iGoogle changes could threaten Facebook

Google upgrading its service with social networking tools

Google is extending the capacity of its iGoogle personalised homepage service, in a move that could threaten major social networking sites like Facebook.

The iGoogle homepage has been in existence for years, but the company is reportedly making major updates to several key areas that could extend the page into social networking territory.

Chat

The updates include the chat function – which Google already utilises in its gmail webmail, activity streaming and a better method of serving up the gadgets to place on the page.

The service – called Canvas – could well be a harbinger of Google's desire to tap into the burgeoning social network scene, championed by the likes of Facebook.

Google has already indicated that it will embrace the open standard OpenSocial in iGoogle. OpenSocial is a set of application programming interfaces (APIs) agreed by MySpace and Google that allow developers to create programs and gadgets that will run on a number of sites.

ABOUT THE AUTHOR

Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.