Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Buying a new phone? Here are the top 3 key things to look out for in 2025
Shopping for a new phone can be confusing since most phones handle day-to-day tasks with ease; here are the three most important features I look for when it’s time for an upgrade.
These could be the next 17 Mac laptops and desktops that Apple launches over the next year, according to a new leak
A new report sheds light on all the Macs that Apple could release in 2025 and 2026 – here's the full list.
Apple reportedly considered launching its own public cloud
Apple's unreleased Project ACDC would have launched as an AWS, Azure, Google Cloud alternative – its future is now uncertain.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
Slow Horses season 5: everything we know so far about the popular Apple TV+ show's return
Updated Slow Horses season 5 arrives on September 24 – here's everything we know so far about the gritty spy drama's return to Apple TV+.
The iPhone 17 Pro Max could have a much bigger battery than any previous model
The iPhone 17 Pro Max will reportedly have a 5,000mAh battery, which would make it 315mAh higher capacity than the iPhone 16 Pro Max's.
'He needs to be a big threat': Foundation season 3 star Pilou Asbaek reveals how The Mule differs from his book series counterpart in the Apple TV+ show
Exclusive Foundation newcomer Pilou Asbaek lifts the lid on what viewers can expect from season 3's incredibly dangerous villain.
