DJI’s incredibly capable Osmo 360 camera drops to a GoPro-beating record-low price
If you're looking for a 360-degree camera, this Osmo 360 deal is easily the best value option to go for
DJI's first pocketable 360-degree camera launched just a few months ago, but it has already received its first major price cut – the Osmo 360 costs just £299 at Amazon (was £409). That's an amazing deal, especially considering the Osmo 360 already beats the GoPro Max 2 and Insta360 X5 for value. DJI seems well and truly intent on pricing out its rivals (though GoPro is already discounting its new 360 camera too – the Max 2 is now just £349 at WEX).
You get a lot of camera for your money, as our Osmo 360 review points out: class-leading 1.1-inch sensors, 8K 360 video recording, versatile mount options and built-in storage. Want a complete package? You get a charging hub, two additional batteries, quick release adapter mount and a 1.2m selfie stick in the Osmo 360 Adventure Combo for £395 at Amazon (was £539.99) – that's the package to get if you're starting out or regularly doing long video sessions.
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Today's best DJI Osmo 360 deal in the UK
The Osmo 360 launched at £409.99 for the standard bundle and £549.99 for the adventure bundle in July this year, yet here we are just a few months later with the first major price cuts. For reference, the Insta360 X5 standard bundle costs £519, while the Max 2's list price is £449, but that too is on sale – the Max 2 costs just £349 at WEX.
<p><strong>Price check: <a href="https://www.awin1.com/awclick.php?awinmid=2298&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fwww.wexphotovideo.com%2Fdji-osmo-360-standard-combo-3254782"><strong>Osmo 360 £299 at WEX Photo VideoShould you buy the DJI Osmo 360?
Despite recent DJI Osmo 360 and GoPro Max 2 arrivals, it is in fact the Insta360 X5 that remains my favorite 360 camera. To get the lowdown, check out our Osmo 360 vs X5 article, where Insta360's offering comes out on top overall.
That said, it was hardly a comprehensive victory for the X5. The Osmo 360 has plenty going for it, including class-leading 1.1-inch sensors for superb low light quality. It also serves audiophiles well with a seamless wireless connection to one of DJI's remote mics, such as the Mic Mini.
DJI probably wishes its Osmo 360 featured swappable lenses, given both the Max 2 and X5 allow for this cost effective fix should either lens get damaged. Overall though, the Osmo 360 isn't far behind the X5 or Max 2 at all.
It feels like rivals have the hardware edge in terms of ruggedness, but DJI clearly wins in the value department. The Osmo 360 already cost much less than its competitors, and now with this major price cut, it is clearly the value 360 camera to get. Similarly priced models such as the older Insta360 X4 can't compete, and the Osmo 360 in another league to the budget Akaso 360.
If you're starting out from scratch, the Osmo 360 feels like the best 360 camera deal to get, though I would opt for the pricier Adventure Combo mentioned above, because a selfie stick is pretty much an essential accessory. Still, that bundle with numerous accessories even costs less than the Insta360 accessory-less bundles. Top deal, DJI.
Shop more of today's best UK Black Friday sales
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Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other.
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