Prime Day Apple Watch deals 2025: when does the sale start and what deals to expect

Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery and access to other services such as Prime Video, Prime Music, Prime Gaming, and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

Apple Watch SE 2nd Gen GPS-only (40mm): was $249 now $169 at Amazon
Perhaps the best Apple Watch for most people, in its smaller GPS-only 40mm size, is now down 32% at Amazon in lots of different colorways. If you're an Apple user with smaller wrists, this is the best deal to get.

Apple Watch SE 2nd Gen (44mm): was $279 now $199 at Amazon
The 44mm model is better for larger wrists. While this is still Bluetooth-only, a 28% discount certainly isn't to be sniffed at when it comes to Apple products, which aren't often this significantly discounted. This is a best-ever price.

Apple Watch Series 9 (41mm): was $399 now $279.99 at Amazon
The Apple Watch Series 9 in its smaller 41mm size has been reduced by 28% to just $279.99, its lowest-ever price. If you want more than the Apple Watch SE, this is the more premium out of the two, and a stonking deal.

Apple Watch Series 9 (45mm): was $429 now $309.99 at Amazon
The Apple Watch Series 9 has all the latest smart features from Apple such as gesture controls, in which you can use a double-pinch motion to dismiss alarms, scroll through widgets, and answer phone calls. Save 28% on the bigger 45mm version in all colors, although pink is sold out.

Apple Watch Ultra 2: Was $799.99 now $699.99 at Amazon
Save $100 on the ultra-premium Apple Watch Ultra 2, at another best-ever discount for Prime Day. It only comes in one size (49mm) and automatically includes cellular, but if you want the best this is the deal for you.

Apple Watch SE 2nd Gen (40mm): was £219 now £192 at Amazon
It's not as good a discount as the Apple Watch SE deal in the US, but the SE (2nd Gen) is currently down slightly at 12%. Small discounts seem to be a common theme across the board here, rather than big flash sales.

Apple Watch SE 2nd Gen (44mm): was £249 now £240 at Amazon
Save £9 on the 44mm model, ideal for larger wrists. It's still got all the great SE features at excellent value, but you do pay more for the increased screen real estate.

Apple Watch Series 9 (41mm): was £399 now £314 at Amazon
Save £85 on the Apple Watch Series 9, the first generation of Apple Watches with gesture controls. Simply make a double-pinch motion to dismiss a timer, answer a call and more. All the usual Apple Watch smarts are also included, and it's pretty future-proof, as it'll receive support for a long time to come.

Apple Watch Series 9 (45mm): was £429 now £417 at Amazon
Another small discount on the Apple Watch Series 9, this time on the larger 45mm version. Available in multiple colorways right now, save a small 4% on the latest mainline Apple Watch for larger wrists.