Financial results are generally pretty dull affairs, but hidden within EE's latest set was a little nugget on its tablet sales, and it's not great news for the iPad.
And it's the own-brand EE Eagle (made by Huawei) which seems to be the favourite among customers.
A new number one
The network has seen "strong demand for EE branded devices, with the EE Eagle the company's number one selling tablet in Q3."
Apple has already announced that it's seen a drop in iPad sales, and with EE's budget bird outselling the highly rated slates from Cupertino it shows consumers aren't willing to bow down to high prices (or trade in old iPads for new ones).
- Has this news got you in a flap? Check out our hands on: EE Eagle review
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John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.