Tim Cook
Latest about Tim Cook

‘You can’t spread your energy like peanut butter’: Tim Cook shares rare insight into Apple’s ‘ruthless’ approach to new ideas — and it says a lot about what to expect (or not) from the company moving forward
By Axel Metz published
In a new interview, Tim Cook shared a rare insight into the way he deals with new ideas at Apple.

Apple turns 50 — we’re live tracking the celebration, surprises, and more
By Jacob Krol last updated
Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.

'Our values haven't changed' — Tim Cook on dealing with Trump
By Lance Ulanoff published
In his most revealing interview yet, Apple CEO Tim Cook opens up about working with Trump's White House, and how that squares with Apple's values.

Tim Cook says his 24-karat gift to President Trump wasn’t a political statement
By Lance Ulanoff published
Apple CEO Tim Cook set the record straight on his relationship with the Trump administration — and put to rest questions about his future at the company.

'We developed a new muscle': Tim Cook on celebrating the past and why Alicia Keys 50th Anniversary concert at Grand Central was authentically Apple
By Lance Ulanoff published
Apple kicked off global, in-person 50th Anniversary celebrations with a surprise Alicia Keys concert at its iconic Grand Central store — and Tim Cook is embracing celebrating Apple's past.

‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple
By Lance Ulanoff published
Apple CEO Tim Cook opens up about the company's history, DNA, and why he joined despite the company's then-sorry state.

Tim Cook teases 'a big week ahead' and it might be the arrival of the low-cost MacBook
By Jacob Krol published
Tim Cook’s “big week ahead” tease hints that Apple will drop several new iPads, Macs – possibly a low-cost MacBook – and a new iPhone 17e before its March 4 showcase.

Apple will build the Mac Mini in the US and you can probably thank AI
By Lance Ulanoff published
Better than a golden plaque

Your next iPhone and Apple Watch might finally feature US-made glass, but they still won't be made in America
By Jacob Krol, Lance Ulanoff published
Don’t call it an iPhone made in the USA

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot
By Alex Blake published
Tim Cook says Apple is “making good progress” on its Siri overhaul, but users are running out of patience.
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