Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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Polished performance, premium price cut

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Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

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By Tom Power published
Exclusive Lee Pace suggests Foundation fans will be shocked by Brother Day's metamorphosis in season 3 of the Apple TV Original.

Hurry - Apple's latest MacBook Pro with M4 chip has just had a price cut ahead of Amazon Prime Day
By Isaiah Williams published
Get an early start on Amazon Prime Day deals, with Apple's MacBook Pro (M4 Pro, 2024) now on sale with a generous discount.

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Samsung’s Galaxy S25 Ultra is rated for twice as many battery cycles as the best iPhone, new EU data suggests.
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