The days of seeing stories like 'PS4's outselling Xbox by almost 2-to-1' could be over as Microsoft looks to have called time on the console sales war.
Last week saw the Big M announce its quarterly results - yes, yes, fiscal announcements, yawn - but the interesting thing noted by Game Informer was the lack of Microsoft's usual hardware shipment metrics.
Happier stats
To be fair, those Xbox Live usership stats do make for much more pleasing viewing for the Microsoft faithful. The number of monthly active users rose sharply in the last quarter, growing by 28% to a hefty 39 million users.
Long-time industry analyst, Michael Pachter, told Fortune yesterday that he believes Sony's PS4 is set to have another excellent holiday period, outselling Microsoft's console, and would probably do so with or without the price cut which has given it price parity with the Xbox One.
"Microsoft should cut price only if it cares about how many consoles it sells," he went on to say.
And, given that it's both halted reporting on its own sales and refused calls for a price cut of its own, it sure looks like Microsoft has now stopped caring about such figures.
Or at the very least wants everyone to stop talking about it...