Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple will need to show off truly unique AI features for the iPhone 17 to convince me to upgrade
Unless the iPhone 17 introduces a truly unique and hardware-driven AI feature that feels personal, weird, and wildly useful, I'm not upgrading
Apple event 2025 – iPhone 17, Apple Watch, AirPods Pro and everything to expect at Tuesday's launch
We're counting down the day to the Apple September 9 event
I use AirPods Pro 2 every day, and this is what would make me upgrade to AirPods Pro 3 – and here's what we're actually expecting
The upgrades I'm dreaming about, versus the upgrades I think are most likely
Another big Apple event tip has landed: get ready for the iPhone 17, Apple Watch Ultra 3, AirPods Pro 3, and more
Bloomberg’s Mark Gurman has shared a list of every new device we’re expecting to see announced at the Apple Event on September 9.
I'm here to help you catch up on everything you need to know about the iPhone 17 before Apple's September event
Get ready for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and maybe even the iPhone 17 Air, as we draw closer to Apple's biggest event of the year.
iPhone 17 vs iPhone 16 – 5 rumored upgrades for Apple's base model
Rumors and claimed leaks suggest the iPhone 17 will improve on the iPhone 16 in these five key ways.
The Apple Watch 11 is almost here – and a late rumor hints at a brighter screen and new colors
We're just days away from Apple's next big gadget launch extravaganza, and there's yet more Apple Watch 11 news.
Anyone with an iPhone in the US can now download the Tesla Robotaxi app and join the queue for a ride
Tesla's Robotaxi smartphone app has now opened up to anyone with an Apple iPhone. Sorry Android users.
