Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

The best camera phone 2026
By Roland Moore-Colyer Last updated
Updated After a lot of photo snapping, we've ranked the best camera phones you can get right now

'I hope people say I was a good and decent man,' Tim Cook on his post-Apple legacy — and why for him I don't think any other answer was possible
By Lance Ulanoff Published
Tim Cook was asked about his legacy as CEO of Apple, and his answer was more revealing than you might think.

The privacy myth crumbles: Inside the iCloud+ flaws threatening Apple's most valuable promise
By Chiara Castro Published
Recently uncovered bugs in Private Relay and Hide My Email have exposed a glaring truth: no single company can act as your sole privacy shield

New movies: the most exciting films coming to theaters in August 2026
By Tom Power Last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

iFixit’s Samsung Galaxy Z Fold 8 teardown shows it has a huge dust weakness
By Alex Blake Published
iFixit tore down the Samsung Galaxy Z Fold 8 and discovered the huge damage dust can do to its hinge.

Apple's MacBook Air supply is worsening, and unsurprisingly RAM is to blame
By Isaiah Williams Published
The RAM crisis isn't getting any better, and Apple's MacBook Air shipment estimates are direct evidence of that.

Apple TV subscribers can now stream select third-party films at no extra cost
By Rowan Davies Published
Apple TV has added a handful of classic movies to its library of original titles, and they're all free to stream.

Lenovo IdeaPad leak shows a new laptop with strong MacBook Neo vibes
By Darren Allan Published
'Pretty sure it won't share the same build quality': Lenovo's new laptop with MacBook Neo vibes is leaked, but skeptics are worried it won't match Apple's quality.

Apple's back-to-school offer is live — students and teachers get exclusive savings on iPads and MacBooks, plus free gift cards
By James Pickard Published
The Apple Store has just launched its education offers for students and teachers, featuring savings of up to £100 on iPads and MacBooks, and free gift cards up to £120.

15 of the best laptop deals in the US and the UK — I've found the best offers from Amazon, Best Buy, Currys, Argos, and more
By James Pickard Published
I've rounded up 15 of the best laptop deals that are available now in the US and the UK, including devices from Apple, Samsung, Lenovo, Acer, and more.
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