Update: It seems you might not want to hold your breath for an Apple/McLaren mashup after all.
The luxury car maker has come out and categorically denied reports of any Apple acquisition or investment in the firm.
"There's no takeover, no strategic investment," a McLaren spokesperson told Business Insider. "It's completely untrue."
Could we see an iCar?
The Financial Times reports that talks between the companies started several months ago and that Apple is considering a strategic investment in McLaren, if not a full takeover.
As a company known for developing supercars and owning its very own Formula 1 team, McLaren's automotive and engineering expertise could be essential for furthering any Apple Car project that's in the works.
McLaren has reportedly been valued at around £1 billion but since it's recently gone through a few periods of loss, Apple could be timing its approach just right.
As yet, though, there's been no guarantee from either side that a deal will be made and neither Apple nor McLaren have been able to provide comment.
If a deal did go ahead, it's likely to be some time before we'd hear anything about a possible Apple Car project. In the meantime the closest thing we have is Apple CarPlay.
