DJI’s incredibly capable Osmo 360 camera drops to a GoPro-beating record-low price

DJI Osmo 360 camera in the hand, while bright blue painted wall backdrop and lowest price text overlay — (Image credit: Future)

DJI's first pocketable 360-degree camera launched just a few months ago, but it has already received its first major price cut – the Osmo 360 costs just £298 at Amazon (was £409). In the US, meanwhile, the Osmo 360 is on sale for $410 at Amazon (was $549.99) – that's the first price cut since the camera finally made it to US stores.

That's an amazing deal wherever you live, especially considering the Osmo 360 already beats the GoPro Max 2 and Insta360 X5 for value. DJI seems well and truly intent on pricing out its rivals (though GoPro is already discounting its new 360 camera too in the UK – the Max 2 is now just £349 at WEX).

You get a lot of camera for your money, as our Osmo 360 review points out: class-leading 1.1-inch sensors, 8K 360 video recording, versatile mount options and built-in storage. Want a complete package? You get a charging hub, two additional batteries, quick release adapter mount and a 1.2m selfie stick in the Osmo 360 Adventure Combo for £395 at Amazon (was £539.99) or the Osmo 360 Adventure Combo costs $524.99 at B&H Photo (was $699.99) – that's the package to get if you're starting out or regularly doing long video sessions.

• Shop all early Amazon US Black Friday deals
• Shop all early Amazon UK Black Friday deals

(Not in the US or UK? Check out the best DJI Osmo 360 deals below)

Today's best DJI Osmo 360 deal in the US

Today's best DJI Osmo 360 deal in the UK

Should you buy the DJI Osmo 360?

Despite recent DJI Osmo 360 and GoPro Max 2 arrivals, it is in fact the Insta360 X5 that remains my favorite 360 camera. To get the lowdown, check out our Osmo 360 vs X5 article, where Insta360's offering comes out on top overall.

That said, it was hardly a comprehensive victory for the X5. The Osmo 360 has plenty going for it, including class-leading 1.1-inch sensors for superb low light quality. It also serves audiophiles well with a seamless wireless connection to one of DJI's remote mics, such as the Mic Mini.

DJI probably wishes its Osmo 360 featured swappable lenses, given both the Max 2 and X5 allow for this cost effective fix should either lens get damaged. Overall though, the Osmo 360 isn't far behind the X5 or Max 2 at all.

DJI Osmo 360 and Insta360 X5 cameras — The Osmo 360 alongside the Insta360 X5 during our hands-on comparison tests. (Image credit: Future | Sam Kieldsen)

It feels like rivals have the hardware edge in terms of ruggedness, but DJI clearly wins in the value department. The Osmo 360 already cost much less than its competitors, and now with this major price cut, it is clearly the value 360 camera to get. Similarly priced models such as the older Insta360 X4 can't compete, and the Osmo 360 in another league to the budget Akaso 360.

If you're starting out from scratch, the Osmo 360 feels like the best 360 camera deal to get, though I would opt for the pricier Adventure Combo mentioned above, because a selfie stick is pretty much an essential accessory. Still, that bundle with numerous accessories even costs less than the Insta360 accessory-less bundles. Top deal, DJI.