EE is selling more Eagles than iPads

Its low cost, 4G slate is proving popular

Financial results are generally pretty dull affairs, but hidden within EE's latest set was a little nugget on its tablet sales, and it's not great news for the iPad.

EE currently offers a fleet of iPads (including the new iPad mini 3 and iPad Air 2) as well as slates by Sony, Samsung, Google, Alcatel and its own brand Eagle.

And it's the own-brand EE Eagle (made by Huawei) which seems to be the favourite among customers.

A new number one

The network has seen "strong demand for EE branded devices, with the EE Eagle the company's number one selling tablet in Q3."

Apple has already announced that it's seen a drop in iPad sales, and with EE's budget bird outselling the highly rated slates from Cupertino it shows consumers aren't willing to bow down to high prices (or trade in old iPads for new ones).

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ABOUT THE AUTHOR

Phones and Tablets Deputy Editor

John (Twitter, Google+) got his first phone aged 12 and since then he's been fixated on all things mobile, churning his way through a multitude of handsets, tablets and operating systems. Signalling his arrival at TechRadar by becoming a Guinness World Record holder in his first week (for the highest score on Super Mario Bros using a giant controller), John hasn't looked back since.