Amazon Prime Day TV deals 2025: when the sale starts and what deals you can expect

Prime Day TV deals
(Image credit: Future)

The 2025 Prime Day TV deals will be here before you know it. While we don't know the exact dates, Amazon has confirmed that its 48-hour sale will take place this year in July. That means massive discounts on best-selling 4K, QLED, and OLED TVs are coming your way.

TVs are always a popular Amazon Prime Day category, thanks to record-low prices on a wide range of displays. You'll find Amazon's own lineup of TVs included in the sale with best-ever prices, as well as premium OLED and QLED displays on sale from brands like Samsung, LG, Sony, and Hisense.

As TechRadar's deals editor who's covered Amazon Prime Day for eight years now, I'll update this page with the best hand-picked Prime Day TV deals as soon as they become available. In the meantime, I've listed today's best TV deals from Amazon below, followed by more information about the upcoming sale, such as when I predict it will start and what discounts you can expect.

Today's best TV deals at glance

Prime Day TV deals 2025: FAQs

When is Prime Day 2025?

While Amazon hasn't announced the dates for its 2025 Prime Day sale, the retailer has confirmed that it will take place in July. Based on past years, we can predict that the 48-hour sale event will take place on July 8-9 or begin on July 15.

As soon as Amazon confirms the date, I'll update this page and list early Prime Day TV deals if available.

What Prime Day TV deals can you expect?

Prime Day TV deals are always popular during Amazon's 48-hour sale, thanks to a wide range of displays on sale. You can find record-low prices on premium display, as well as massive discounts on budget TVs, with prices as low as $64.99.

The best Prime Day TV deals are from Amazon's own lineup of Fire TVs. You can expect best-ever prices on Amazon's 4 Series, Omni Series, Omni QLED, and Insignia's Fire TVs. These best-selling TVs offer incredible value, and you can expect new record-low prices during Amazon's two-day sale.

If you're waiting for Prime Day to buy an OLED or QLED display, Amazon's sale will also include impressive discounts from brands like LG, Samsung, and Sony. Some models to keep an eye on include Samsung's 2024 The Frame TV, LG's C3 and C4 OLED TVs, and Hisense's U8 Mini-LED 4K Smart TV.

Do you need a Prime membership to shop Amazon's sale?

The short answer is yes. Most TV deals during Amazon's Prime Day sale require an Amazon Prime membership. If you don't have a Prime membership, you can always sign up for a free 30-day trial.

After your free trial ends, a subscription costs $14.99 per month or $139 for a year. Prime member perks include free shipping, access to Prime Video, and exclusive sales, such as Amazon Prime Day.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery and access to other services such as Prime Video, Prime Music, Prime Gaming, and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

How we choose the best Prime Day TV deals

It's our job to help you find the very best Prime Day TV deals, giving you a range of options so you can find the exact set you want at the lowest price possible. Most TVs aren't cheap, so we know that it's a big buying decision and we want to give you all the information before you make your buying decision. We're checking Amazon's site daily to update this page with all the latest offers, using price history and comparison tools to ensure the deal we've selected is a genuine bargain.

When you read about each deal, we'll let you know if the price is down to a record low or if we've seen a better offer. We'll also cross-check other retailers to ensure Amazon has the best price.

Most of the TV deals we find have also been reviewed here at TechRadar, so we're using our product expertise to help you find the right TV for you. We'll let you know if the TV has been ranked in our best TV buying guide and link reviews. If we haven't been hands-on with a product, we'll give you our expert opinion based on its specs, price, and industry knowledge.

Last year's best Prime Day TV deals

LG UQ7590 86-inch UHD 4K Smart TV: $1,299.99$996.99 on Amazon

LG UQ7590 86-inch UHD 4K Smart TV: was $1,299.99 now $996.99 on Amazon
If you're looking for a massive display, Amazon has LG's 86-inch 4K smart TV on sale for $996.99. That's just $50 shy of the record-low price and an excellent value for a TV of this size. The LG TV features an advanced α7 Gen5 AI processor 4K, which adapts and adjusts picture and sound quality. It also has a 120Hz refresh rate, which is quite impressive for a TV, as this refresh rate would be more at home with a standard gaming monitor.

LG 65-inch C4 OLED 4K TV: $2,699.99$1,396.99 at Amazon

LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,396.99 at Amazon
Thanks to Prime Day, LG's 65-inch C4 OLED TV is on sale for $1,396.99. That's a whopping $1,300 discount and a new record-low price. Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

LG C3 65-inch OLED TV (2023): $2,499.99$1,296.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
The best Prime Day TV deal is LG's highly-rated C3 OLED TV on sale for $1,296.99. That's a whopping $1,200 saving, and a new record-low price. The highly-rated OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience. This is such an incredible deal that I can't imagine that the price will drop further, even on Black Friday.

Amazon Fire TV 65-inch Omni Series 4K TV: $759.99 $597.99 at AmazonPrime only:

Amazon Fire TV 65-inch Omni Series 4K TV: was $759.99 now $597.99 at Amazon
Prime only: Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Prime Day deal brings the 65-inch model down to $597.99 - the lowest price we've seen this year.

Amazon 55-inch Omni QLED Series Fire TV: $599.99$415.99 at AmazonPrime only:

Amazon 55-inch Omni QLED Series Fire TV: was $599.99 now $415.99 at Amazon
Prime only:
Today's Prime Day sale has dropped Amazon's 55-inch Omni QLED to a new record-low price. Amazon's Fire TV Omni QLED Series is a big step up in the otherwise budget range of smart TVs. This set boasts premium features, including a QLED display, HDR, Dolby Vision, local dimming, and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming.

Samsung 55-inch The Frame QLED TV with Teak Bezel: $1,645.98 $997.99 at AmazonPrime only:

Samsung 55-inch The Frame QLED TV with Teak Bezel: was $1,645.98 now $997.99 at Amazon
Prime only:
Amazon's Prime Day sale has the stunning Samsung The Frame 55-inch TV on sale for its lowest price yet. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver life-like images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This deal also comes with a Teak Bezel, so you don't have to purchase a separate Frame.

LG 55-inch Class B4 Series OLED 4K UHD TV:$1,799.99$996.99 at Amazon

LG 55-inch Class B4 Series OLED 4K UHD TV: was $1,799.99 now $996.99 at Amazon
The LG B4 is one of the best budget OLED TVs you can buy, and Amazon's Prime Day sale has the 55-inch model on sale for a record-low price. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): $449.99  $279.99 at AmazonPrime only:

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): was $449.99 now $279.99 at Amazon
Prime only:
Thanks to its incredible value, Amazon's Fire TV brand is among the top sellers on Prime Day. Amazon's 4-Series Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. The 50-inch model is currently on sale for its lowest price ever.

Insignia 50-inch F30 Series HD 4K Smart Fire TV (2021): $299.99 $189.99 at Amazon

Insignia 50-inch F30 Series HD 4K Smart Fire TV (2021): was $299.99 now $189.99 at Amazon
This is an incredible deal on a mid-size 4K smart display. The best-selling Insignia F30 Series features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. Today's Prime Day deal is a record-low price.

Insignia 24-inch F20 Series HD Fire TV: $79.99 $59.99 at Amazon

Insignia 24-inch F20 Series HD Fire TV: was $79.99 now $59.99 at Amazon
Are you looking for the cheapest Prime Day TV deal? Amazon has the Insignia 24-inch display on sale for $59.99 - a record-low price. This is a great display if you're looking for a budget TV to add to an extra bedroom or for the kids. While the F20-Series lacks 4K resolution support, it offers smart capabilities with the Fire operating system, easy access to top streaming apps, and compatibility with Alexa for hands-free control.

You can see more of today's best TV deals, and if you're looking for a premium display, you can check our OLED TV deals guide.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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