Google is apparently in pole position to snap up US video on demand giant Hulu, although Microsoft and Yahoo are apparently also sniffing around a deal.
Hulu is apparently on the hunt for a buyer, with the service not managing to pick up the deals necessary in taking the next step to a global proposition.
Hulu started out as a joint venture between NBC Universal, Fox and Disney – allowing it a massive amount of prime content from the US networks.
Yahoo has reportedly already made an approach for the VOD service – which, despite promises, has never managed to make the move to the UK – but it is Google who the
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Google, of course, it still trying to make something of its Google TV project, but has faced difficulties in gaining content deals, and is the owner of industry giant YouTube.
Hulu does bring a huge body of keen advertisers, and has offered some innovative web-based ideas in this area which have proved to be popular.
Microsoft, the third company with a reported interest, has made forays into content production, and is keen to extend its own video player offering from the likes of Bing and MSN.
Via LA Times