Tim Cook
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'We developed a new muscle': Tim Cook on celebrating the past and why Alicia Keys 50th Anniversary concert at Grand Central was authentically Apple
By Lance Ulanoff published
Apple kicked off global, in-person 50th Anniversary celebrations with a surprise Alicia Keys concert at its iconic Grand Central store — and Tim Cook is embracing celebrating Apple's past.

‘He is a once-in-a-thousand-years kind of person’: Tim Cook explains how the Steve Jobs reality distortion field convinced him to join Apple
By Lance Ulanoff published
Apple CEO Tim Cook opens up about the company's history, DNA, and why he joined despite the company's then-sorry state.

Tim Cook teases 'a big week ahead' and it might be the arrival of the low-cost MacBook
By Jacob Krol published
Tim Cook’s “big week ahead” tease hints that Apple will drop several new iPads, Macs – possibly a low-cost MacBook – and a new iPhone 17e before its March 4 showcase.

Apple will build the Mac Mini in the US and you can probably thank AI
By Lance Ulanoff published
Better than a golden plaque

Your next iPhone and Apple Watch might finally feature US-made glass, but they still won't be made in America
By Jacob Krol, Lance Ulanoff published
Don’t call it an iPhone made in the USA

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot
By Alex Blake published
Tim Cook says Apple is “making good progress” on its Siri overhaul, but users are running out of patience.

3 Apple Intelligence features we know are coming at WWDC 2025 and 3 I’d like to see as well
By Graham Barlow published
There are at least three Apple Intelligence announcements we know are going to happen at WWDC 2025 on 9 June.

Apple-Alibaba deal raises concerns over data access with US lawmakers
By Craig Hale published
Apple needs to strike a deal with Alibaba to remain competitive in China, but it could spell disaster for the company in its home country.
Tim Cook says there's something in the AIR this week, and it might just be the rumored MacBook Air with the M4 chip
By Jacob Krol published
Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might just be the rumored MacBook Air with the M4 chip or an upgraded iPad Air.
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