Articles by Alex Whitelock, Retail Editor

Alex is TechRadar's retail editor, specializing in deals, buying advice, and general tips on how to save our readers as much cash as possible. He's covered events like Black Friday and Amazon in some capacity for over seven years now; both in editorial and other ecommerce adjacent roles on TechRadar, T3, GamesRadar, and other Future PLC sites. Alex's expertise touches on most areas, but he has a particular love for phones, laptops, and cameras, being an avid photographer.

Articles by: Alex Whitelock

Close up of the OM System OM-3 mirrorless camera's top plate in use

I can't believe I'm saying this – OM System's new OM-3 is my dream retro camera, but I won't be buying it

By Alex Whitelock published 8 February 25

The OM System OM-3 is a stunning camera but here's why I'll be waiting it out before committing.

Asus Zephyrus G14 2023 on pastel blue background

The best Asus Zephyrus G14 deals for August 2025

By Alex Whitelock last updated 3 February 25

TechRadar deals Our best Asus Zephyrus G14 prices article is here to give you some tips on scoring a deal on one of the hottest gaming laptops around.

Sony WH-1000XM5 on yellow background with lowest price text overlay

Sony's excellent WH-1000XM5 headphones are now even cheaper than Black Friday

By Alex Whitelock published 28 January 25

Don't miss John Lewis' record-breaking deal on the Sony WH-1000XM5 today - it's over £50 cheaper than Black Friday.

Sony A7 IV camera on orange backgrond with lowest price text overlay

Our favorite Sony mirrorless camera is down to a record-low price

By Alex Whitelock published 27 January 25

Interested in picking up the Sony Alpha A7 IV? Right now this superb flagship camera is cheaper than it's ever been.

MSI Stealth 16 AI Studio 16 laptop on purple background with big savings text overlay

Who needs an RTX 5080 when you can get an RTX 4080 gaming laptop for half-price?

By Alex Whitelock published 25 January 25

These soon-to-be-older RTX 4000 series gaming laptop deals are going cheap right now and well worth a look.

Samsung Galaxy S25 Ultra on grey background with big savings text overlay

Samsung's Galaxy S25 preorder deal has exceeded my expectations - it's not just a trade-in rebate

By Alex Whitelock published 25 January 25

If you're going unlocked, Samsung's Galaxy S25 deals in both the US and UK are no-brainers.

The Samsung Galaxy S25 Ultra in four different colours

Galaxy S25 Ultra preorders are live: here's where to get a device for free with a trade-in

By Alex Whitelock last updated 23 January 25

Samsung Galaxy S25 Ultra preorders are now live: here's where to get yourself a nice discount on this stunning flagship device.

Four Samsung Galaxy S25 devices arranged face down

Samsung Galaxy S25 preorders are now live: here's where to get a huge discount

By Alex Whitelock last updated 23 January 25

Samsung Galaxy S25 preorders are live

Cheap Sony, Nikon, and Canon cameras are all on sale today, and I think it's the perfect time to go full-frame

By Alex Whitelock published 21 January 25

The January sales are offering some incredibly tempting prices on slightly older (but still great) full frame cameras right now.

Pair of headphones on multiple books with price cut text overlay

Audible is practically free for three months right now - here's how to get 85% off

By Alex Whitelock published 15 January 25

Audiobook fan? It's time to stock up on your free book tokens with this New Year Audible deal.

Nikon Z6 III on orange background with don't miss text overlay

Nikon's best camera for most people is back down to a record-low price today

By Alex Whitelock published 14 January 25

We can't recommend the Nikon Z6 III highly enough - especially at this record-low price in both the US and UK.

Acer Nitro V gaming laptop on orange background with big savings text overlay

3 great gaming laptop deals that will get you ready for 2025's biggest upcoming releases

By Alex Whitelock published 13 January 25

Don't miss your chance to score a great bargain on a gaming laptop in the ongoing January sales.

Samsung Galaxy S24, iPhone 16, and Google Pixel 9 on purple background with don't miss text overlay

Huge phone sale at AT&T, Mint Mobile, and Samsung: see this weekend's 7 best deals

By Alex Whitelock published 11 January 25

It's a great time to consider upgrading thanks to a wide range of excellent phone deals this weekend.

Top plate of theFujifilm X100VI in the hand

Am I seeing things? The Fujifilm X100VI is finally in stock at a major retailer today

By Alex Whitelock published 9 January 25

The camera is in stock for the UK and things are looking up elsewhere too

FitBit charge 6 and Google Pixel Watch 3 on pink background with big savings text overlay

Getting fit in the New Year? Today's fitness tracker deals at Amazon start at just £99

By Alex Whitelock published 6 January 25

The Amazon January sales are the perfect opportunity to snag a highly-rated fitness tracker for a record-low price.

Assorted tech products in blue background with don't miss text overlay

Last chance! Don't miss the 34 best deals in the January sales before they're gone

By Alex Whitelock published 4 January 25

Amazon, Currys, Argos, and John Lewis are all holding massive January sales right now - but likely for not much longer.