Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Walmart can’t keep getting away with selling this MacBook Air for $599 for much longer
By James Pickard published
Walmart still has stock of the MacBook Air M1 for $599 and it's one of the best laptop deals available right now – get it while you can
Apple TV Plus is now available on Prime Video in the UK, Canada, and Australia – and I'm convinced Netflix is the reason why
By Tom Power published
Starting today, Prime Video users in the UK, Canada, and Australia can add Apple TV Plus to their subscription for an additional fee.
Tim Cook won't leave Apple until a voice in his head tells him to do so
By Lance Ulanoff published
Apple isn't charging for AI, it's OK with Vision Pro's market performance, and Tim isn't going anywhere.
Do Macs get viruses? The answer is yes – and AI-powered malware is a growing threat, new report claims
By Alex Blake published
A new report has detailed the ways hackers are using ChatGPT to create effective viruses.
Apple's smart HomePod and M5 iPad Pro tipped for 2025 launch – here's when to expect them
By David Nield published
A well-respected Apple analyst sheds some light on the new Apple gadgets we can expect over the next 12 months.
Apple employee sues company for allegedly spying on personal worker devices
By Benedict Collins published
Apple facing allegations of spying on its employees in a new lawsuit filed in California.
Got an older iPhone? WhatsApp won’t work on it for much longer
By Alex Blake published
WhatsApp has warned users on iOS 15 or earlier that it will soon stop working with their iPhones.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
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