Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple forced to patch iOS and macOS security flaw that could have leaked your private info
Method looked to to abuse FileProvider to steal iOS and macOS files, but it's now been fixed.
Where is Apple CarPlay 2? A 2024 launch is looking unlikely, but not impossible
Apple’s CarPlay 2 system is meant to launch by the end of 2024, but it’s nowhere in sight.
Next-gen Apple TV 4K tipped to land in 2025 with a Wi-Fi surprise
The next Apple TV could be powered by a custom-made Wi-Fi and Bluetooth chip.
Apple fixes Passwords app security bug with new 18.2 update
Breaking Make sure to update to the latest 18.2 operating system version to patch the Passwords' fix. Here's all you need to know.
Whoops! Apple seemingly just leaked its M4 MacBook Airs thanks to the macOS 15.2 update
Forget Mark Gurman – it looks like the biggest Apple leaker is… Apple itself with clues left in macOS 15.2 about new M4 MacBook Airs.
Apple might have ditched plans for an M4 Extreme chip in favor of AI - and I think that's for the best
We're unlikely to get an Apple 'Extreme' chip for Macs, as Apple turns its focus to AI - but an M4 Ultra seems likely for next year.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
