Tim Cook
Latest about Tim Cook
![A phone showing an 18 logo](https://cdn.mos.cms.futurecdn.net/MkPXj7GzE77inHRQSWaFnK-320-80.jpg)
‘Apple Intelligence’ is reportedly coming to your iPhone in iOS 18 – here’s what to expect
By Jacob Krol published
While we've known Apple would be adding AI features to the iPhone, iPad, and Mac, a new report teases a unique name: Apple Intelligence.
![An image of the Apple Vision Pro used with the Porsche Taycan](https://cdn.mos.cms.futurecdn.net/xmv9Dezn6dpGAo8b7TpVEQ-320-80.jpg)
Forget the Apple Car – Porsche has been using the Apple Vision Pro with its record-breaking new Taycan
By Chris Hall published
The Apple Vision Pro made a surprise appearance at the launch of the new Porsche Taycan, along with Tim Cook, touting a promising partnership.
![Apple Store Vision Pro Launch with Tim Cook](https://cdn.mos.cms.futurecdn.net/cv5ZGQtEpzsXpT96Ux4Qw6-320-80.jpg)
Apple Vision Pro launches in retail stores – here's how to sign up for a demo
By Lance Ulanoff published
Apple launches Vision Pro at its flagship store in Manhattan. Here's how to set up a demo at an Apple Store near you
![Tim Cook](https://cdn.mos.cms.futurecdn.net/LvC94Dmx4h3unsswRsPLMN-320-80.jpg)
Tim Cook's vision for AR/VR is more boring than Meta's, but that's why it might work
By Lance Ulanoff published
Apple's Tim Cook is focused on the most practical AR/VR applications and that's why his version may be better than the Metaverse
![Bitcoin, Ethereum, Litecoin](https://cdn.mos.cms.futurecdn.net/9WmKE6NZyaqDZqk6kbDsHE-320-80.jpg)
Apple iPhone 14 launch used to hook victims into a crypto scam
By Luke Hughes published
A scam livestream remained live on YouTube for hours amid Apple’s latest product launch.
![Apple Park campus](https://cdn.mos.cms.futurecdn.net/weLBpEQR5GNU8uT2EzPrqg-320-80.jpg)
Apple risks employee revolt with new return to office policy
By Craig Hale published
Apple asks corporate employees to return to the office three days per week.
![Tim Cook Apple](https://cdn.mos.cms.futurecdn.net/bKjdbsBa4HRQ6F6wooTZmN-320-80.jpg)
Tim Cook under fire over Final Cut Pro - and rightly so
By Steve Clark published
Professional editors call on Apple to transform Final Cut Pro into the film and TV industry standard.
![Tim Cook speaking at the IAPP Global Privacy Summit 2022](https://cdn.mos.cms.futurecdn.net/jgMgJBrfRdyPANF6z2FUma-320-80.jpg)
Tim Cook really does not want you to sideload iPhone apps
By Cesar Cadenas published
Apple CEO delivers message to regulators warning against sideloading on iPhones.
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