With the Alpha a37, Sony has developed another interesting and very usable camera to sit in its lineup.
Image quality - arguably the most important factor - is great, with excellent colour, details and dynamic range.
However, the handling could be improved, and there are a fair few disappointments when it comes to what can be shot in raw format, and what can't.
Image quality is fantastic, and the kit lens does a great job too. The high quality digital zoom function is also a great bonus.
Several elements of the handling left us frustrated, as did the amount of functions that can't be used when shooting raw format.
Sony's offerings in the entry-level arena are perhaps more interesting than its Canon and Nikon counterparts, with the translucent mirror technology, Clear Zoom and Auto Portrait Framing giving the beginner photographer a lot of bang for their buck.
Beginners need to be aware, however, that there are downsides to using a translucent mirror technology. Firstly, the amount of light reaching the sensor is reduced, so focusing in lower light conditions can be a little tricky, and secondly it's fair to say that although good, an EVF won't be to everyone's tastes.
It's not quite as novice-friendly as the Nikon D3200 either, which includes on-screen guides to photography, along with a greater level of in-camera editing, not to mention a higher resolution sensor.
The Sony Alpha a37 is an interesting proposition that delivers great image quality in a neat little package. We can see Sony's share of the market increasing as it manages to cram more and more exciting technology into this area of the market - something that Canon and Nikon must keenly be aware of at the moment.