Tesco is offering a startling all you can eat deal for its mobile phone – giving unlimited texts, calls and even browsing for a flat £30 fee.
Although there is a fair usage fee of £500, which isn't translated into a data limit, it's a fine looking offer from the supermarket chain.
It's a sim only deal – meaning that people will have to provide their own handset, and Tesco is pitching it as the perfect answer to credit crunch induced worry over phone charges.
Lance Batchelor, Chief Executive Officer of Tesco Mobile and Tesco Telecoms said: "Ours is the only pay monthly deal that gives consumers truly unlimited calling and texting.
"You don't have to choose if you're a chatterbox or a texter, you can use your mobile as much as you want without having to worry about the cost.
"We believe that this will change the way people use their mobile phones. The new tariff aims to give people a simple, guaranteed way to have unlimited calls, texts and browsing.
"It takes away the concern and uncertainty about your monthly bill as it's fixed at £30, meaning you can talk, text and browse freely, and avoid the annoying habits revealed by our research."