Barnes & Noble eReader for iPad launches

Better than iBooks?

Barnes and Noble launches new e reader app for iPad

The Apple iPad launches in the UK this week and US bookselling giant Barnes and Noble has announced its new e-reader app for the device.

The question being – is it better than Apple's own iBooks app?

Books, newspapers, magazines

Barnes and Noble also has its own e-book device called the Nook, but the retailer is clearly hoping to expand its digital reading business beyond its own e-reader.

Night Light included

The reading experience itself is fully customisable and you can change the look and size of the page, text, line spacing and more, with a range of preset themes such as "The Printed Page" and an inverted setting called "Night Light."

"We've designed the most easy-to-use, highly customizable eReading experience for the iPad. Ours is the only app that enables iPad users to share eBooks with friends, shop Barnes & Noble's vast catalog of eBooks and periodicals and access your personal Barnes & Noble digital library across multiple devices.," said Douglas Gottlieb, Vice President, Digital Products of Barnes & Noble.com.

"We believe our customers will appreciate the book-centric touches we've incorporated into our iPad app experience – including some extra large text sizes, ample margins, and line lengths and spacing inspired by classic book design conventions – along with the opportunity to fully personalize that experience to enjoy reading books whichever ways they like best."

Fore more check out www.bn.com/iPad

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