Apple
![Apple headquarters](https://cdn.mos.cms.futurecdn.net/hdFwTeE2cCN5sr7B4C6nNV-320-80.jpg)
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
![The Fortnite and Apple logos on phone screens](https://cdn.mos.cms.futurecdn.net/5jnwsis9r2qvk5XroecHSN-320-80.jpg)
Fortnite is finally coming back to iOS, but not in the way you think
By Alex Blake published
Epic Games has revealed that it will use AltStore to help users side-load Fortnite onto their iOS devices, circumventing Apple’s App Store entirely.
![Three iPhone 15 Pro and 15 Pro Max phones on an orange background](https://cdn.mos.cms.futurecdn.net/ceErW6rLyvDyqRuqeaMFzP-320-80.jpg)
How to crop a video on iPhone
By Nikshep Myle published
We show you how to crop a video on iPhone in four simple steps.
![Three iPhones side-by-side, showing a feature in iOS 18 that allows a user to share a live video during a call with emergency services.](https://cdn.mos.cms.futurecdn.net/wYxMCGtL4Lf2EnqWfFJGpQ-320-80.jpg)
iOS 18 will give your iPhone a life-saving feature with Emergency SOS live video calls
By Alex Blake published
Apple’s iOS 18 operating system will soon let you share live video during an emergency call, helping rescuers find you faster than ever.
![Apple iPad 10.9-inch 2022](https://cdn.mos.cms.futurecdn.net/q2CKM6fWshyLtEQGNdDXu7-320-80.jpg)
How to check iPad battery health
By Nikshep Myle published
We show you how to check your iPad's battery health so you have a better idea of its performance and lifespan.
![Apple Maps on the web (Public Beta)](https://cdn.mos.cms.futurecdn.net/Q2hcSt5TYcyrokXbpFAoGd-320-80.jpg)
Apple Maps just launched on the web – here's what you need to know
By Jacob Krol published
Apple Maps is now available to many more folks as it has launched in a Public Beta on the web. It promises more supported languages, better compatibility, and more features.
![MacBook Air Deal Hero](https://cdn.mos.cms.futurecdn.net/eQ9jBEwzZJJPZUDinKM2jk-320-80.png)
Someone needs to stop me from spending my rent money on this MacBook Air M3 deal which drops the price by $200
By Muskaan Saxena published
This is the best MacBook money can buy in my book, made all the more tempting by a hefty discount.
![Four iPad models on a green background](https://cdn.mos.cms.futurecdn.net/E256ND5iw5PfngdorSdiUU-320-80.jpg)
The best iPad deals in July 2024
By James Pickard last updated
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
![Three Apple MacBook models on a pink background](https://cdn.mos.cms.futurecdn.net/psfgJFC9WkQFMobhBMtx9Q-320-80.jpg)
The best MacBook deals in July 2024
By James Pickard last updated
Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.
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