
Save 29%
Garmin Vivoactive 5: was £209.99 now £149.99 at Amazon

A lowest-ever price on the Garmin Vivoactive 5 means there's never been a better time to snap this up. Garmin's comprehensive training app has served me well for years, while the Vivoactive 5 at this price is an easy buy for Fitbit users who are used to cheaper price points.

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Garmin  Fenix 8 (GPS) 43mm
Save 19%
Garmin Fenix 8 (GPS) 43mm: was £789.99 now £640.99 at Amazon

£149 off the white 43mm Fenix 8 model. A five-button configuration and AMOLED touchscreen mean you can operate the watch while wearing gloves in adverse weather conditions. It's perfect for hikers, skiers, campers, and triathletes.

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Samsung Galaxy Watch 8 (40mm & 44mm) LTE
Samsung Galaxy Watch 8 (40mm & 44mm) LTE: was £399.99 now £299.99 at Amazon

Save 25% on both smaller and larger models with LTE enabled, which means you can add them to your phone's data plan and install an eSIM for phone-free data use using only your watch. Very handy.

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Samsung Galaxy Watch Ultra (2025)
Save 33%
Samsung Galaxy Watch Ultra (2025): was £599.99 now £399.99 at Amazon

Save a cool 33% on the Samsung Galaxy Watch Ultra in all colorways, including the fetching Titanium Blue version introduced last year. While it's not the best choice for everyone, its power, longevity (up to 100 hours!) and rugged durability means it's well-made for adventurers and triathletes. Watch out, Garmin.

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Garmin MARQ Golfer (Gen 2)
Save £700
Garmin MARQ Golfer (Gen 2): was £1,999 now £1,299 at First Class Watches

Folks in the UK have a seriously tempting offer here at First Class Watches, where you can save a huge £700 on the MARQ Golfer (Gen 2)! This is enormous, and I have never seen the premium watch as close to the thousand-pound mark as this. Considering this was a multi-thousand-pound watch not that long ago, this is a great deal for those on the premium device hunt.

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Apple Watch Ultra 3 [GPS & Cellular 49mm]
Save 11%
Apple Watch Ultra 3 [GPS & Cellular 49mm]: was £749 now £669 at Amazon

Luckily for UK shoppers, this is the lowest price for one of Apple's latest and most advanced wearables. With that in mind, waiting around for another Prime Day price drop may not be the best idea if it's already record-low ahead of the big event.

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Apple Watch Series 11 [GPS 46mm]
Save 14%
Apple Watch Series 11 [GPS 46mm] : was £369 now £317 at Amazon

Just like its US equivalent, shoppers in the UK can pick up the Apple Watch Series 11 for the same price, and its price history is similar. This device likes to yo-yo in price so it's difficult to tell when the next price drop will occur, so it may be worth scoring it now while you can, especially if you don't like to take risks when it comes to Prime Day.

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Apple Watch SE 3 [GPS 42mm]
Save 24%
Apple Watch SE 3 [GPS 42mm] : was £249 now £189.05 at Amazon

This is the lowest price we've seen the SE 3 hit in the UK, but this is another listing that has a history of jumping between high and low price points. As mentioned earlier, we recommend the SE 3 for users who want a just-above entry level device, and the upside is that it will support watchOS 27 when it drops later this year

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Google  Pixel Watch 4 (41mm) Wi-Fi only
Save 33%
Google Pixel Watch 4 (41mm) Wi-Fi only: was £449 now £299 at Amazon

This is the best price we've yet seen a Google Pixel Watch 4, bringing the top Android watch down to under $300 in all four colors. An absolute steal if you can get it.

45mm version: was $499 now $349

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More Amazon Prime Day deals in the UK


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CATEGORIES
Matt Evans
Senior Fitness & Wearables Editor

Matt is TechRadar's expert on all things fitness, wellness and wearable tech.

A former staffer at Men's Health, he holds a Master's Degree in journalism from Cardiff and has written for brands like Runner's World, Women's Health, Men's Fitness, LiveScience and Fit&Well on everything fitness tech, exercise, nutrition and mental wellbeing.

Matt's a keen runner, ex-kickboxer, not averse to the odd yoga flow, and insists everyone should stretch every morning. When he’s not training or writing about health and fitness, he can be found reading doorstop-thick fantasy books with lots of fictional maps in them.

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