Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

New movies: the most exciting films coming to theaters in July 2026
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Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

Apple silicon leader explains why a Mac Mini could be the surprising choice for a machine running all your AI agents
By Christian Cawley Published
Doug Brooks has described how Apple desktop systems can run AI agents without breaking into a sweat.

The top 6 back-to-school mini PCs for college and university — as benchmarked by our computing team (and no, they won't wipe out your student loan either)
By Steve Clark Published
Power up for the school year.

What are the best AirPods to buy today? I've used every model, and here are my recommendations
By Matt Bolton Last updated
Are the AirPods Pro 3, AirPods 4 or AirPods Max the best value? Here's how I'd spend my money

Searching for the perfect cheap laptop for college? Here are our top recommendations
By Ruth Hamilton Published
Any of these affordable laptops would a make stellar study buddy at college or university.

Broadcom agrees new deal to make custom chips for Apple to 2031
By Craig Hale Published
Despite making even more chips in-house, Apple still plans to buy some networking components from Broadcom through 2031.

An Apple fan just saved $2,200 by manually upgrading their Mac’s storage
By Alex Blake Published
An Apple user manually upgraded their MacBook’s storage and saved $2,200 by doing so

Selling an iPhone? Don't make this mistake that left one user 'mortified'
By Alex Blake Published
An iPhone user accidentally sent ‘sensitive’ texts to the wrong person after their partner made one key mistake.
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