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1. Deals in the US
2. Deals in the UK
3. Buying advice
On the hunt for a shiny new iPhone? You'll find all of this week's best iPhone 17 deals neatly lined up and compared right here on this page. That includes all four new devices and deals for both our US and UK readers.
Today's best iPhone 17 deals are mostly an extension of those from the initial preorders phase, which means you can still get what are likely to be the best deals this side of Black Friday in November this week.
In the US, you can look forward to trade-in rebates of up to $1,100 at the major carriers today - a saving that's technically big enough to cover the entire cost of the iPhone 17 Pro. If you don't want to trade, then check out Red Pocket and Boost Mobile; two smaller carriers that have superb alternative options today.
In the UK, you can get an excellent trade-in rebate of up to £670 off directly through Apple for unlocked devices, while several major networks are also offering up to £500 off with trades. If you are looking for a contract, then check out our exclusive deal with Mobiles.co.uk this week that gets you a nice little £10 voucher alongside your device.
The latest range of Apple flagships debut at $799 / £799 for the iPhone 17, $999 / £999 for the iPhone Air, $1,099 / £1,099 for the iPhone 17 Pro, and $1,199 / £1,199 for the iPhone 17 Pro Max. Note that devices are officially available in-store now, but both Apple US and UK have short delivery delays for online orders right now.
Today's best iPhone 17 deals in the US
- T-Mobile: up to $1,100 off w/ trade, or $1,000 off with switch
- Verizon: $1,100 off w/ trade, plus free Apple Watch and iPad
- AT&T: $1,100 off w/ a trade-in, plus $200 off online
- Apple: up to $700 off with a trade-in
- Boost Mobile: up to $830 off with a plan
- Red Pocket: $50 instant discount, plus $150 rebate with plan
- Optimum: up to $1,100 off with trade and plan
- Xfinity Mobile: up to $1,100 off with trade and plan
Today's best iPhone 17 deals in the UK
- Apple: up to £670 off with a trade-in
- Three: £552 off with a trade-in and plan
- Vodafone: £552 off with a trade-in and plan
- EE: £480 off with a trade-in and plan
- Fonehouse: iPhone 17 Pro w/ unl. data for £62/mo
- Mobiles.co.uk: free AirPods 4, plus £500 off with trade
- Mobile Phones Direct: 330GB for the price of 250GB data
- O2: save £144 on plan, plus an extra £100 bonus trade-in discount
- Sky: devices with plans starting at £25/mo
Buying advice
Which iPhone is the best value?
If you're buying a device outright, then for my money, the standard iPhone 17 is the clear winner in terms of value. While outwardly the device is extremely similar to last year's iPhone 16, you get some great upgrades in the form of the new A19 chipset, 120Hz display, and 18MP front-facing camera. Most impressively of all, though, Apple has upped the baseline storage from 128GB to 256GB while keeping the starting price at $799 / £799.
With that said, the best value iPhone is nearly always about context. For example, do you already have a Pro device ready to hand over as part of a trade? You could also be looking at bundling up your device with a premium unlimited plan. In some scenarios, you might be eligible for a rebate that covers the entire cost of a higher-end Pro or Air device.
Will the iPhone 17 get discounted soon?
Unlikely, unfortunately. As someone who's covered iPhone deals for over five years, I've never seen Apple itself offer an upfront discount on its latest iPhones. Generally speaking, the brand waits until a new series is released before dropping the price on its older devices (the iPhone 16 is $699 now, for example).
Furthermore, the initial preorder deals on iPhones tend to be the strongest promotions we see for a few months until Black Friday in November. If you're thinking about holding off until the big end-of-year sales, then that's definitely an option since both US carriers and UK networks tend to feature seasonal deals on iPhones. Of course, those will still be tied to a plan.
What's new with the iPhone 17 series?
- Brand new Air model replaces the Plus
- A19 and A19 Pro chipsets
- Upgraded cameras
- New vapor chamber cooling on the Pro models
Apple’s 2025 iPhone lineup introduces the biggest shake-up we've seen for a few years – namely, with the introduction of the all-new iPhone Air. At just 5.6mm thick, the Air is Apple’s slimmest phone ever and neatly slots into the void left by the now departed iPhone 16 Plus.
Despite its thinness, the iPhone Air still packs in the same A19 Pro chip found in the Pro models. As you'd imagine, however, there is a trade-off in that it only features a single 48MP “Fusion” camera instead of the Pro’s triple-lens setup. Still, that single lens supports 2x telephoto zoom, and Apple has promised all-day battery life.
The regular iPhone 17 also sees meaningful upgrades, including a 120Hz ProMotion display, peak brightness up to 3,000 nits, and a faster A19 chip with 20% better performance. Apple has bumped the base storage to 256GB, and all models now feature an upgraded 18MP “Center Stage” selfie camera, plus dual 48MP rear cameras on the standard model.
For power users, the iPhone 17 Pro and Pro Max bring a bold new unibody aluminum design, a vapor chamber cooling system, and a striking cosmic orange color. Camera improvements include a triple 48MP setup with 4x optical and 8x hybrid zoom, while the A19 Pro chip delivers graphics performance that Apple says rivals the MacBook Pro.
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