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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple’s Fitbit Air-rivaling AI health coach is delayed, new report claims
Apple’s rumored AI health coach has been delayed and won’t appear at WWDC in June, a new report claims.
Apple Music users frustrated by lack of cross-device continuity features
Apple Music users are still waiting for a playback continuity feature that matches Spotify Connect.
Your Apple TV 4K will get useful new accessibility features soon — but not all apps support them
Apple is introducing useful accessibility features in tvOS 27, but some streaming apps don't use Apple's app tech
This little-known iPhone feature just saved a driver from a 330ft fall
Apple’s Crash Detection feature saved a woman’s life by calling emergency services after her car fell 330ft off a mountain.
iOS 27 is tipped to get 3 big upgrades — here's what to expect at WWDC
We've got some more information about what's coming with the unveiling of iOS 27 in June.
ICYMI: the week's 7 biggest tech news stories from Google's Search overhaul to Sony's priciest wireless headphones ever
The week's top stories from Apple, Sony, Ubisoft, Nvidia and more for May 23, 2026.
New movies: the most exciting films coming to theaters in May 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Apple may introduce quad-curved screens for the iPhone 19 Pro series
The iPhone 19 Pro will reportedly have a quad-curved screen, though this isn't actually a new idea.
