Tim Cook
Latest about Tim Cook

Everyone says John Ternus must fix Apple — but the company isn't broken
By Lance Ulanoff published
New reports claim John Ternus wants to reinvigorate Apple design, but I think that's a misreading of the past, present, and near future of Apple

Quote of the day by Apple CEO Tim Cook: 'Our own information is being weaponized against us with military efficiency'
By Keumars Afifi-Sabet published
The rise of big data and analytics has been a boon for businesses – but there's a dark side to the power that it grants

Tim Cook warns that 'price increases are unavoidable' for Apple products
By Darren Allan published
A good deal on a MacBook now could be the smartest move you make this year if you're in need of a laptop upgrade.

Quote of the day by Apple CEO Tim Cook: 'If you put a key under the mat for the cops, a burglar can find it, too' — a stark warning on threats to undermine privacy
By Keumars Afifi-Sabet published
Apple's outgoing chief executive has long been a proponent of pro-privacy systems, especially end-to-end encryption

25 classic Apple photos that show the biggest WWDC moments in history
By Mark Wilson last updated
How many do you remember?

‘Coming Bright Up’ – Apple reveals when to tune into the WWDC 26 keynote
By Jacob Krol published
A glowing invite might hint at the next-gen Siri

Tim Cook reveals his biggest mistake, and it’s not the Siri overhaul delay
By Alex Blake published
Tim Cook has revealed the biggest mistakes he made as Apple CEO, but there’s one thing I think he’s forgotten.

What John Ternus told me a decade ago and why I'm convinced he's the CEO Apple needs now
By Lance Ulanoff published
The mystery of what kind of CEO John Ternus will be for Apple may already have been solved by his own words.
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