Amazon Prime Day TV deals 2024: date and sales you can expect

TechRadar Prime Day TV deals banner showing TVs on yellow background
(Image credit: Future)

The highly anticipated Amazon Prime Day sale will be here before you know it, which means Prime Day TV deals will be available to shop soon. To help you find this year's top offers, I've created this guide to bring you all the best Prime Day TV deals and everything else you need to know about this year's 48-hour sale.

While Amazon hasn't officially announced the date of this year's sale, we do know that it will take place in July. Based on years past, we can take an educated guess that it will occur on July 9 - 10, and I'll update this page as soon as it's confirmed. In the meantime, I can help you prepare for the two-day sale so you can score a cheap display or a premium OLED TV at the best price possible.

Scroll down to learn more about this year's Prime Day TV deals event, including what bargains you can expect if you need a Prime membership to shop the two-day sale and look back at last year's best deals.

Amazon Prime Day TV deals: FAQs

When is Amazon Prime Day 2024?

While Amazon hasn't officially announced the dates of this year's Prime Day sale, we can predict when it will be based on previous years. It's typically held on a Tuesday and Wednesday in the 2nd week of July, so this year, we anticipate the 48-hour sale will take place on July 9 - 10. 

What kind of Prime Day TV deals should I expect?

TV deals are always a popular category during Prime Day, thanks to a wide range of displays on sale from brands like Samsung, LG, Sony, Hisense, and Amazon's own lineup of Fire TVs. You can score massive savings on premium (and pricey) OLED displays and record-low prices from budget brands.

The best deals from Amazon's Prime Day sale are always on its own devices, including Amazon's Fire TV lineup, which includes HD, 4K, and QLED displays. You can find some of the lowest prices of the year, and all of the TVs include the Fire operating smart display, allowing you to stream your favorite movies and TV shows from your home screen.

We also expect to see fresh discounts on 2024 TVs, like the LG C4 OLED, Samsung's S90D OLED, and the best-selling Frame QLED TV.

Keep in mind that Amazon will not be the only retailer offering discounts during its July sale. In the US, Walmart and Best Buy typically launch competing sales that include impressive TV deals, and we'll be updating this page with the best offers from online retailers in the US and UK.

Do you need a membership to shop Prime Day TV deals?

For the vast majority of Amazon Prime Day TV deals, an Amazon Prime membership is required for the full discount. We did see a few non-Prime offers available last year, but if you're in it for the hottest sales, you'll want to pick up a subscription to the service itself. That's not as costly as it initially sounds, as Amazon offers a 30-day Amazon Prime free trial, just be sure to time your trial right. 

It's also worth noting that other retailers have been attempting to hijack Amazon's glory for a few years now, running their own sales over the same period with impressive TV deals. That means you might not even need to be on Amazon to get one of the best Prime Day TV deals. Last year, we saw Best Buy and Walmart running their own discounts in the US, and while UK retailers were slower to offer up their own sales, many shops like Currys do price match with Amazon. 

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery and access to other services such as Prime Video, Prime Music, Prime Gaming, and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

How to pick the best TV for you?

First things, first. What's your budget? Yes, you might be able to bump up how much you spend by a little if you find the perfect TV in this year's Prime Day sales but it's a good idea to set a limit to begin with so you don't overstretch your wallet.

Next up, work out what the best size TV is for you. We suggest measuring the space where you would like to fit your TV, but you'll want to think about viewing angels, brightness and whether you'll be able to put a bit of distance between you and the screen so you can enjoy it properly. 

Lastly, there are loads of varying features out there but these often get more premium the higher the price tag so make sure you're prioritising what's best for you and your viewing needs, whether that be watching TV, hosting movie nights or playing video games.   

Last year's best Prime Day TV deals (US)


LG C2 55-Inch OLED TV (2022): was $1,296 now $1,096 at Amazon
We rate the LG C2 OLED as the best TV for most people, thanks to its good brightness, vivid colors, and totally future-proofed features – and this 55-inch version is the cheapest it's ever been right now. The best-selling TV also packs an a9 Gen5 AI Processor, Dolby Atmos, and 4K 120Hz gaming on all HDMI ports. The 65-inch version is also a great price at $1,496.


LG A2 48-inch TV: was $1,299.99 now $599.99 at Best Buy
Away from Prime Day, Best Buy has slashed a massive $700 off the LG 48-inch A2 OLED TV. That's the best deal you can find right now and just $30 shy of the record-low price we saw during Black Friday. Named as one of our best OLED TVs and rated four out of five stars, the LG A2 packs an Alpha α7 Gen5 processor that delivers sharp images and great upscaling from HDR, and Dolby Vision HDR support makes the most of movies and TV. LG's smart software is also excellent, and the included Magic remote allows you to navigate your TV seamlessly.


Fire TV 55-inch: was $599.99 now $459.99 at Amazon
Amazon's all-new Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance.


Fire TV Omni Series 75-inch 4K TV: was $1,049.99 now $719.99 at Amazon
If you're looking for a big-screen budget display in the Prime Day deals, you can get this 75-inch Amazon Fire TV on sale for a fantastic price of $719.99. Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels completely hands-free.


LG B2 55-inch OLED TV: was $1,096.99 now $896.99 at Amazon
Another fantastic OLED TV from Prime Day is the 55-inch LG B2 OLED TV on sale for $8969.99 - the cheapest price we've seen. You're getting HDMI 2.1 connectivity for next-gen gaming, including 4K 120Hz support and precise colors, and ultra-deep contrast of OLED makes images come to life. The brightness isn't as high as the LG C2, and the processing is less advanced, but at this price, you won't mind at all.


Samsung S95B 65-inch OLED 4K TV: was $1,999 now $1,599 at Best Buy
The Samsung S95B is the first range of OLED TVs from Samsung and one of the best OLED TVs you can buy right now thanks to the vivid color accuracy, higher-than-average brightness, updated Tizen-based smart system, and ultra-thin design. Best Buy currently has the 65-inch model down to $1,599 – the lowest price we've ever seen.


Sony X90K 55-inch 4K TV: was $1,299 now $898 at Amazon
Sony’s X90K is a great all-around TV for movies and gaming, and the 55-inch version is now selling at Amazon for an all-time low of $898 – a 31% price cut. In our 65-inch X90K review, we appreciated the deep blacks delivered by its local dimming backlight while acknowledging that it wasn’t as bright as some of the competition. Gaming features are solid, however, with a 120Hz display and a Perfect for PlayStation 5 mode that automatically optimizes pictures when a PS5 is connected. 


Samsung QN90B 43-inch mini-LED 4K TV: was $1,197.99 now $697.99 at Amazon
Want a small gaming TV? You won't find better than this for the price – the only real competition is the 42-inch LG C2, and that costs a bunch more. With a 144Hz screen and VRR support, it's all geared up for next-gen consoles – and its mini-LED QLED screen delivers great brightness, excellent black tones and glorious color. This a fantastic deal – it's previous best price was $897.

Last year's Prime Day TV deals (UK)


LG C2 65-inch OLED 4K TV: was £2,699 now £1,499 at Amazon
This will get you a pretty incredible home cinema and gaming experience for the price, though it was £100 cheaper over Prime Day itself. Because of price cuts like this, we still rate the LG C2 as the best TV in the world for most people – you can read why in our full LG C2 review, but basically image quality is awesome, and it's crammed with every high-end feature.


Samsung CU8000 65-inch 4K TV: was £999 now £689 at Amazon
This 65-inch TV is Samsung's highest-end non-QLED TV from 2023, and though we haven't tested it yet, we gave its predecessor 4.5 out of 5 stars. It has a great smart TV platform and lots of extra features – but mostly, the draw here is getting such a large TV from a premium manufacturer for such a low price.


Samsung BU8500 43-inch 4K TV: was £599 now £399 at Amazon
This is another deal where the actual drop on Prime Day is as hot as it looks – this 43-inch model was made available for its record-low price of £349 again, but it's since risen back to £399. In our Samsung BU8000 review (which is the same TV as this, just with a different stand shape), we rated it as basically the best budget TV on the market, thanks to crisp 4K detail, strong colours, a good smart TV platform, and a design that looks way more premium than it should for the price.


LG B2 65-inch OLED 4K TV: was £2,599.99 now £1,249 at Amazon
LG’s B2, the company’s mid-range OLED TV line for 2022, is getting impressive discounts ahead of Prime Day, with the 65-inch model now selling for just £1,249. In our LG B2 review, we found it to be a great choice for both movies and gaming, with features like 4K 120Hz support for next-gen consoles.


Samsung S95B 65-inch OLED 4K TV: was £2,399 now £1,750 at Amazon
The Samsung S95B from 2022 is the first range of OLED TVs from Samsung and one of the best OLED TVs you can buy right now thanks to the vivid color accuracy, updated Tizen-based smart system, and ultra-thin design. This year's Prime Day 25% off deal from Amazon brings this 65-inch model down to £1,750 – although take note, £1,570 is the lowest price we've ever seen.


Samsung Q80B 50-inch QLED 4K TV: was £995 now £649 at Amazon
Samsung’s Q80B QLED TVs represent good value, bringing great colour, brightness and high-end features to a mid-range price. This 50-inch model was actually available for £632 just before Prime Day, but it's still a great buy with that extra saving. This 50-inch version doesn't have the 4K 120Hz support that larger versions do, but for movies it's still a superb choice, as we covered in our Samsung Q80B review.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.